Max Factor

W44 Warm Ivory in other brands

Facefinity All Day Flawless 3 in 1 Foundation · Liquid and cream

Depth

Lighter than 80% of the shades in our data

Undertone

Listed as warm from its name

Swatch

Reads in between warm and cool #fdbb8c

Data

Max Factor's own website, October 2026 (how we collect it)

The closest shade in another brand is Makeup Revolution F8 in Conceal & Define Full Coverage Foundation (likely close). In all, 133 ranges have a likely-close shade and 108 brands have one worth trying.

Closest shade in each brand

The 40 closest of 108 brands. The other 68 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

1. Makeup Revolution

   F8 · Conceal & Define Full Coverage Foundation

   Likely close Swatch reads about the same · listed warm

2. KIKO Milano

   R3 Rose · Instamoisture Glow Foundation

   Likely close Swatch reads about the same

3. Tarte

   38N medium-tan neutral · Shape Tape Pressed Powder Foundation

   Likely close Swatch reads about the same · listed neutral

4. Sisley Paris

   1N Ivory · Phyto-Teint Nude

   Likely close Swatch reads about the same · listed neutral

5. Charlotte Tilbury

   7 COOL · Airbrush Flawless Foundation

   Likely close Swatch reads about the same · listed cool

6. Clarins

   101W · Skin Illusion Natural Hydrating Foundation SPF 15

   Likely close Swatch reads about the same · listed warm

7. Too Faced

   Pearl · Born This Way Matte 24 Hour Foundation

   Likely close Swatch reads about the same · listed neutral-cool

8. florence by mills

   F020 · Like a Light Skin Tint

   Likely close Swatch reads about the same · listed neutral

9. MAC

   NC18 · Studio Fix Soft Matte Foundation Stick

   Likely close Swatch reads about the same · listed neutral

10. Natasha Denona

    YP5 - Light Yellow Peach · Hy-Glam Serum Foundation

    Likely close Swatch reads about the same · listed warm

11. Winky Lux

    Medium · Diamond Powder Foundation

    Likely close Swatch reads about the same

12. Clinique

    WN 04 Bone · Even Better Glow Light Reflecting Makeup Broad Spectrum SPF 15

    Likely close Swatch reads about the same · listed neutral-warm

13. J.Cat Beauty

    Buff · Aquasurance Compact Foundation

    Likely close Swatch reads about the same

14. Maybelline

    129 · Super Stay Lumi-Matte Foundation

    Likely close Swatch reads about the same · listed neutral

15. KVD Vegan Beauty

    45 Light W · Lock-It Foundation

    Likely close Swatch reads about the same · listed warm

16. jane iredale

    M2 · Beyond Matte Liquid Foundation

    Likely close Swatch reads about the same · listed warm

17. Dior

    033 Beige Apricot · Diorskin Forever Undercover Foundation

    Likely close Swatch reads about the same · listed warm

18. Fenty Beauty

    210 · Pro Filt'r Soft Matte Longwear Foundation

    Likely close Swatch reads about the same

19. NARS

    L3.75 Bruges · Light Reflecting Advanced Skincare Foundation

    Likely close Swatch reads about the same · listed warm

20. Ulta Beauty

    Medium to Tan Warm · Adjustable Coverage Foundation

    Likely close Swatch reads about the same · listed warm

21. It Cosmetics

    Tan · Celebration Full Coverage Powder Foundation

    Likely close Swatch reads cooler

22. Huda Beauty

    350G · #FauxFilter Skin Finish Buildable Coverage Foundation Stick

    Likely close Swatch reads about the same · listed warm

23. bareMinerals

    06 Neutral Ivory · Matte Foundation Broad Spectrum SPF 15

    Likely close Swatch reads about the same · listed neutral

24. Armani Beauty

    5.5 · Neo Nude Foundation

    Likely close Swatch reads deeper · listed warm

25. Smashbox

    2.16 · Studio Skin 24 Hour Oil-Free Hydra Foundation

    Likely close Swatch reads about the same · listed warm

26. Max Factor

    30 - Porcelain · Miracle Pure Skin-Improving Foundation

    Likely close Swatch reads about the same

27. Il Makiage

    212-66050 50 · Woke Up Like This Flawless Base Foundation

    Likely close Swatch reads about the same · listed warm

28. Morphe

    Hint of Toast · Morphe 2 Hint Hint Skin Tint

    Likely close Swatch reads deeper · listed warm

29. Essence

    60 Dark Ivory · I Love Flawless Skin Foundation

    Likely close Swatch reads warmer

30. Pacifica

    27WM Warm Medium · Alight Clean Foundation

    Likely close Swatch reads warmer · listed warm

31. Gucci

    230W · Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation

    Likely close Swatch reads deeper · listed warm

32. Revlon

    180 Sand Beige · ColorStay Makeup For Combo/Oily Skin

    Likely close Swatch reads about the same

33. Estée Lauder

    4C1 Outdoor Beige · Double Wear Stay In Place Matte Powder Foundation

    Likely close Swatch reads warmer · listed cool

34. CoverGirl

    425 - Light/Medium Warm · Clean Fresh Blurring Skin Tint SPF 30

    Likely close Swatch reads warmer · listed warm

35. Smith & Cult

    260 Warm · Veiled Threat Weightless Micro-Blurring Foundation

    Likely close Swatch reads deeper · listed warm

36. Lancôme

    340 Versatile Nu III · Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation

    Likely close Swatch reads warmer

37. Yves Saint Laurent

    BD40 · Touche Eclat All-In-One Glow Foundation

    Likely close Swatch reads deeper · listed neutral-warm

38. e.l.f. Cosmetics

    Fair 150 C – fair with cool undertones · Camo Hydrating CC Cream

    Likely close Swatch reads warmer · listed cool

39. Make Up For Ever

    Y405Golden · Matte Velvet Skin Blurring Powder Foundation

    Likely close Swatch reads deeper · listed warm

40. Milani

    Warm Beige · Conceal + Perfect 2-in-1 Foundation + Concealer

    Likely close Swatch reads warmer · listed warm

Closest shade in the other 68 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

• Almay 200 Buff
• Amorepacific 104 Light/Medium Pink
• Anastasia Beverly Hills 240N
• Antonym Beige Light
• Au Naturale Marino
• Beauty Bakerie 341 Warm Neutral
• beautyblender 3.25 Neutral
• Becca Cosmetics 2W1 Vanilla
• Benefit Cosmetics Shade 4
• Bite Beauty M75
• Bobbi Brown Cool Natural
• boscia Manhattan Beach
• Burt's Bees Buff
• Catrice 002 Neutral Ivory
• Clé de Peau Beauté O10 Light Ocher
• ColourPop 80W Medium
• COOLA Golden
• Cover FX G40
• Dermablend 30W Bisque
• Dose Of Colors 114 Light
• Dr. Dennis Gross Skincare Light/Medium
• Elcie Cosmetics Cameo
• Exa 420 Annica
• Flower Beauty M2 Soft Sand
• Givenchy Y205
• Guerlain 04C
• Haus Labs 120 Light
• Hourglass Alabaster
• Hynt Beauty Medium Beige
• ILIA 6 Ora
• Josie Maran Medium Dark
• Jouer Cosmetics Honey Beige
• Juice Beauty 17 Medium Tan
• Juvia's Place 600 Cairo
• Kevyn Aucoin 06 ST
• Koh Gen Do 143
• Kosas Light+ Cool 180
• L.A. Girl Bisque
• L'Oréal W5, Medium
• La Mer 340 Suede
• Laura Mercier Cameo
• Lawless Mojave
• lilah b. b classic
• Lorac 05
• Milk Makeup Light Sand
• No7 1 Crème
• Nudestix 3 Light
• NYX Professional Makeup Vanilla
• Origins 410
• Pat McGrath Labs 12 Light Medium
• Perricone MD Ivory
• Physicians Formula Fair to Light
• PÜR Golden Medium
• Rare Beauty 200C
• Rimmel London Sesame 070W - Warm
• rms beauty 11.5
• Sephora Collection 24 N
• Shiseido 220 Linen
• surratt beauty 2 Surreal Skin
• The Ordinary 2.1 P
• Tom Ford 2.0 Buff
• UOMA Beauty T2W Fair Lady
• Urban Decay 50CP
• VDL V04.5 Cool Undertone
• W3LL People Medium Neutral
• Wander Beauty Fair Light
• Wet n Wild Shell Ivory
• ZOEVA 150C Fabulous

Filter every range in the shade finder

Next to it in Facefinity All Day Flawless 3 in 1 Foundation

• N42 Ivory (lighter)
• N45 Warm Almond (deeper)

Colours come from Max Factor's own website, checked October 2026. Test a shade on your jaw in daylight before you buy.