Foundation Shades

Max Factor

N42 Ivory in other brands

Facefinity All Day Flawless 3 in 1 Foundation · Liquid and cream

Depth
Lighter than 93% of the shades in our data
Undertone
Not listed
Swatch
Reads cooler than most shades this deep #ffcead
Data
Max Factor's own website, October 2026 (how we collect it)

The closest shade in another brand is Makeup Revolution F4 in Conceal & Define Full Coverage Foundation (likely close). In all, 210 ranges have a likely-close shade and 108 brands have one worth trying.

Closest shade in each brand

The 40 closest of 108 brands. The other 68 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. Makeup Revolution

    F4 · Conceal & Define Full Coverage Foundation

    Likely close Swatch reads about the same · listed cool

  2. bareMinerals

    02 Fair Ivory · Matte Foundation Broad Spectrum SPF 15

    Likely close Swatch reads about the same · listed neutral

  3. Too Faced

    Swan · Born This Way Matte 24 Hour Foundation

    Likely close Swatch reads about the same · listed neutral

  4. KIKO Milano

    10 Neutral Fair · Full Coverage Blurring Powder Foundation

    Likely close Swatch reads about the same · listed neutral

  5. Dior

    020 Light Beige · Diorskin Forever Undercover Foundation

    Likely close Swatch reads about the same · listed neutral

  6. Fenty Beauty

    100 · Pro Filt'r Soft Matte Longwear Foundation

    Likely close Swatch reads about the same

  7. Revlon

    110 Ivory · ColorStay Makeup For Combo/Oily Skin

    Likely close Swatch reads about the same

  8. CoverGirl

    415 - Light Neutral · Clean Fresh Blurring Skin Tint SPF 30

    Likely close Swatch reads about the same · listed neutral

  9. Wander Beauty

    Tan · Wanderlust Powder Foundation

    Likely close Swatch reads about the same · listed olive

  10. Huda Beauty

    245B · #FauxFilter Skin Finish Buildable Coverage Foundation Stick

    Likely close Swatch reads about the same · listed cool

  11. florence by mills

    F010 · Like a Light Skin Tint

    Likely close Swatch reads about the same · listed cool

  12. Milk Makeup

    Crème · Flex Foundation Stick

    Likely close Swatch reads about the same · listed warm

  13. Morphe

    Hint of Pecan · Morphe 2 Hint Hint Skin Tint

    Likely close Swatch reads about the same · listed neutral-warm

  14. Tarte

    18N fair-light neutral · Amazonian Clay Powder Foundation

    Likely close Swatch reads about the same · listed neutral

  15. Milani

    Cool Shell · Screen Queen Foundation

    Likely close Swatch reads about the same · listed cool

  16. Becca Cosmetics

    1N2 Porcelain · Ultimate Coverage 24 Hour Foundation

    Likely close Swatch reads about the same · listed neutral-warm

  17. Natasha Denona

    RN2.5 - Fair Light Rosy · Hy-Glam Serum Foundation

    Likely close Swatch reads about the same · listed cool

  18. ILIA

    6 Ora · Super Serum Skin Tint SPF 40 Foundation

    Likely close Swatch reads about the same · listed warm

  19. MAC

    NW20 · Pro Longwear Nourishing Waterproof Foundation

    Likely close Swatch reads about the same · listed neutral-cool

  20. Maybelline

    Nude Beige · Super Stay Longwear Liquid Foundation 30Hr Wear

    Likely close Swatch reads about the same

  21. NARS

    Vienna · Soft Matte Complete Foundation

    Likely close Swatch reads about the same · listed warm

  22. Make Up For Ever

    Y245 · Matte Velvet Skin Blurring Powder Foundation

    Likely close Swatch reads about the same · listed warm

  23. J.Cat Beauty

    Ivory · Skinsurance Max Coverage Silky Foundation

    Likely close Swatch reads warmer

  24. Pacifica

    36CL Cool Light · Alight Clean Foundation

    Likely close Swatch reads about the same · listed cool

  25. Cover FX

    G20 · Power Play Foundation

    Likely close Swatch reads warmer · listed warm

  26. PÜR

    Golden Light · 4-In-1 Foundation Stick

    Likely close Swatch reads about the same · listed warm

  27. Laura Mercier

    3 · Smooth Finish Foundation Powder

    Likely close Swatch reads about the same · listed neutral-cool

  28. L'Oréal

    101.5 Ivory Buff · Infallible Pro-Matte Liquid Longwear Foundation

    Likely close Swatch reads about the same

  29. Bobbi Brown

    2.5 Warm Sand · Skin Weightless Powder Foundation

    Likely close Swatch reads about the same · listed warm

  30. Dr. Dennis Gross Skincare

    Light/Medium · Instant Radiance Sun Defense Sunscreen Broad Spectrum SPF 40

    Likely close Swatch reads about the same

  31. Smashbox

    1.15 · Studio Skin 24 Hour Oil-Free Hydra Foundation

    Likely close Swatch reads about the same · listed warm

  32. Haus Labs

    130 Light · Triclone Skin Tech Medium Coverage Foundation

    Likely close Swatch reads about the same · listed cool

  33. Sephora Collection

    17 Warm Natural · Matte Perfection Full Coverage Foundation

    Likely close Swatch reads about the same · listed warm

  34. KVD Vegan Beauty

    42 Light N · Lock-It Foundation

    Likely close Swatch reads cooler · listed neutral

  35. Charlotte Tilbury

    3 COOL · Airbrush Flawless Foundation

    Likely close Swatch reads about the same · listed cool

  36. Rare Beauty

    140C · Liquid Touch Weightless Foundation

    Likely close Swatch reads about the same · listed neutral-cool

  37. Pat McGrath Labs

    13 Light Medium · Sublime Perfection Foundation

    Likely close Swatch reads deeper · listed warm

  38. La Mer

    220 Neutral · The Soft Fluid Long Wear Foundation SPF 20

    Likely close Swatch reads deeper · listed neutral

  39. Clarins

    105N · Skin Illusion Natural Hydrating Foundation SPF 15

    Likely close Swatch reads deeper · listed neutral

  40. Juvia's Place

    740 Marisol · I Am Magic Foundation

    Likely close Swatch reads deeper · listed neutral

Closest shade in the other 68 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Facefinity All Day Flawless 3 in 1 Foundation

Colours come from Max Factor's own website, checked October 2026. Test a shade on your jaw in daylight before you buy.