Max Factor
C40 Light Ivory in other brands
Facefinity All Day Flawless 3 in 1 Foundation · Liquid and cream
- Depth
- Lighter than 82% of the shades in our data
- Undertone
- Not listed
- Swatch
- Reads cooler than most shades this deep #fdbca1
- Data
- Max Factor's own website, October 2026 (how we collect it)
The closest shade in another brand is Dior 022 Cameo in Diorskin Forever Undercover Foundation (likely close). In all, 67 ranges have a likely-close shade and 107 brands have one worth trying.
Closest shade in each brand
The 40 closest of 107 brands. The other 67 brands are listed below.
One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.
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Dior
022 Cameo · Diorskin Forever Undercover Foundation
Likely close Swatch reads about the same · listed cool
-
L'Oréal
Rosy Light 1-2.5 · True Match Nude Hyaluronic Tinted Serum
Likely close Swatch reads about the same · listed cool
-
Clarins
100C · Skin Illusion Natural Hydrating Foundation SPF 15
Likely close Swatch reads about the same · listed cool
-
Make Up For Ever
Y335 · Matte Velvet Skin Blurring Powder Foundation
Likely close Swatch reads warmer · listed warm
-
KIKO Milano
N1.5 Neutral · Instamoisture Glow Foundation
Likely close Swatch reads warmer · listed neutral
-
Rare Beauty
160C · Liquid Touch Weightless Foundation
Likely close Swatch reads warmer · listed cool
-
NARS
L3.25 Lima · Light Reflecting Advanced Skincare Foundation
Likely close Swatch reads deeper and warmer · listed neutral
-
Pat McGrath Labs
12 Light Medium · Sublime Perfection Foundation
Likely close Swatch reads deeper and warmer · listed cool
-
bareMinerals
05 Natural · Complexion Rescue Hydrating Foundation Stick Broad Spectrum SPF 25
Likely close Swatch reads deeper and warmer · listed neutral-warm
-
Milani
Porcelain · Conceal + Perfect Smooth Finish Cream-To-Powder Foundation
Likely close Swatch reads warmer
-
CoverGirl
30 - Light/Medium · Simply Ageless Skin Perfector Essence
Likely close Swatch reads warmer
-
It Cosmetics
Neutral Medium · Bye Bye Foundation Full Coverage Moisturizer with SPF 50+
Likely close Swatch reads deeper and cooler · listed neutral
-
Bite Beauty
M60 · Changemaker Supercharged Micellar Foundation
Likely close Swatch reads deeper · listed warm
-
Natasha Denona
P2 - Fair Light Peach · Hy-Glam Serum Foundation
Likely close Swatch reads warmer · listed warm
-
Hourglass
Vanilla · Immaculate Liquid Powder Foundation
Likely close Swatch reads cooler · listed cool
-
Smashbox
2.15 · Studio Skin 24 Hour Oil-Free Hydra Foundation
Likely close Swatch reads warmer · listed cool
-
Huda Beauty
335B · #FauxFilter Skin Finish Buildable Coverage Foundation Stick
Likely close Swatch reads about the same · listed cool
-
Armani Beauty
4.25 · Power Fabric Longwear High Cover Foundation SPF 25
Likely close Swatch reads deeper and warmer · listed warm
-
Becca Cosmetics
2C1 Bisque · Ultimate Coverage 24 Hour Foundation
Likely close Swatch reads deeper and warmer · listed cool
-
Charlotte Tilbury
2 FAIR · Unreal Skin Sheer Glow Tint Hydrating Foundation Stick
Likely close Swatch reads warmer · listed cool
-
Catrice
012C · Skin Like Luminous Foundation
Likely close Swatch reads deeper and warmer · listed cool
-
Too Faced
Taffy · Peach Perfect Comfort Matte Foundation – Peaches and Cream Collection
Likely close Swatch reads about the same · listed cool
-
Perricone MD
Porcelain · No Makeup Foundation Serum Broad Spectrum SPF 20
Likely close Swatch reads warmer
-
Smith & Cult
180 Cool · Veiled Threat Weightless Micro-Blurring Foundation
Likely close Swatch reads deeper · listed cool
-
La Mer
340 Suede · The Soft Fluid Long Wear Foundation SPF 20
Likely close Swatch reads much warmer · listed warm
-
beautyblender
3.15 Cool · Bounce Liquid Whip Long Wear Foundation
Likely close Swatch reads warmer · listed cool
Closest shade in the other 67 brands
A to Z by brand. The 40 above are closer; open a shade to see how close it is.
- Almay Light/Medium
- Amorepacific 102 Light Pink
- Anastasia Beverly Hills Banana
- Antonym Beige Light
- Au Naturale Lucerne
- Beauty Bakerie 347 Cool
- Benefit Cosmetics 1
- Bobbi Brown Cool Beige
- boscia Venice
- Burt's Bees Porcelain
- Clé de Peau Beauté B10 Light Beige
- ColourPop 40N Light
- COOLA Golden
- Dermablend 15C Cool Beige
- Dose Of Colors 114 Light
- Dr. Dennis Gross Skincare Light/Medium
- Dr. Jart+ Light
- e.l.f. Cosmetics 6 Light Cool
- Estée Lauder 1C0 Shell
- Exa 500 Whit
- Fenty Beauty 220
- florence by mills F010
- Flower Beauty M1 Natural Beige
- Givenchy P105
- Gucci 150C
- Guerlain 04C
- Haus Labs 130 Light
- Hynt Beauty Sand
- Il Makiage 212-88065 65
- ILIA Maraca
- jane iredale Suntan
- Josie Maran RG30 Mystical
- Jouer Cosmetics Honey Beige
- Juice Beauty 17 Medium Tan
- Juvia's Place 740 Marisol
- Koh Gen Do 2
- Kosas Light+ Cool 180
- KVD Vegan Beauty 46 Light C
- L.A. Girl Porcelain
- Lancôme 010C
- Laura Mercier Dune
- Lawless Mirage
- lilah b. b classic
- Lorac 03
- MAC NC44.5
- Makeup Revolution F4
- Max Factor Ivory
- Morphe Hint of Toffee
- No7 Birch
- Nudestix 3 Light
- NYX Professional Makeup Light Porcelain
- Origins 240
- Pacifica 29CM Cool Medium
- Physicians Formula Fair
- PÜR Blush Porcelain
- Rimmel London 010: Rose Ivory – For Very light skin with Cool undertones (Previously 'Light Porcelain')
- Sephora Collection 9
- Shiseido 240 Quartz
- surratt beauty 2 Surreal Skin
- UOMA Beauty T3C Fair Lady
- Urban Decay 2.0
- VDL A04 Cool Medium Beige
- W3LL People Fair Pink
- Wander Beauty Tan
- Wet n Wild Shell Ivory
- Yves Saint Laurent B20
- ZOEVA 130C Determined
Filter every range in the shade finder
Next to it in Facefinity All Day Flawless 3 in 1 Foundation
- C35 Pearl Beige (lighter)
- N42 Ivory (deeper)
Colours come from Max Factor's own website, checked October 2026. Test a shade on your jaw in daylight before you buy.