Foundation Shades

Rimmel London

Sesame 070W - Warm in other brands

Match Perfection Foundation · Liquid and cream

Depth
Lighter than 75% of the shades in our data
Undertone
Listed as warm on the brand's website
Swatch
Reads in between warm and cool #e6ba95
Data
Rimmel London's own website, October 2026 (how we collect it)

The closest shade in another brand is L'Oréal 250 Neutral in Infallible Cushion Foundation (likely close). In all, 333 ranges have a likely-close shade and 110 brands have one worth trying.

Closest shade in each brand

The 40 closest of 110 brands. The other 70 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. L'Oréal

    250 Neutral · Infallible Cushion Foundation

    Likely close Swatch reads about the same · listed neutral

  2. Estée Lauder

    1N0 Porcelain · Double Wear Stay-in-Place Makeup

    Likely close Swatch reads about the same · listed neutral

  3. Flower Beauty

    M1 Natural Beige · Light Illusion Liquid Foundation

    Likely close Swatch reads about the same

  4. Clinique

    CN 18 Cream Whip · Even Better Clinical Serum Foundation Broad Spectrum SPF 25

    Likely close Swatch reads about the same

  5. Milani

    Nude Beige · Screen Queen Foundation

    Likely close Swatch reads about the same

  6. bareMinerals

    10 Cool Beige · BAREPRO Longwear Powder Foundation

    Likely close Swatch reads about the same · listed cool

  7. ZOEVA

    080W Brilliant · Authentik Skin Natural Luminous Foundation

    Likely close Swatch reads about the same · listed warm

  8. MAC

    NW33 · Studio Fix Powder Plus Foundation

    Likely close Swatch reads about the same · listed neutral

  9. Fenty Beauty

    230 · Pro Filt'r Hydrating Longwear Foundation

    Likely close Swatch reads about the same · listed neutral

  10. Wet n Wild

    Soft Ivory · PhotoFocus Liquid Foundation

    Likely close Swatch reads about the same

  11. Exa

    450 Emily · High Fidelity Foundation

    Likely close Swatch reads about the same · listed olive

  12. NARS

    M1 Punjab · Natural Radiant Longwear Foundation

    Likely close Swatch reads about the same · listed warm

  13. Tarte

    26N light-medium neutral · Amazonian Clay Blurring Powder Foundation

    Likely close Swatch reads about the same · listed neutral

  14. Bobbi Brown

    Beige · Skin Foundation Stick

    Likely close Swatch reads about the same · listed neutral

  15. Shiseido

    150 Lace · Revitalessence Skin Glow Foundation SPF 30

    Likely close Swatch reads about the same

  16. Laura Mercier

    Buff · Flawless Fusion Ultra-Longwear Foundation

    Likely close Swatch reads about the same · listed neutral

  17. Ulta Beauty

    Light Cool · Youthful Glow Foundation Serum Drops

    Likely close Swatch reads about the same · listed cool

  18. Urban Decay

    3.5 · All Nighter Liquid Full Coverage Foundation

    Likely close Swatch reads about the same · listed cool

  19. Lancôme

    260 Bisque N · Teint Idole Ultra Longwear Foundation Stick SPF 21

    Likely close Swatch reads about the same

  20. surratt beauty

    4 Surreal Skin · Surreal Skin Foundation Wand

    Likely close Swatch reads about the same · listed warm

  21. e.l.f. Cosmetics

    0 Fair Neutral Warm · Halo Glow Liquid Filter

    Likely close Swatch reads about the same · listed neutral-warm

  22. KIKO Milano

    N35 Neutral · Full Coverage 2-in-1 Foundation & Concealer

    Likely close Swatch reads about the same · listed neutral

  23. It Cosmetics

    Light Medium · Bye Bye Foundation Oil-Free Matte Full Coverage Moisturizer with SPF 50+

    Likely close Swatch reads about the same

  24. Armani Beauty

    5.2 · Luminous Silk Perfect Glow Flawless Oil-Free Foundation

    Likely close Swatch reads about the same · listed warm

  25. Clarins

    103N · Skin Illusion Full Coverage Foundation

    Likely close Swatch reads about the same · listed neutral

  26. Gucci

    170W · Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation

    Likely close Swatch reads about the same · listed warm

  27. W3LL People

    Fair Golden · Narcissist Foundation Stick

    Likely close Swatch reads about the same · listed warm

  28. Cover FX

    G30 · Pressed Mineral Foundation

    Likely close Swatch reads about the same · listed warm

  29. jane iredale

    Honey Bronze · PurePressed Base Mineral Foundation Refill

    Likely close Swatch reads about the same · listed cool

  30. Rare Beauty

    200C · Liquid Touch Weightless Foundation

    Likely close Swatch reads about the same · listed cool

  31. Makeup Revolution

    F3.5 · Conceal & Define Full Coverage Foundation

    Likely close Swatch reads about the same · listed neutral

  32. Too Faced

    Pearl · Born This Way Undetectable Medium-to-Full Coverage Foundation

    Likely close Swatch reads about the same · listed cool

  33. CoverGirl

    Medium Beige · Simply Ageless 3-In-1 Liquid Foundation

    Likely close Swatch reads about the same

  34. Wander Beauty

    Fair Light · Wanderlust Powder Foundation

    Likely close Swatch reads about the same · listed warm

  35. Beauty Bakerie

    341 Warm Neutral · InstaBake Aqua Glass Foundation

    Likely close Swatch reads about the same · listed neutral-warm

  36. Almay

    100 Fair · Skin Perfecting Healthy Biome Makeup

    Likely close Swatch reads about the same

  37. Milk Makeup

    Light Sand · Flex Foundation Stick

    Likely close Swatch reads about the same · listed warm

  38. Max Factor

    W33 Crystal Beige · Facefinity All Day Flawless 3 in 1 Foundation

    Likely close Swatch reads about the same

  39. Revlon

    310 Warm Golden · ColorStay Full Cover Foundation

    Likely close Swatch reads about the same · listed warm

  40. Morphe

    F2.10 Cool · Fluidity Full-Coverage Foundation

    Likely close Swatch reads about the same · listed cool

Closest shade in the other 70 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Match Perfection Foundation

Colours come from Rimmel London's own website, checked October 2026. Test a shade on your jaw in daylight before you buy.