Max Factor

C90 Amber in other brands

Facefinity All Day Flawless 3 in 1 Foundation · Liquid and cream

Depth: Lighter than 40% of the shades in our data
Undertone: Not listed
Swatch: Reads cooler than most shades this deep #e48654
Data: Max Factor's own website, October 2026 (how we collect it)

The closest shade in another brand is Smith & Cult 360 Neutral in Veiled Threat Weightless Micro-Blurring Foundation (likely close). In all, 29 ranges have a likely-close shade and 101 brands have one worth trying.

Closest shade in each brand

The 40 closest of 101 brands. The other 61 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

Smith & Cult

360 Neutral · Veiled Threat Weightless Micro-Blurring Foundation

Likely close Swatch reads about the same · listed neutral
Winky Lux

Deep · Diamond Powder Foundation

Likely close Swatch reads about the same
J.Cat Beauty

Sunkissed · Skinsurance Max Coverage Silky Foundation

Likely close Swatch reads about the same
Tarte

47H tan-deep honey · Shape Tape Pressed Powder Foundation

Likely close Swatch reads about the same · listed warm
Too Faced

Natural Beige · Born This Way Matte 24 Hour Foundation

Likely close Swatch reads about the same · listed neutral
MAC

NW55 · Studio Fix Powder Plus Foundation

Likely close Swatch reads deeper · listed cool
Milani

Warm Sand · Conceal + Perfect Smooth Finish Cream-To-Powder Foundation

Likely close Swatch reads about the same · listed warm
Clarins

112.3N · Skin Illusion Natural Hydrating Foundation SPF 15

Likely close Swatch reads warmer · listed neutral
Makeup Revolution

F10.5 · Conceal & Glow Foundation

Likely close Swatch reads warmer · listed warm
Dior

050 Dark Beige · Diorskin Forever Undercover Foundation

Likely close Swatch reads about the same · listed neutral
KIKO Milano

G9.5 Gold · Instamoisture Foundation

Likely close Swatch reads deeper · listed warm
Maybelline

340 · Super Stay Up to 24HR Hybrid Powder-Foundation

Likely close Swatch reads deeper and warmer
Charlotte Tilbury

8 MEDIUM · Unreal Skin Sheer Glow Tint Hydrating Foundation Stick

Likely close Swatch reads about the same · listed warm
Juvia's Place

420 Havana · I Am Magic Foundation

Likely close Swatch reads warmer · listed warm
Bobbi Brown

8 Walnut · Skin Weightless Powder Foundation

Likely close Swatch reads deeper · listed cool
Smashbox

4.0 · Studio Skin 24 Hour Oil-Free Hydra Foundation

Likely close Swatch reads warmer · listed warm
Wet n Wild

Amber · PhotoFocus Stick Foundation

Likely close Swatch reads warmer
Lancôme

440 Bisque · Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation

Likely close Swatch reads warmer
Clinique

WN 92 · Even Better Refresh Hydrating and Repairing Foundation

Likely close Swatch reads warmer · listed neutral-warm
Sisley Paris

6N Sandalwood · Phyto-Teint Ultra Eclat

Likely close Swatch reads deeper · listed neutral
Ulta Beauty

Deep Warm · Adjustable Coverage Foundation

Likely close Swatch reads about the same · listed warm
It Cosmetics

Rich · Celebration Full Coverage Powder Foundation

Likely close Swatch reads lighter
KVD Vegan Beauty

56 Medium N · Lock-It Foundation

Likely close Swatch reads about the same · listed neutral
L'Oréal

N6.5, Medium Deep · True Match Super-Blendable Foundation

Worth sampling Swatch reads deeper and warmer
ZOEVA

290W Intuitive · Authentik Skin Natural Luminous Foundation

Worth sampling Swatch reads deeper and warmer · listed warm
Natasha Denona

P6 - Tan Peach · Hy-Glam Serum Foundation

Worth sampling Swatch reads lighter and warmer · listed warm
NARS

MD3.15 Seville · Light Reflecting Advanced Skincare Foundation

Worth sampling Swatch reads warmer · listed warm
UOMA Beauty

T1W Bronze Venus · Say What?! Foundation

Worth sampling Swatch reads warmer · listed warm
Dose Of Colors

121 Light Medium · Meet Your Hue Foundation

Worth sampling Swatch reads about the same · listed cool
e.l.f. Cosmetics

9 Medium Cool · Halo Glow Skin Tint SPF 50

Worth sampling Swatch reads about the same · listed cool
Essence

90 · Skin Tint

Worth sampling Swatch reads deeper and warmer
Fenty Beauty

370 · Pro Filt'r Soft Matte Powder Foundation

Worth sampling Swatch reads about the same · listed neutral-warm
bareMinerals

22 Warm Tan · Matte Loose Powder Mineral Foundation SPF 15

Worth sampling Swatch reads warmer · listed warm
Yves Saint Laurent

B80 · Touche Eclat All-In-One Glow Foundation

Worth sampling Swatch reads deeper · listed warm
Il Makiage

212-66135 135 · Woke Up Like This Flawless Base Foundation

Worth sampling Swatch reads about the same · listed cool
Estée Lauder

5N2 Amber Honey · Double Wear Stay In Place Matte Powder Foundation

Worth sampling Swatch reads warmer · listed neutral-warm
Max Factor

Light to medium · Miracle Pure Skin Reset 2-in-1 Serum Foundation

Worth sampling Swatch reads about the same
Laura Mercier

16 · Smooth Finish Foundation Powder

Worth sampling Swatch reads deeper and warmer · listed neutral
Milk Makeup

Golden Honey · Blur Liquid Matte Foundation

Worth sampling Swatch reads lighter · listed warm
Morphe

Hint of Cappuccino · Morphe 2 Hint Hint Skin Tint

Worth sampling Swatch reads about the same · listed neutral

Closest shade in the other 61 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Facefinity All Day Flawless 3 in 1 Foundation

W89 Warm Praline (lighter)
W91 Warm Amber (deeper)

Colours come from Max Factor's own website, checked October 2026. Test a shade on your jaw in daylight before you buy.