Foundation Shades

Too Faced

Natural Beige in other brands

Born This Way Matte 24 Hour Foundation · Liquid and cream

Depth
Lighter than 33% of the shades in our data
Undertone
Listed as neutral from its retail listing
Swatch
Reads cooler than most shades this deep #d58352
Data
Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Milani Warm Sand in Conceal + Perfect Smooth Finish Cream-To-Powder Foundation (likely close). In all, 68 ranges have a likely-close shade and 101 brands have one worth trying.

Closest shade in each brand

The 40 closest of 101 brands. The other 61 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. Milani

    Warm Sand · Conceal + Perfect Smooth Finish Cream-To-Powder Foundation

    Likely close Swatch reads about the same · listed warm

  2. Smith & Cult

    350 Cool · Veiled Threat Weightless Micro-Blurring Foundation

    Likely close Swatch reads about the same · listed cool

  3. Lancôme

    440 Bisque · Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation

    Likely close Swatch reads about the same

  4. Charlotte Tilbury

    12 COOL · Airbrush Flawless Foundation

    Likely close Swatch reads about the same · listed cool

  5. Bobbi Brown

    7.25 Cool Almond · Skin Foundation SPF 15

    Likely close Swatch reads about the same · listed cool

  6. Juvia's Place

    420 Havana · I Am Magic Foundation

    Likely close Swatch reads about the same · listed warm

  7. Natasha Denona

    P7 - Tan Dark Peach · Hy-Glam Serum Foundation

    Likely close Swatch reads about the same · listed warm

  8. Ulta Beauty

    Tan Cool · Velvet Matte Longwear Foundation

    Likely close Swatch reads about the same · listed cool

  9. Too Faced

    Chai · Peach Perfect Comfort Matte Foundation – Peaches and Cream Collection

    Likely close Swatch reads about the same · listed warm

  10. J.Cat Beauty

    Sunkissed · Skinsurance Max Coverage Silky Foundation

    Likely close Swatch reads about the same

  11. KIKO Milano

    Hazelnut · Tuscan Sunshine Luminous Foundation

    Likely close Swatch reads about the same

  12. Makeup Revolution

    F10.5 · Conceal & Glow Foundation

    Likely close Swatch reads about the same · listed warm

  13. ZOEVA

    300N Joy · Authentik Skin Natural Luminous Foundation

    Likely close Swatch reads about the same · listed olive

  14. UOMA Beauty

    T2W Bronze Venus · Say What?! Foundation

    Likely close Swatch reads about the same · listed warm

  15. Maybelline

    334 Warm Sun · Fit Me Matte + Poreless Liquid Foundation

    Likely close Swatch reads about the same · listed warm

  16. NARS

    MD3.15 Seville · Light Reflecting Advanced Skincare Foundation

    Likely close Swatch reads about the same · listed warm

  17. Laura Mercier

    16 · Smooth Finish Foundation Powder

    Likely close Swatch reads about the same · listed neutral

  18. KVD Vegan Beauty

    65 Medium W · Lock-It Foundation

    Likely close Swatch reads about the same · listed warm

  19. L'Oréal

    N6.5, Medium Deep · True Match Super-Blendable Foundation

    Likely close Swatch reads about the same

  20. Fenty Beauty

    370 · Pro Filt'r Soft Matte Powder Foundation

    Likely close Swatch reads about the same · listed neutral-warm

  21. MAC

    NW55 · Studio Fix Powder Plus Foundation

    Likely close Swatch reads cooler · listed cool

  22. Wet n Wild

    Sunkiss Beige · PhotoFocus Stick Foundation

    Likely close Swatch reads warmer

  23. Dior

    051 Praline · Diorskin Forever Undercover Foundation

    Likely close Swatch reads about the same · listed warm

  24. Il Makiage

    212-66125 125 · Woke Up Like This Flawless Base Foundation

    Likely close Swatch reads about the same · listed warm

  25. Estée Lauder

    7W1 Deep Spice · Double Wear Stay In Place Matte Powder Foundation

    Likely close Swatch reads about the same · listed warm

  26. Winky Lux

    Deep · Diamond Powder Foundation

    Likely close Swatch reads cooler

  27. Yves Saint Laurent

    B80 · Touche Eclat All-In-One Glow Foundation

    Likely close Swatch reads about the same · listed warm

  28. Clinique

    CN 113 Sepia · Even Better Refresh Hydrating and Repairing Foundation

    Likely close Swatch reads deeper · listed neutral-cool

  29. Tarte

    Tan Deep Honey · Clay Stick Foundation

    Likely close Swatch reads deeper · listed warm

  30. Dermablend

    55W Copper · Smooth Liquid Camo Foundation

    Likely close Swatch reads warmer · listed warm

  31. ILIA

    Martinique · True Skin Serum Foundation

    Likely close Swatch reads deeper and warmer · listed neutral-warm

  32. Pat McGrath Labs

    19 Medium · Sublime Perfection Foundation

    Likely close Swatch reads warmer · listed warm

  33. jane iredale

    M12 · Beyond Matte Liquid Foundation

    Likely close Swatch reads warmer · listed warm

  34. Dose Of Colors

    124 Medium Tan · Meet Your Hue Foundation

    Likely close Swatch reads warmer · listed warm

  35. It Cosmetics

    Rich · Bye Bye Lines Sheer Liquid Foundation

    Likely close Swatch reads about the same

  36. NYX Professional Makeup

    Camel · Total Control Pro Drop Foundation

    Likely close Swatch reads warmer

  37. W3LL People

    Dark Neutral · Narcissist Foundation Stick

    Likely close Swatch reads about the same · listed neutral

  38. Morphe

    F3.40 Neutral · Fluidity Full-Coverage Foundation

    Likely close Swatch reads about the same · listed neutral

  39. bareMinerals

    22 Warm Tan · Matte Foundation Broad Spectrum SPF 15

    Likely close Swatch reads deeper · listed warm

  40. Becca Cosmetics

    4W1 Hazel · Ultimate Coverage 24 Hour Foundation

    Likely close Swatch reads warmer · listed warm

Closest shade in the other 61 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Born This Way Matte 24 Hour Foundation

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.