Rimmel London

407: Warm Tan – Warm undertones in other brands

Lasting Finish 35 Hour Foundation · Liquid and cream

Depth: Lighter than 31% of the shades in our data
Undertone: Listed as warm on the brand's website
Swatch: Reads in between warm and cool #bf7f4f
Data: Rimmel London's own website, October 2026 (how we collect it)

The closest shade in another brand is Juvia's Place 440 Savanna in I Am Magic Foundation (likely close). In all, 224 ranges have a likely-close shade and 110 brands have one worth trying.

Closest shade in each brand

The 40 closest of 110 brands. The other 70 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

Juvia's Place

440 Savanna · I Am Magic Foundation

Likely close Swatch reads about the same · listed olive
It Cosmetics

Rich Honey · Bye Bye Foundation Powder

Likely close Swatch reads about the same · listed cool
Haus Labs

370 Medium · Triclone Skin Tech Medium Coverage Foundation

Likely close Swatch reads about the same · listed warm
Rare Beauty

400W · Liquid Touch Weightless Foundation

Likely close Swatch reads about the same · listed neutral-warm
Urban Decay

60 · Hydromaniac Glowy Tinted Hydrator Foundation

Likely close Swatch reads about the same · listed warm
L'Oréal

Tan 6-7 · True Match Nude Hyaluronic Tinted Serum

Likely close Swatch reads about the same
Clinique

WN 100 Deep Honey · Even Better Clinical Serum Foundation Broad Spectrum SPF 25

Likely close Swatch reads about the same
VDL

V08 Cool Undertone · Perfect Lasting Foundation

Likely close Swatch reads about the same · listed cool
ILIA

Martinique · True Skin Serum Foundation

Likely close Swatch reads about the same · listed neutral-warm
Fenty Beauty

360 · Pro Filt'r Soft Matte Powder Foundation

Likely close Swatch reads about the same · listed neutral
UOMA Beauty

T3W Bronze Venus · Say What?! Foundation

Likely close Swatch reads about the same · listed warm
Becca Cosmetics

4W1 Hazel · Ultimate Coverage 24 Hour Foundation

Likely close Swatch reads about the same · listed warm
Milani

Amber · Conceal + Perfect 2-in-1 Foundation + Concealer

Likely close Swatch reads about the same
Tarte

46N tan-deep neutral · Amazonian Clay Blurring Powder Foundation

Likely close Swatch reads about the same · listed neutral
Dermablend

55W Copper · Smooth Liquid Camo Foundation

Likely close Swatch reads about the same · listed warm
Ulta Beauty

Tan Olive · Youthful Glow Foundation Serum Drops

Likely close Swatch reads about the same · listed olive
MAC

NC45 · Studio Fix Soft Matte Foundation Stick

Likely close Swatch reads about the same · listed warm
NARS

MD3.15 Bahia · Sheer Glow Foundation

Likely close Swatch reads about the same · listed neutral
Dose Of Colors

125 Medium Tan · Meet Your Hue Foundation

Likely close Swatch reads about the same · listed neutral
e.l.f. Cosmetics

43 Tan Cool · Soft Glam Satin Foundation

Likely close Swatch reads about the same · listed cool
Clarins

D1W · Double Serum Foundation 2in1 Hybrid Foundation

Likely close Swatch reads about the same
Clé de Peau Beauté

O70 Medium Deep Ocher · Radiant Cream Foundation SPF 25

Likely close Swatch reads about the same · listed neutral
Yves Saint Laurent

BD75 · All Hours Longwear Natural Matte Foundation

Likely close Swatch reads about the same · listed neutral-warm
Gucci

410W · Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation

Likely close Swatch reads about the same · listed warm
J.Cat Beauty

Honey · Aquasurance Compact Foundation

Likely close Swatch reads about the same
Lancôme

460 Suede · Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation

Likely close Swatch reads about the same
Maybelline

355 · Super Stay 24HR Glowy Skin Tint with Vitamin C

Likely close Swatch reads about the same
BLK/OPL

Truly Topaz · TRUE COLOR Skin Perfecting Stick Foundation SPF 15

Likely close Swatch reads about the same
Estée Lauder

7W1 Deep Spice · Double Wear Stay In Place Matte Powder Foundation

Likely close Swatch reads about the same · listed warm
CoverGirl

435 - Medium Olive · Clean Fresh Blurring Skin Tint SPF 30

Likely close Swatch reads about the same · listed olive
jane iredale

M13 · Beyond Matte Liquid Foundation

Likely close Swatch reads about the same · listed warm
Max Factor

Medium · Miracle Pure Skin Reset 2-in-1 Serum Foundation

Likely close Swatch reads about the same
Il Makiage

212-66130 130 · Woke Up Like This Flawless Base Foundation

Likely close Swatch reads about the same · listed cool
Laura Mercier

15 · Smooth Finish Foundation Powder

Likely close Swatch reads about the same · listed cool
Essence

40 · Natural Matte Mousse Foundation

Likely close Swatch reads about the same
KVD Vegan Beauty

65 Medium N · Lock-It Foundation

Likely close Swatch reads about the same · listed neutral
bareMinerals

24 Neutral Dark · ORIGINAL Liquid Mineral Foundation Broad Spectrum SPF 20

Likely close Swatch reads about the same · listed neutral
Beauty Bakerie

317 Warm · InstaBake Aqua Glass Foundation

Likely close Swatch reads about the same · listed warm
Catrice

053N · Skin Like Luminous Foundation

Likely close Swatch reads about the same · listed neutral
L.A. Girl

Beige · Pro Coverage Liquid Foundation

Likely close Swatch reads about the same

Closest shade in the other 70 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Lasting Finish 35 Hour Foundation

403: Golden Caramel – Warm undertones (lighter)
410: Latte – For Tan skin with warm undertones (deeper)

Colours come from Rimmel London's own website, checked October 2026. Test a shade on your jaw in daylight before you buy.