It Cosmetics

Tan in other brands

CC+ Cream Illumination SPF 50+ · Skin tint, BB and CC

Depth: Lighter than 45% of the shades in our data
Undertone: Listed as warm from its retail listing
Swatch: Reads in between warm and cool #e1965e
Data: Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is It Cosmetics Tan in Bye Bye Foundation Full Coverage Moisturizer with SPF 50+ (likely close). In all, 105 ranges have a likely-close shade and 104 brands have one worth trying.

Closest shade in each brand

The 40 closest of 104 brands. The other 64 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

It Cosmetics

Tan · Bye Bye Foundation Full Coverage Moisturizer with SPF 50+

Likely close Swatch reads about the same · listed warm
MAC

NC42 · Studio Fix Soft Matte Foundation Stick

Likely close Swatch reads about the same · listed warm
Natasha Denona

P6 - Tan Peach · Hy-Glam Serum Foundation

Likely close Swatch reads about the same · listed warm
Smashbox

3.2 · Studio Skin 24 Hour Oil-Free Hydra Foundation

Likely close Swatch reads about the same · listed neutral
Estée Lauder

5N2 Amber Honey · Double Wear Stay In Place Matte Powder Foundation

Likely close Swatch reads about the same · listed neutral-warm
J.Cat Beauty

Mocha · Skinsurance Max Coverage Silky Foundation

Likely close Swatch reads about the same
Smith & Cult

330 Warm · Veiled Threat Weightless Micro-Blurring Foundation

Likely close Swatch reads about the same · listed warm
Charlotte Tilbury

10 NEUTRAL · Airbrush Flawless Foundation

Likely close Swatch reads about the same · listed neutral
ZOEVA

260W Harmony · Authentik Skin Natural Luminous Foundation

Likely close Swatch reads about the same · listed warm
beautyblender

3.75 Warm · Bounce Liquid Whip Long Wear Foundation

Likely close Swatch reads about the same · listed warm
L'Oréal

110 Creme Cafe · Infallible Pro-Matte Liquid Longwear Foundation

Likely close Swatch reads about the same
Too Faced

Golden Beige · Born This Way Matte 24 Hour Foundation

Likely close Swatch reads about the same · listed warm
Au Naturale

Lucia · Zero Gravity C2P Foundation

Likely close Swatch reads about the same · listed olive
bareMinerals

19 Toffee · BAREPRO Performance Wear Powder Foundation

Likely close Swatch reads about the same · listed warm
Kosas

Medium Tan Warm 250 · Revealer Skin-Improving Foundation SPF 25

Likely close Swatch reads about the same · listed warm
KVD Vegan Beauty

53 Medium W · Lock-It Foundation

Likely close Swatch reads about the same · listed warm
Lancôme

410 Bisque W · Rénergie Lift Makeup Lightweight Liquid Foundation SPF 27

Likely close Swatch reads about the same
Clinique

WN 96 Chai · Even Better Makeup Broad Spectrum SPF 15

Likely close Swatch reads about the same
Ulta Beauty

Medium to Tan Warm · Velvet Matte Longwear Foundation

Likely close Swatch reads about the same · listed warm
Laura Mercier

14 · Smooth Finish Foundation Powder

Likely close Swatch reads about the same · listed warm
Cover FX

60 G+ · Power Play Foundation

Likely close Swatch reads about the same · listed olive
UOMA Beauty

T1W Bronze Venus · Say What?! Foundation

Likely close Swatch reads about the same · listed warm
Fenty Beauty

250 · Pro Filt'r Soft Matte Longwear Foundation

Likely close Swatch reads warmer
jane iredale

M10 · Beyond Matte Liquid Foundation

Likely close Swatch reads about the same · listed warm
Juvia's Place

520 Tangier · I Am Magic Foundation

Likely close Swatch reads warmer · listed warm
Il Makiage

212-66065 65 · Woke Up Like This Flawless Base Foundation

Likely close Swatch reads about the same · listed warm
Maybelline

Toffee · Fit Me Dewy + Smooth Foundation

Likely close Swatch reads about the same
Dermablend

50C Honey Beige · Cover Creme Full Coverage Foundation

Likely close Swatch reads about the same · listed cool
Milani

Sand · Conceal + Perfect 2-in-1 Foundation + Concealer

Likely close Swatch reads about the same
Yves Saint Laurent

B70 · Touche Eclat All-In-One Glow Foundation

Likely close Swatch reads about the same · listed neutral-warm
Gucci

330W · Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation

Likely close Swatch reads about the same · listed warm
NARS

Syracuse · Soft Matte Complete Foundation

Likely close Swatch reads about the same · listed warm
Morphe

Hint of Caramel · Morphe 2 Hint Hint Skin Tint

Likely close Swatch reads about the same · listed neutral
Tarte

35B Medium Beige · Amazonian Clay Full Coverage Foundation SPF 15

Likely close Swatch reads about the same · listed cool
Makeup Revolution

P14.5 · Conceal & Define Satte Matte Powder Foundation

Likely close Swatch reads lighter · listed neutral
Rare Beauty

330N · Liquid Touch Weightless Foundation

Likely close Swatch reads about the same · listed neutral
Sephora Collection

25.5 Y · Best Skin Ever Liquid Foundation

Likely close Swatch reads about the same · listed warm
Urban Decay

70WO · Stay Naked The Fix Powder Foundation

Likely close Swatch reads deeper · listed warm
Wet n Wild

Amber · PhotoFocus Stick Foundation

Likely close Swatch reads deeper
Guerlain

05C · L'Essentiel Natural Longwear Foundation SPF 20

Likely close Swatch reads about the same · listed cool

Closest shade in the other 64 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in CC+ Cream Illumination SPF 50+

Neutral Tan (lighter)
Rich (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.