KIKO Milano

G5 Gold in other brands

Instamoisture Foundation · Liquid and cream

Depth

Lighter than 76% of the shades in our data

Undertone

Listed as warm on the brand's website

Swatch

Reads in between warm and cool #efb987

Data

KIKO Milano's own website, October 2026 (how we collect it)

The closest shade in another brand is Maybelline 220 in Super Stay Lumi-Matte Foundation (likely close). In all, 227 ranges have a likely-close shade and 109 brands have one worth trying.

Closest shade in each brand

The 40 closest of 109 brands. The other 69 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

1. Maybelline

   220 · Super Stay Lumi-Matte Foundation

   Likely close Swatch reads about the same · listed warm

2. bareMinerals

   08 Light · Matte Foundation Broad Spectrum SPF 15

   Likely close Swatch reads about the same · listed warm

3. Lancôme

   350 Bisque · Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation

   Likely close Swatch reads about the same

4. It Cosmetics

   Medium Tan · Bye Bye Foundation Oil-Free Matte Full Coverage Moisturizer with SPF 50+

   Likely close Swatch reads about the same

5. jane iredale

   Sweet Honey · PurePressed Base Mineral Foundation Refill

   Likely close Swatch reads about the same · listed warm

6. Wet n Wild

   Classic Ivory · PhotoFocus Stick Foundation

   Likely close Swatch reads about the same

7. Flower Beauty

   M2 Soft Sand · Light Illusion Liquid Foundation

   Likely close Swatch reads about the same

8. Charlotte Tilbury

   6 COOL · Airbrush Flawless Foundation

   Likely close Swatch reads about the same · listed cool

9. Essence

   30 · Skin Tint

   Likely close Swatch reads about the same

10. Bobbi Brown

    Cool Natural · Skin Long-Wear Fluid Powder Foundation SPF 20

    Likely close Swatch reads about the same · listed cool

11. Tarte

    34S medium sand · Shape Tape Pressed Powder Foundation

    Likely close Swatch reads about the same · listed warm

12. Urban Decay

    50CP · Stay Naked The Fix Powder Foundation

    Likely close Swatch reads about the same · listed cool

13. Laura Mercier

    Shell · Flawless Lumière Radiance-Perfecting Foundation

    Likely close Swatch reads about the same · listed cool

14. Lorac

    05 · PRO Soft Focus Longwear Foundation

    Likely close Swatch reads about the same · listed warm

15. MAC

    NC20 · Studio Fix Soft Matte Foundation Stick

    Likely close Swatch reads about the same · listed neutral-warm

16. Kosas

    Light Medium Neutral Warm 190 · Revealer Skin-Improving Foundation SPF 25

    Likely close Swatch reads about the same · listed neutral-warm

17. Benefit Cosmetics

    Shade 4 · Hello Happy Air Stick Foundation SPF 20

    Likely close Swatch reads about the same · listed neutral

18. Pacifica

    27WM Warm Medium · Alight Clean Foundation

    Likely close Swatch reads about the same · listed warm

19. Hourglass

    Bare · Immaculate Liquid Powder Foundation

    Likely close Swatch reads about the same · listed warm

20. PÜR

    Golden Medium · 4-In-1 Foundation Stick

    Likely close Swatch reads about the same · listed warm

21. Kevyn Aucoin

    05 Light EF · Foundation Balm

    Likely close Swatch reads about the same

22. Milani

    Soft Vanilla · Screen Queen Foundation

    Likely close Swatch reads about the same

23. Max Factor

    32 - Light Beige · Miracle Pure Skin-Improving Foundation

    Likely close Swatch reads about the same

24. Clinique

    WN 44 Tea · Even Better Makeup Broad Spectrum SPF 15

    Likely close Swatch reads about the same

25. Ulta Beauty

    Light To Medium Warm · Complexion Crush Foundation

    Likely close Swatch reads about the same · listed warm

26. NARS

    M2.5 Sahel · Natural Radiant Longwear Foundation

    Likely close Swatch reads about the same · listed warm

27. Fenty Beauty

    180 · Pro Filt'r Hydrating Longwear Foundation

    Likely close Swatch reads about the same · listed warm

28. KIKO Milano

    N40 Neutral · Full Coverage 2-in-1 Foundation & Concealer

    Likely close Swatch reads about the same · listed neutral

29. e.l.f. Cosmetics

    Fair 150 C – fair with cool undertones · Camo Hydrating CC Cream

    Likely close Swatch reads about the same · listed cool

30. Clarins

    110.5W · Skin Illusion Full Coverage Foundation

    Likely close Swatch reads about the same · listed warm

31. Sephora Collection

    23 Y · Best Skin Ever Liquid Foundation

    Likely close Swatch reads about the same · listed warm

32. UOMA Beauty

    T3W Fair Lady · Say What?! Foundation

    Likely close Swatch reads about the same · listed warm

33. KVD Vegan Beauty

    45 Light N · Lock-It Foundation

    Likely close Swatch reads about the same · listed neutral

34. ZOEVA

    170W Fearless · Authentik Skin Natural Luminous Foundation

    Likely close Swatch reads about the same · listed warm

35. Morphe

    F1.120 Neutral · Fluidity Full-Coverage Foundation

    Likely close Swatch reads about the same · listed neutral

36. Shiseido

    230 Alder · Revitalessence Skin Glow Foundation SPF 30

    Likely close Swatch reads about the same

37. Haus Labs

    120 Light · Triclone Skin Tech Medium Coverage Foundation

    Likely close Swatch reads about the same · listed warm

38. Il Makiage

    212-66050 50 · Woke Up Like This Flawless Base Foundation

    Likely close Swatch reads about the same · listed warm

39. Huda Beauty

    310G · #FauxFilter Skin Finish Buildable Coverage Foundation Stick

    Likely close Swatch reads about the same · listed warm

40. Makeup Revolution

    F5.5 · Conceal & Define Full Coverage Foundation

    Likely close Swatch reads about the same · listed warm

Closest shade in the other 69 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

• Almay 200 Buff
• Amorepacific 104 Light/Medium Pink
• Anastasia Beverly Hills 240N
• Antonym Beige Light
• Armani Beauty 5.8
• Au Naturale Honey
• Beauty Bakerie 341 Warm Neutral
• beautyblender 3.25 Neutral
• Becca Cosmetics 2W2 Buff
• Bite Beauty M75
• boscia Manhattan Beach
• Burt's Bees Buff
• Catrice 002 Neutral Ivory
• Clé de Peau Beauté BF10 Light Buff
• ColourPop 110W Medium
• COOLA Golden
• Cover FX 40 G+
• CoverGirl 425 - Light/Medium Warm
• Dermablend 30W Yellow Beige
• Dior 031 Sand
• Dose Of Colors 114 Light
• Dr. Dennis Gross Skincare Medium/Deep
• Elcie Cosmetics Cameo
• Estée Lauder 4N2 Spiced Sand
• Exa 420 Annica
• florence by mills F020
• Givenchy Y210
• Gucci 230W
• Guerlain 03W
• Hynt Beauty Sand
• ILIA 6 Ora
• J.Cat Beauty Buff
• Josie Maran Medium Dark
• Jouer Cosmetics Golden Sand
• Juice Beauty 17 Medium Tan
• Juvia's Place 550 Martinique
• Koh Gen Do 143
• L.A. Girl Bisque
• L'Oréal 257 Warm
• La Mer 340 Suede
• Lawless Mojave
• lilah b. b classic
• Make Up For Ever Y425
• Milk Makeup Light Sand
• Natasha Denona YP5 - Light Yellow Peach
• No7 1 Crème
• Nudestix 4 Nude
• NYX Professional Makeup Warm Vanilla
• Ofra Cosmetics 4.25
• Origins 410
• Pat McGrath Labs 14 Light Medium
• Perricone MD Ivory
• Physicians Formula Fair to Light
• Rare Beauty 240W
• Revlon 310 Warm Golden
• Rimmel London Sesame 070W - Warm
• rms beauty 11.5
• Sisley Paris 0C (0R) Vanilla
• Smashbox 0.2
• Smith & Cult 250 Warm
• surratt beauty 4 Surreal Skin
• The Ordinary 2.1 P
• Tom Ford 5.7 Dune
• Too Faced Almond
• VDL A06 Cool Deep Tan
• W3LL People Fair Golden
• Wander Beauty Fair Light
• Winky Lux Medium
• Yves Saint Laurent BD40

Filter every range in the shade finder

Next to it in Instamoisture Foundation

• N5 Neutral (lighter)
• G5.5 Gold (deeper)

Colours come from KIKO Milano's own website, checked October 2026. Test a shade on your jaw in daylight before you buy.