Foundation Shades

ZOEVA

170W Fearless in other brands

Authentik Skin Natural Luminous Foundation · Liquid and cream

Depth
Lighter than 74% of the shades in our data
Undertone
Listed as warm from its retail listing
Swatch
Reads in between warm and cool #e8b88c
Data
Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Milani Natural Beige in Screen Queen Foundation (likely close). In all, 232 ranges have a likely-close shade and 102 brands have one worth trying.

Closest shade in each brand

The 40 closest of 102 brands. The other 62 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. Milani

    Natural Beige · Screen Queen Foundation

    Likely close Swatch reads about the same

  2. Laura Mercier

    Bisque · Flawless Fusion Ultra-Longwear Foundation

    Likely close Swatch reads about the same · listed warm

  3. Kevyn Aucoin

    05 Light EF · Foundation Balm

    Likely close Swatch reads about the same

  4. UOMA Beauty

    T3W Fair Lady · Say What?! Foundation

    Likely close Swatch reads about the same · listed warm

  5. NARS

    M2.5 Sahel · Sheer Glow Foundation

    Likely close Swatch reads about the same · listed warm

  6. Benefit Cosmetics

    Shade 4 · Hello Happy Air Stick Foundation SPF 20

    Likely close Swatch reads about the same · listed neutral

  7. PÜR

    Golden Medium · 4-In-1 Foundation Stick

    Likely close Swatch reads about the same · listed warm

  8. Ulta Beauty

    Medium Cool · Velvet Matte Longwear Foundation

    Likely close Swatch reads about the same · listed cool

  9. Clinique

    WN 56 Cashew · Even Better Clinical Serum Foundation Broad Spectrum SPF 25

    Likely close Swatch reads about the same

  10. Rare Beauty

    210N · Liquid Touch Weightless Foundation

    Likely close Swatch reads about the same · listed neutral

  11. Revlon

    310 Warm Golden · ColorStay Full Cover Foundation

    Likely close Swatch reads about the same · listed warm

  12. Urban Decay

    50CP · Stay Naked The Fix Powder Foundation

    Likely close Swatch reads about the same · listed cool

  13. Makeup Revolution

    F5.5 · Conceal & Define Full Coverage Foundation

    Likely close Swatch reads about the same · listed warm

  14. MAC

    C4.5 · Studio Fix Fluid SPF 15 24HR Matte Foundation + Oil Control

    Likely close Swatch reads about the same · listed warm

  15. Haus Labs

    120 Light · Triclone Skin Tech Medium Coverage Foundation

    Likely close Swatch reads about the same · listed warm

  16. beautyblender

    3.25 Neutral · Bounce Liquid Whip Long Wear Foundation

    Likely close Swatch reads about the same · listed neutral

  17. Milk Makeup

    Light Sand · Flex Foundation Stick

    Likely close Swatch reads about the same · listed warm

  18. L'Oréal

    440 - Natural Rose · Infallible 32 Hour Lightweight Fresh Wear Longwear Foundation

    Likely close Swatch reads about the same

  19. Bobbi Brown

    Cool Natural · Skin Long-Wear Fluid Powder Foundation SPF 20

    Likely close Swatch reads about the same · listed cool

  20. Cover FX

    40 G+ · Natural Finish Foundation

    Likely close Swatch reads about the same · listed olive

  21. Kosas

    Light Neutral Warm 130 · Revealer Skin-Improving Foundation SPF 25

    Likely close Swatch reads about the same · listed warm

  22. Fenty Beauty

    180 · Pro Filt'r Hydrating Longwear Foundation

    Likely close Swatch reads about the same · listed warm

  23. It Cosmetics

    Light Medium · Bye Bye Foundation Powder

    Likely close Swatch reads about the same · listed warm

  24. Morphe

    F1.120 Neutral · Fluidity Full-Coverage Foundation

    Likely close Swatch reads about the same · listed neutral

  25. Armani Beauty

    2 · Designer Lift Smoothing Firming Full Coverage Foundation with SPF 20

    Likely close Swatch reads about the same · listed neutral-cool

  26. Charlotte Tilbury

    6 COOL · Airbrush Flawless Foundation

    Likely close Swatch reads about the same · listed cool

  27. Pacifica

    32WL Warm Light · Alight Clean Foundation

    Likely close Swatch reads about the same · listed warm

  28. Lancôme

    270 Bisque W · Teint Idole Ultra Wear 24H Long Wear Foundation

    Likely close Swatch reads about the same · listed warm

  29. Dermablend

    30W Bisque · Smooth Liquid Camo Foundation

    Likely close Swatch reads about the same · listed warm

  30. Hourglass

    Porcelain · Immaculate Liquid Powder Foundation

    Likely close Swatch reads about the same · listed warm

  31. surratt beauty

    4 Surreal Skin · Surreal Skin Foundation Wand

    Likely close Swatch reads about the same · listed warm

  32. jane iredale

    Honey Bronze · PurePressed Base Mineral Foundation Refill

    Likely close Swatch reads about the same · listed cool

  33. Sephora Collection

    20 N · Best Skin Ever Liquid Foundation

    Likely close Swatch reads about the same · listed neutral

  34. Il Makiage

    212-66050 50 · Woke Up Like This Flawless Base Foundation

    Likely close Swatch reads about the same · listed warm

  35. Maybelline

    Golden · SuperStay Full Coverage Powder Foundation

    Likely close Swatch reads about the same · listed warm

  36. L.A. Girl

    Bisque · Pro.Matte Foundation

    Likely close Swatch reads about the same

  37. Tarte

    22B Light Beige · Amazonian Clay Full Coverage Foundation SPF 15

    Likely close Swatch reads about the same · listed cool

  38. Flower Beauty

    M2 Soft Sand · Light Illusion Liquid Foundation

    Likely close Swatch reads about the same

  39. Smashbox

    0.2 · Studio Skin 24 Hour Full Coverage Waterproof Foundation

    Likely close Swatch reads about the same · listed warm

  40. bareMinerals

    5.5 Bamboo · Complexion Rescue Hydrating Foundation Stick Broad Spectrum SPF 25

    Likely close Swatch reads about the same · listed warm

Closest shade in the other 62 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Authentik Skin Natural Luminous Foundation

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.