Foundation Shades

Rimmel London

True Ivory 103W - Warm in other brands

Match Perfection Foundation · Liquid and cream

Depth
Lighter than 53% of the shades in our data
Undertone
Listed as warm on the brand's website
Swatch
Reads in between warm and cool #cca586
Data
Rimmel London's own website, October 2026 (how we collect it)

The closest shade in another brand is Rimmel London 082 Golden Ivory in Kind & Free Blur It Out Mattifying Skin Tint (likely close). In all, 295 ranges have a likely-close shade and 112 brands have one worth trying.

Closest shade in each brand

The 40 closest of 112 brands. The other 72 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. Rimmel London

    082 Golden Ivory · Kind & Free Blur It Out Mattifying Skin Tint

    Likely close Swatch reads about the same · listed warm

  2. PÜR

    MG7 Beige · 4-In-1 Love Your Selfie Longwear Foundation & Concealer

    Likely close Swatch reads about the same · listed warm

  3. Juice Beauty

    10 Naked Beige · PHYTO-PIGMENTS Flawless Serum Foundation

    Likely close Swatch reads about the same

  4. Givenchy

    N06 · Matissime Velvet Radiant Mattifying Fluid Foundation SPF 20

    Likely close Swatch reads about the same · listed warm

  5. Natasha Denona

    88 YDark · Foundation X+

    Likely close Swatch reads about the same · listed warm

  6. Tom Ford

    7.5 Shell Beige · Traceless Foundation Stick

    Likely close Swatch reads about the same

  7. Physicians Formula

    Fair · NF Sheer Line Of Defense Foundation SPF 30

    Likely close Swatch reads about the same

  8. Sephora Collection

    25.5 Warm Beige · 10 Hour Wear Perfection Foundation

    Likely close Swatch reads about the same · listed warm

  9. Yves Saint Laurent

    B25 · All Hours Longwear Natural Matte Foundation

    Likely close Swatch reads about the same · listed neutral

  10. NYX Professional Makeup

    Natural · Can't Stop Won't Stop Foundation

    Likely close Swatch reads about the same · listed neutral

  11. bareMinerals

    6.5 Desert · COMPLEXION RESCUE Hydrating Foundation Stick with Mineral SPF 25

    Likely close Swatch reads about the same · listed neutral-warm

  12. Dermablend

    20W · Flawless Creator Liquid Foundation Drops

    Likely close Swatch reads about the same · listed warm

  13. Huda Beauty

    250G Cheesecake · #FauxFilter Full Coverage Matte Foundation

    Likely close Swatch reads about the same · listed warm

  14. Il Makiage

    212-88070 70 · After Party Full Coverage Foundation

    Likely close Swatch reads about the same · listed neutral

  15. Estée Lauder

    1N2 Ecru · Double Wear Light Soft Matte Hydra Makeup

    Likely close Swatch reads about the same · listed neutral-cool

  16. It Cosmetics

    Neutral Medium · CC+ Cream Oil-Free Matte with SPF 40

    Likely close Swatch reads about the same · listed neutral

  17. Make Up For Ever

    Y355 · Reboot Active Care Revitalizing Foundation

    Likely close Swatch reads about the same · listed neutral

  18. Sisley Paris

    4W Cinnamon · Phyto-Teint Nude

    Likely close Swatch reads about the same · listed warm

  19. Wander Beauty

    Golden Medium · Wanderlust Powder Foundation

    Likely close Swatch reads about the same · listed warm

  20. Exa

    390 Allie · High Fidelity Foundation

    Likely close Swatch reads about the same · listed warm

  21. Ulta Beauty

    Medium Warm · Adjustable Coverage Powder Foundation

    Likely close Swatch reads about the same · listed warm

  22. No7

    Warm Ivory 570W · Beautifully Matte Foundation SPF15

    Likely close Swatch reads about the same · listed warm

  23. Armani Beauty

    5 · Luminous Silk Perfect Glow Flawless Oil-Free Foundation

    Likely close Swatch reads about the same · listed neutral

  24. Origins

    310 · Pretty in Bloom SPF 20 Flower-Infused Long-Wear Foundation

    Likely close Swatch reads about the same · listed warm

  25. MAC

    NW15 · Studio Radiance Serum-Powered Foundation

    Likely close Swatch reads about the same · listed neutral

  26. Essence

    100 · Silky Blur Hydrating Longwear Foundation

    Likely close Swatch reads about the same

  27. KIKO Milano

    04 Autumn Sand · Matte Diaries Triple Wear Face Multitasker

    Likely close Swatch reads about the same

  28. Lawless

    Nomad · Woke Up Like This Flawless Finish Foundation

    Likely close Swatch reads about the same · listed neutral

  29. Beauty Bakerie

    333 Neutral · InstaBake Aqua Glass Foundation

    Likely close Swatch reads about the same · listed neutral

  30. Laura Mercier

    4W1 · Tinted Moisturizer Broad Spectrum SPF 20 - Oil Free

    Likely close Swatch reads about the same · listed warm

  31. Clarins

    M1W · Double Serum Foundation 2in1 Hybrid Foundation

    Likely close Swatch reads about the same

  32. Guerlain

    045N · L'Essentiel Natural Longwear Foundation SPF 20

    Likely close Swatch reads about the same · listed neutral

  33. Lancôme

    160 Ivoire W · Rénergie Lift Makeup Lightweight Liquid Foundation SPF 27

    Likely close Swatch reads about the same

  34. e.l.f. Cosmetics

    Sand · Flawless Finish Foundation

    Likely close Swatch reads about the same · listed neutral

  35. Kosas

    06 Tone · Tinted Face Oil Foundation

    Likely close Swatch reads about the same · listed olive

  36. Almay

    130 Medium · Skin Perfecting Healthy Biome Makeup

    Likely close Swatch reads about the same

  37. CoverGirl

    580 Tan · Clean Fresh Skin Milk Foundation

    Likely close Swatch reads about the same

  38. Bobbi Brown

    6 Golden · Skin Foundation SPF 15

    Likely close Swatch reads about the same · listed warm

  39. Au Naturale

    Seville · Zero Gravity C2P Foundation

    Likely close Swatch reads about the same · listed olive

  40. Urban Decay

    5.0 · All Nighter Liquid Full Coverage Foundation

    Likely close Swatch reads about the same · listed warm

Closest shade in the other 72 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Match Perfection Foundation

Colours come from Rimmel London's own website, checked October 2026. Test a shade on your jaw in daylight before you buy.