Rimmel London

Classic Ivory 101N - Neutral in other brands

Match Perfection Foundation · Liquid and cream

Depth: Lighter than 53% of the shades in our data
Undertone: Listed as neutral on the brand's website
Swatch: Reads in between warm and cool #d1a485
Data: Rimmel London's own website, October 2026 (how we collect it)

The closest shade in another brand is Clé de Peau Beauté O40 Light Tan Ocher in Radiant Fluid Foundation Matte SPF 20 (likely close). In all, 324 ranges have a likely-close shade and 112 brands have one worth trying.

Closest shade in each brand

The 40 closest of 112 brands. The other 72 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

Clé de Peau Beauté

O40 Light Tan Ocher · Radiant Fluid Foundation Matte SPF 20

Likely close Swatch reads about the same · listed neutral
Rimmel London

150: Rose Vanilla – For Light skin with Cool undertones · Lasting Finish 35 Hour Foundation

Likely close Swatch reads about the same · listed cool
Armani Beauty

5.25 · Luminous Silk Perfect Glow Flawless Oil-Free Foundation

Likely close Swatch reads about the same · listed cool
Urban Decay

4.5 · All Nighter Liquid Full Coverage Foundation

Likely close Swatch reads about the same · listed cool
Haus Labs

190 Light · Triclone Skin Tech Medium Coverage Foundation

Likely close Swatch reads about the same · listed olive
Sephora Collection

33 Walnut · Matte Perfection Full Coverage Foundation

Likely close Swatch reads about the same
Clarins

M1C · Double Serum Foundation 2in1 Hybrid Foundation

Likely close Swatch reads about the same
Tom Ford

7.2 Sepia · Traceless Foundation Stick

Likely close Swatch reads about the same
Bobbi Brown

Warm Beige · Skin Long-Wear Weightless Foundation SPF 15

Likely close Swatch reads about the same · listed warm
Il Makiage

212-88075 75 · After Party Full Coverage Foundation

Likely close Swatch reads about the same · listed cool
La Mer

43 Beige Nude · The Luminous Lifting Cushion Foundation SPF 20 + Refill

Likely close Swatch reads about the same · listed warm
bareMinerals

3.5 Cashew · COMPLEXION RESCUE Tinted Moisturizer with Hyaluronic Acid and Mineral SPF 30

Likely close Swatch reads about the same · listed neutral-warm
Catrice

030N · Skin Like Luminous Foundation

Likely close Swatch reads about the same · listed neutral
Charlotte Tilbury

9 Dark · Light Wonder Foundation

Likely close Swatch reads about the same · listed warm
florence by mills

L030 · Like a Light Skin Tint

Likely close Swatch reads about the same · listed neutral
Dior

4 Warm Olive · Dior Forever Matte Foundation

Likely close Swatch reads about the same · listed olive
Sisley Paris

3C (3) Natural · Phyto-Teint Ultra Eclat

Likely close Swatch reads about the same · listed cool
UOMA Beauty

T1N Honey Honey · Say What?! Foundation

Likely close Swatch reads about the same · listed olive
ColourPop

125N Med Dark · Pretty Fresh Foundation

Likely close Swatch reads about the same · listed neutral
Make Up For Ever

Y245 · Ultra HD Invisible Cover Stick Foundation

Likely close Swatch reads about the same · listed cool
Physicians Formula

Light · Silk Foundation Elixir

Likely close Swatch reads about the same
L'Oréal

Neutral 210 · Lumi Le Glow Tint

Likely close Swatch reads about the same · listed neutral
Estée Lauder

4N1 Shell Beige · Futurist Hydra Rescue Moisturizing Makeup SPF 45

Likely close Swatch reads about the same · listed neutral
CoverGirl

580 Tan · Clean Fresh Skin Milk Foundation

Likely close Swatch reads about the same
Too Faced

Taffy · Born This Way Pressed Powder Foundation

Likely close Swatch reads about the same · listed cool
e.l.f. Cosmetics

Light 205 N – light with neutral undertones · Camo Hydrating CC Cream

Likely close Swatch reads about the same · listed neutral
KIKO Milano

04 Autumn Sand · Matte Diaries Triple Wear Face Multitasker

Likely close Swatch reads about the same
Ulta Beauty

Medium · Tinted Moisturizer SPF 24

Likely close Swatch reads about the same
Lancôme

160 Ivoire W · Rénergie Lift Makeup Lightweight Liquid Foundation SPF 27

Likely close Swatch reads about the same
MAC

NC27 · Studio Fix Fluid SPF 15 24HR Matte Foundation + Oil Control

Likely close Swatch reads about the same · listed neutral
It Cosmetics

Neutral Medium · CC+ Cream Oil-Free Matte with SPF 40

Likely close Swatch reads about the same · listed neutral
Juice Beauty

10 Naked Beige · PHYTO-PIGMENTS Flawless Serum Foundation

Likely close Swatch reads about the same
Rare Beauty

300C · Liquid Touch Weightless Foundation

Likely close Swatch reads about the same · listed cool
Amorepacific

204 Light/Medium Yellow · Color Control Cushion Compact Broad Spectrum SPF 50+

Likely close Swatch reads about the same · listed warm
Clinique

Fresh Porcelain Beige · Acne Solutions Liquid Makeup

Likely close Swatch reads about the same · listed neutral-cool
Beauty Bakerie

333 Neutral · InstaBake Aqua Glass Foundation

Likely close Swatch reads about the same · listed neutral
Origins

310 · Pretty in Bloom SPF 20 Flower-Infused Long-Wear Foundation

Likely close Swatch reads about the same · listed warm
KVD Vegan Beauty

135 Light · Lock-It Powder Foundation

Likely close Swatch reads about the same
Dermablend

37W · Flawless Creator Liquid Foundation Drops

Likely close Swatch reads about the same · listed warm
Yves Saint Laurent

BD50 · All Hours Longwear Natural Matte Foundation

Likely close Swatch reads about the same · listed warm

Closest shade in the other 72 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Match Perfection Foundation

Ivory 100N - Neutral (lighter)
True Ivory 103W - Warm (deeper)

Colours come from Rimmel London's own website, checked October 2026. Test a shade on your jaw in daylight before you buy.