Rimmel London

005 Ivory in other brands

Lasting Finish 25H Compact Powder Foundation · Powder

Depth: Lighter than 43% of the shades in our data
Undertone: Not listed
Swatch: Reads cooler than most shades this deep #c5997f
Data: Rimmel London's own website, October 2026 (how we collect it)

The closest shade in another brand is ColourPop 130N Medium Dark in Pretty Fresh Foundation (likely close). In all, 225 ranges have a likely-close shade and 112 brands have one worth trying.

Closest shade in each brand

The 40 closest of 112 brands. The other 72 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

ColourPop

130N Medium Dark · Pretty Fresh Foundation

Likely close Swatch reads about the same · listed neutral
Perricone MD

Buff · No Makeup Foundation Serum Broad Spectrum SPF 20

Likely close Swatch reads about the same
Max Factor

Natural Beige · Lasting Performance Foundation

Likely close Swatch reads about the same
Sephora Collection

46 Almond Peach · Matte Perfection Powder Foundation

Likely close Swatch reads about the same · listed warm
Laura Mercier

13 · Smooth Finish Foundation Powder

Likely close Swatch reads about the same · listed neutral
Estée Lauder

2N3 Dune · Double Wear Light Soft Matte Hydra Makeup

Likely close Swatch reads about the same · listed neutral
Kevyn Aucoin

11 Medium EF · The Etherealist Foundation

Likely close Swatch reads about the same · listed cool
Natasha Denona

92 WNDeep · Foundation X+

Likely close Swatch reads about the same · listed neutral-warm
Clarins

M2W · Double Serum Foundation 2in1 Hybrid Foundation

Likely close Swatch reads about the same
Wander Beauty

Golden Tan · Wanderlust Powder Foundation

Likely close Swatch reads about the same · listed warm
Dermablend

35W Tawny Beige · Cover Creme Full Coverage Foundation

Likely close Swatch reads about the same · listed warm
Cover FX

2 N Medium · Custom Cover Drops

Likely close Swatch reads about the same · listed neutral
Jouer Cosmetics

Sable · Essential High Coverage Crème Foundation

Likely close Swatch reads about the same · listed neutral-cool
Make Up For Ever

Y435 · Ultra HD Invisible Cover Foundation

Likely close Swatch reads about the same · listed warm
florence by mills

M080 · Like a Light Skin Tint

Likely close Swatch reads about the same · listed warm
Bobbi Brown

Neutral Walnut · Skin Long-Wear Fluid Powder Foundation SPF 20

Likely close Swatch reads about the same · listed neutral
Charlotte Tilbury

9.5 · Magic Foundation

Likely close Swatch reads about the same · listed warm
CoverGirl

125 - Buff Beige · Clean Invisible Foundation

Likely close Swatch reads about the same
L'Oréal

Classic Beige · True Match Lumi Healthy Luminous Makeup

Likely close Swatch reads about the same
Tarte

34N · Maracuja Hydrating Tinted Moisturizer

Likely close Swatch reads about the same · listed neutral
Essence

115 · Silky Blur Hydrating Longwear Foundation

Likely close Swatch reads about the same
Maybelline

245 Classic Beige · Fit Me Matte + Poreless Liquid Foundation

Likely close Swatch reads about the same
Il Makiage

212-66100 100 · Woke Up Like This Flawless Base Foundation

Likely close Swatch reads about the same · listed warm
bareMinerals

08 Spice · COMPLEXION RESCUE Tinted Moisturizer with Hyaluronic Acid and Mineral SPF 30

Likely close Swatch reads about the same · listed warm
Rimmel London

150 Rose Vanilla · Kind & Free Blur It Out Mattifying Skin Tint

Likely close Swatch reads about the same
Gucci

280C · Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation

Likely close Swatch reads about the same · listed cool
Catrice

010 Fair - Light · Soft Glam Filter Stick

Likely close Swatch reads about the same
Guerlain

04N · Lingerie De Peau Natural Perfection Foundation SPF 20

Likely close Swatch reads about the same · listed neutral
Haus Labs

300 Medium · Triclone Skin Tech Medium Coverage Foundation

Likely close Swatch reads about the same · listed neutral
Ulta Beauty

Light · Moisturizing Foundation Stick

Likely close Swatch reads about the same
Armani Beauty

5.5 · Luminous Silk Perfect Glow Flawless Oil-Free Foundation

Likely close Swatch reads about the same · listed warm
Bite Beauty

T100 · Changemaker Supercharged Micellar Foundation

Likely close Swatch reads about the same · listed neutral
Clinique

Medium · Acne Solutions BB Cream SPF 40

Likely close Swatch reads about the same
Exa

260 Alex · High Fidelity Foundation

Likely close Swatch reads warmer
Urban Decay

6.5 · All Nighter Liquid Full Coverage Foundation

Likely close Swatch reads about the same · listed cool
No7

Cool Beige 500C · Beautifully Matte Foundation SPF15

Likely close Swatch reads about the same · listed cool
Origins

500 · Pretty in Bloom SPF 20 Flower-Infused Long-Wear Foundation

Likely close Swatch reads about the same · listed warm
Sisley Paris

3C2 (3R+) Pinky Peach · Sisleya Le Teint

Likely close Swatch reads warmer · listed cool
Milk Makeup

Caramel · Blur Liquid Matte Foundation

Likely close Swatch reads warmer · listed warm
Yves Saint Laurent

BR45 · All Hours Longwear Natural Matte Foundation

Likely close Swatch reads warmer · listed neutral-cool

Closest shade in the other 72 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Lasting Finish 25H Compact Powder Foundation

004 Rose Ivory (lighter)
006 Rose Vanilla (deeper)

Colours come from Rimmel London's own website, checked October 2026. Test a shade on your jaw in daylight before you buy.