Foundation Shades

No7

5 Cool Ivory in other brands

HydraLuminous Moisturising Foundation · Liquid and cream

Depth
Lighter than 47% of the shades in our data
Undertone
Listed as cool from its name
Swatch
Reads cooler than most shades this deep #c4a08b
Data
No7's own website, October 2026 (how we collect it)

The closest shade in another brand is No7 Cool Ivory 550C in Beautifully Matte Foundation SPF15 (likely close). In all, 138 ranges have a likely-close shade and 111 brands have one worth trying.

Closest shade in each brand

The 40 closest of 111 brands. The other 71 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. No7

    Cool Ivory 550C · Beautifully Matte Foundation SPF15

    Likely close Swatch reads about the same · listed cool

  2. Make Up For Ever

    R260 · Ultra HD Invisible Cover Foundation

    Likely close Swatch reads about the same · listed neutral

  3. La Mer

    300 Taupe · The Soft Fluid Long Wear Foundation SPF 20

    Likely close Swatch reads about the same · listed cool

  4. Yves Saint Laurent

    BD40 · Touche Eclat Le Teint Radiant Liquid Foundation

    Likely close Swatch reads about the same · listed neutral-warm

  5. Dior

    3 Cool · Dior Airflash Spray Foundation

    Likely close Swatch reads about the same · listed cool

  6. Origins

    520 · Pretty in Bloom SPF 20 Flower-Infused Long-Wear Foundation

    Likely close Swatch reads about the same · listed neutral

  7. Kevyn Aucoin

    07 Medium EF · The Etherealist Foundation

    Likely close Swatch reads about the same · listed neutral

  8. Ulta Beauty

    Medium to Tan Neutral · Adjustable Coverage Powder Foundation

    Likely close Swatch reads warmer · listed neutral

  9. Too Faced

    Honey · Peach Perfect Comfort Matte Foundation – Peaches and Cream Collection

    Likely close Swatch reads about the same · listed cool

  10. Sephora Collection

    36 Golden Fawn · Matte Perfection Powder Foundation

    Likely close Swatch reads warmer · listed warm

  11. Bobbi Brown

    Neutral Almond · Skin Long-Wear Fluid Powder Foundation SPF 20

    Likely close Swatch reads about the same · listed neutral

  12. Charlotte Tilbury

    9.5 · Magic Foundation

    Likely close Swatch reads about the same · listed warm

  13. Max Factor

    Pastelle · Lasting Performance Foundation

    Likely close Swatch reads about the same

  14. Clinique

    Light Medium · Acne Solutions BB Cream SPF 40

    Likely close Swatch reads cooler

  15. Natasha Denona

    70WN · Transformatte Pore Vanishing Matte Foundation

    Likely close Swatch reads about the same · listed neutral-warm

  16. Cover FX

    2 N Medium · Custom Cover Drops

    Likely close Swatch reads about the same · listed neutral

  17. Dermablend

    25N · Flawless Creator Liquid Foundation Drops

    Likely close Swatch reads cooler · listed neutral-warm

  18. bareMinerals

    22 Almond · BarePRO 24 hour Longwear Liquid Foundation with Mineral SPF 20

    Likely close Swatch reads about the same · listed cool

  19. ColourPop

    105N Medium · Pretty Fresh Foundation

    Likely close Swatch reads about the same · listed neutral

  20. Hourglass

    Sable · Illusion Hyaluronic Skin Tint

    Likely close Swatch reads warmer · listed neutral

  21. e.l.f. Cosmetics

    Sand · Flawless Finish Foundation

    Likely close Swatch reads warmer · listed neutral

  22. CoverGirl

    125 - Buff Beige · Clean Invisible Foundation

    Likely close Swatch reads about the same

  23. Haus Labs

    230 Light Medium · Triclone Skin Tech Medium Coverage Foundation

    Likely close Swatch reads about the same · listed warm

  24. Antonym

    Tan · Skin Esteem Organic Liquid Foundation

    Likely close Swatch reads cooler

  25. Almay

    300 Naked · Clear Complexion Make Myself Clear Makeup

    Likely close Swatch reads about the same

  26. Rimmel London

    100: Ivory – For Light skin with Neutral undertones · Lasting Finish 35 Hour Foundation

    Likely close Swatch reads warmer · listed neutral

  27. It Cosmetics

    Neutral Medium · CC+ Cream Oil-Free Matte with SPF 40

    Likely close Swatch reads warmer · listed neutral

  28. Clarins

    M2W · Double Serum Foundation 2in1 Hybrid Foundation

    Likely close Swatch reads about the same

  29. Estée Lauder

    2C3 Fresco · Double Wear Light Soft Matte Hydra Makeup

    Likely close Swatch reads cooler · listed cool

  30. Laura Mercier

    13 · Smooth Finish Foundation Powder

    Likely close Swatch reads about the same · listed neutral

  31. Armani Beauty

    6 · Power Fabric Longwear High Cover Foundation SPF 25

    Likely close Swatch reads cooler · listed neutral

  32. Guerlain

    04N · Lingerie De Peau Natural Perfection Foundation SPF 20

    Likely close Swatch reads about the same · listed neutral

  33. Jouer Cosmetics

    Cashew · Essential High Coverage Crème Foundation

    Likely close Swatch reads cooler · listed cool

  34. Givenchy

    C302 · Teint Couture City Balm Radiant Perfecting Skin Tint SPF 25

    Likely close Swatch reads warmer · listed cool

  35. Sisley Paris

    4C Honey · Phyto-Teint Nude

    Likely close Swatch reads cooler · listed cool

  36. Lancôme

    02C · SKIN FEELS GOOD Skin Nourishing Foundation

    Likely close Swatch reads about the same · listed cool

  37. Nudestix

    3.5 Nude · Tinted Cover Foundation

    Likely close Swatch reads lighter · listed neutral-cool

  38. Essence

    115 · Silky Blur Hydrating Longwear Foundation

    Likely close Swatch reads about the same

  39. lilah b.

    b timeless · Marvelous Matte Crème Foundation

    Likely close Swatch reads cooler · listed warm

  40. PÜR

    TP4 Sand · 4-In-1 Love Your Selfie Longwear Foundation & Concealer

    Likely close Swatch reads lighter · listed cool

Closest shade in the other 71 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in HydraLuminous Moisturising Foundation

Colours come from No7's own website, checked October 2026. Test a shade on your jaw in daylight before you buy.