Foundation Shades

Kevyn Aucoin

07 Medium EF in other brands

The Etherealist Foundation · Liquid and cream

Depth
Lighter than 50% of the shades in our data
Undertone
Listed as neutral from its retail listing
Swatch
Reads cooler than most shades this deep #c9a490
Data
Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is La Mer 300 Taupe in The Soft Fluid Long Wear Foundation SPF 20 (likely close). In all, 108 ranges have a likely-close shade and 103 brands have one worth trying.

Closest shade in each brand

The 40 closest of 103 brands. The other 63 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. La Mer

    300 Taupe · The Soft Fluid Long Wear Foundation SPF 20

    Likely close Swatch reads about the same · listed cool

  2. Yves Saint Laurent

    BR50 · Touche Eclat Le Teint Radiant Liquid Foundation

    Likely close Swatch reads about the same · listed neutral-cool

  3. Clinique

    Light Medium · Acne Solutions BB Cream SPF 40

    Likely close Swatch reads about the same

  4. ColourPop

    105N Medium · Pretty Fresh Foundation

    Likely close Swatch reads about the same · listed neutral

  5. Sephora Collection

    28 Cool Sand · Matte Perfection Powder Foundation

    Likely close Swatch reads about the same · listed cool

  6. Haus Labs

    230 Light Medium · Triclone Skin Tech Medium Coverage Foundation

    Likely close Swatch reads about the same · listed warm

  7. bareMinerals

    22 Almond · BarePRO 24 hour Longwear Liquid Foundation with Mineral SPF 20

    Likely close Swatch reads about the same · listed cool

  8. Dior

    3 Cool · Dior Airflash Spray Foundation

    Likely close Swatch reads about the same · listed cool

  9. Make Up For Ever

    R220 · Ultra HD Invisible Cover Foundation

    Likely close Swatch reads about the same · listed cool

  10. Antonym

    Tan · Skin Esteem Organic Liquid Foundation

    Likely close Swatch reads about the same

  11. Charlotte Tilbury

    9 · Magic Foundation

    Likely close Swatch reads about the same · listed neutral-warm

  12. Natasha Denona

    N5 - Light Medium Neutral · Hy-Glam Serum Foundation

    Likely close Swatch reads about the same · listed neutral

  13. Armani Beauty

    6 · Power Fabric Longwear High Cover Foundation SPF 25

    Likely close Swatch reads about the same · listed neutral

  14. Cover FX

    1 N Medium · Custom Cover Drops

    Likely close Swatch reads about the same · listed neutral

  15. Guerlain

    03C · Lingerie De Peau Natural Perfection Foundation SPF 20

    Likely close Swatch reads cooler · listed cool

  16. Almay

    300 Naked · Clear Complexion Make Myself Clear Makeup

    Likely close Swatch reads about the same

  17. Dermablend

    37N · Flawless Creator Liquid Foundation Drops

    Likely close Swatch reads about the same · listed neutral

  18. Too Faced

    Honey · Peach Perfect Comfort Matte Foundation – Peaches and Cream Collection

    Likely close Swatch reads warmer · listed cool

  19. Nudestix

    3.5 Nude · Tinted Cover Foundation

    Likely close Swatch reads about the same · listed neutral-cool

  20. Jouer Cosmetics

    Macchiato · Essential High Coverage Crème Foundation

    Likely close Swatch reads cooler · listed neutral

  21. Estée Lauder

    2C3 Fresco · Double Wear Light Soft Matte Hydra Makeup

    Likely close Swatch reads cooler · listed cool

  22. Origins

    520 · Pretty in Bloom SPF 20 Flower-Infused Long-Wear Foundation

    Likely close Swatch reads warmer · listed neutral

  23. PÜR

    TP4 Sand · 4-In-1 Love Your Selfie Longwear Foundation & Concealer

    Likely close Swatch reads about the same · listed cool

  24. lilah b.

    b timeless · Marvelous Matte Crème Foundation

    Likely close Swatch reads cooler · listed warm

  25. Givenchy

    C302 · Teint Couture City Balm Radiant Perfecting Skin Tint SPF 25

    Likely close Swatch reads warmer · listed cool

  26. Bobbi Brown

    Neutral Almond · Skin Long-Wear Fluid Powder Foundation SPF 20

    Likely close Swatch reads warmer · listed neutral

  27. Lancôme

    02C · SKIN FEELS GOOD Skin Nourishing Foundation

    Likely close Swatch reads about the same · listed cool

  28. e.l.f. Cosmetics

    Sand · Flawless Finish Foundation

    Likely close Swatch reads warmer · listed neutral

  29. CoverGirl

    Fair Ivory · Simply Ageless 3-In-1 Liquid Foundation

    Likely close Swatch reads warmer

  30. Tom Ford

    0.4 Rose · Traceless Foundation Stick

    Likely close Swatch reads about the same

  31. Hourglass

    Sable · Illusion Hyaluronic Skin Tint

    Likely close Swatch reads warmer · listed neutral

  32. It Cosmetics

    Neutral Medium · CC+ Cream Oil-Free Matte with SPF 40

    Likely close Swatch reads warmer · listed neutral

  33. KVD Vegan Beauty

    125 Light · Lock-It Powder Foundation

    Likely close Swatch reads about the same

  34. Urban Decay

    4.5 · All Nighter Liquid Full Coverage Foundation

    Likely close Swatch reads warmer · listed cool

  35. COOLA

    Light/Medium · Rōsilliance Organic BB+ Cream SPF 30

    Likely close Swatch reads cooler

  36. Exa

    390 Allie · High Fidelity Foundation

    Likely close Swatch reads warmer · listed warm

  37. Physicians Formula

    Light · Silk Foundation Elixir

    Likely close Swatch reads warmer

  38. Dr. Jart+

    Light · Premium Beauty Balm SPF 40

    Likely close Swatch reads lighter and cooler

  39. Josie Maran

    RG50 Juicy · Vibrancy Argan Oil Foundation Fluid

    Likely close Swatch reads lighter · listed neutral-cool

  40. Wander Beauty

    Golden Medium · Wanderlust Powder Foundation

    Likely close Swatch reads much warmer · listed warm

Closest shade in the other 63 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in The Etherealist Foundation

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.