Maybelline

312 in other brands

Super Stay Lumi-Matte Foundation · Liquid and cream

Depth: Lighter than 54% of the shades in our data
Undertone: Listed as warm on the brand's website
Swatch: Reads in between warm and cool #e1a06c
Data: Maybelline's own website, October 2026 (how we collect it)

The closest shade in another brand is Estée Lauder 5C1 Rich Chestnut in Double Wear Stay In Place Matte Powder Foundation (likely close). In all, 245 ranges have a likely-close shade and 111 brands have one worth trying.

Closest shade in each brand

The 40 closest of 111 brands. The other 71 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

Estée Lauder

5C1 Rich Chestnut · Double Wear Stay In Place Matte Powder Foundation

Likely close Swatch reads about the same · listed cool
Tarte

35B Medium Beige · Amazonian Clay Full Coverage Foundation SPF 15

Likely close Swatch reads about the same · listed cool
e.l.f. Cosmetics

7 Medium Warm · Halo Glow Skin Tint SPF 50

Likely close Swatch reads about the same · listed warm
Laura Mercier

Bisque · Flawless Lumière Radiance-Perfecting Foundation

Likely close Swatch reads about the same · listed warm
MAC

NC37 · Studio Fix Soft Matte Foundation Stick

Likely close Swatch reads about the same
Smith & Cult

310 Neutral · Veiled Threat Weightless Micro-Blurring Foundation

Likely close Swatch reads about the same · listed neutral
Dermablend

50C Honey Beige · Cover Creme Full Coverage Foundation

Likely close Swatch reads about the same · listed cool
L'Oréal

480 - Radiant Sand · Infallible 32 Hour Lightweight Fresh Wear Longwear Foundation

Likely close Swatch reads about the same
bareMinerals

08 Spice · Complexion Rescue Hydrating Foundation Stick Broad Spectrum SPF 25

Likely close Swatch reads about the same · listed warm
ZOEVA

230W Grace · Authentik Skin Natural Luminous Foundation

Likely close Swatch reads about the same · listed neutral-warm
Makeup Revolution

P14.5 · Conceal & Define Satte Matte Powder Foundation

Likely close Swatch reads about the same · listed neutral
KIKO Milano

70 Light Camel · Full Coverage Blurring Powder Foundation

Likely close Swatch reads about the same
Lancôme

410 Bisque W · Rénergie Lift Makeup Lightweight Liquid Foundation SPF 27

Likely close Swatch reads about the same
CoverGirl

M50 Soft Tan · TruBlend Matte Made Liquid Foundation

Likely close Swatch reads about the same
Cover FX

50 G+ · Natural Finish Foundation

Likely close Swatch reads about the same · listed olive
Milani

Deep Beige · Conceal + Perfect 2-in-1 Foundation + Concealer

Likely close Swatch reads about the same
Charlotte Tilbury

8 WARM · Airbrush Flawless Foundation

Likely close Swatch reads about the same · listed warm
Maybelline

120 · Fit Me Tinted Moisturizer

Likely close Swatch reads about the same
Clinique

CN 58 Honey · Even Better Glow Light Reflecting Makeup Broad Spectrum SPF 15

Likely close Swatch reads about the same · listed neutral-cool
Sephora Collection

25.5 Y · Best Skin Ever Liquid Foundation

Likely close Swatch reads about the same · listed warm
Au Naturale

Lucia · Zero Gravity C2P Foundation

Likely close Swatch reads about the same · listed olive
J.Cat Beauty

Medium Beige · Aquasurance Compact Foundation

Likely close Swatch reads about the same
UOMA Beauty

T3W Honey Honey · Say What?! Foundation

Likely close Swatch reads about the same · listed olive
NARS

MD1 Syracuse · Sheer Glow Foundation

Likely close Swatch reads about the same · listed warm
Dose Of Colors

117 Light Medium · Meet Your Hue Foundation

Likely close Swatch reads about the same · listed neutral
Juvia's Place

450 Casablanca · I Am Magic Foundation

Likely close Swatch reads about the same · listed warm
jane iredale

M7 · Beyond Matte Liquid Foundation

Likely close Swatch reads about the same
Morphe

Hint of Caramel · Morphe 2 Hint Hint Skin Tint

Likely close Swatch reads about the same · listed neutral
Milk Makeup

Honey · Flex Foundation Stick

Likely close Swatch reads about the same · listed olive
Fenty Beauty

330 · Pro Filt'r Soft Matte Powder Foundation

Likely close Swatch reads about the same · listed warm
Natasha Denona

Y7 - Medium Yellow · Hy-Glam Serum Foundation

Likely close Swatch reads about the same · listed warm
Ulta Beauty

Medium Warm · Adjustable Coverage Foundation

Likely close Swatch reads about the same · listed warm
Smashbox

3.0 · Studio Skin 24 Hour Oil-Free Hydra Foundation

Likely close Swatch reads about the same · listed cool
Too Faced

Sand · Born This Way Undetectable Medium-to-Full Coverage Foundation

Likely close Swatch reads about the same · listed warm
Il Makiage

212-66065 65 · Woke Up Like This Flawless Base Foundation

Likely close Swatch reads cooler · listed warm
Yves Saint Laurent

BD55 · All Hours Longwear Natural Matte Foundation

Likely close Swatch reads about the same · listed warm
Clarins

108.5W · Skin Illusion Full Coverage Foundation

Likely close Swatch reads about the same · listed warm
Huda Beauty

440G · #FauxFilter Skin Finish Buildable Coverage Foundation Stick

Likely close Swatch reads about the same · listed warm
Gucci

340N · Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation

Likely close Swatch reads about the same · listed neutral
Revlon

330 Natural Tan · ColorStay Full Cover Foundation

Likely close Swatch reads about the same

Closest shade in the other 71 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Super Stay Lumi-Matte Foundation

250 (lighter)
322 (deeper)

Colours come from Maybelline's own website, checked October 2026. Test a shade on your jaw in daylight before you buy.