Rimmel London

170: Wheat – Warm undertone in other brands

Lasting Finish 35 Hour Foundation · Liquid and cream

Depth: Lighter than 51% of the shades in our data
Undertone: Listed as warm on the brand's website
Swatch: Reads in between warm and cool #d3a179
Data: Rimmel London's own website, October 2026 (how we collect it)

The closest shade in another brand is Il Makiage 212-88090 90 in After Party Full Coverage Foundation (likely close). In all, 327 ranges have a likely-close shade and 112 brands have one worth trying.

Closest shade in each brand

The 40 closest of 112 brands. The other 72 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

Il Makiage

212-88090 90 · After Party Full Coverage Foundation

Likely close Swatch reads about the same · listed olive
Lancôme

310 Clair 30 C · Rénergie Lift Makeup Lightweight Liquid Foundation SPF 27

Likely close Swatch reads about the same
L'Oréal

470 - Radiant Honey · Infallible 32 Hour Lightweight Fresh Wear Longwear Foundation

Likely close Swatch reads about the same
Kosas

Light Medium Neutral 200 · Revealer Skin-Improving Foundation SPF 25

Likely close Swatch reads about the same · listed neutral-cool
Clé de Peau Beauté

O20 Light Medium Ocher · Radiant Cream Foundation SPF 25

Likely close Swatch reads about the same · listed neutral
Fenty Beauty

240 · Pro Filt'r Soft Matte Longwear Foundation

Likely close Swatch reads about the same
Givenchy

Y300 · Teint Couture Everwear 24H Foundation SPF 20

Likely close Swatch reads about the same · listed warm
Estée Lauder

6N2 Truffle · Double Wear Stay In Place Matte Powder Foundation

Likely close Swatch reads about the same · listed neutral
Clarins

110N · Skin Illusion Full Coverage Foundation

Likely close Swatch reads about the same · listed neutral
Ulta Beauty

Light To Medium Neutral · Youthful Glow Foundation Serum Drops

Likely close Swatch reads about the same · listed neutral
Wet n Wild

Golden Beige · PhotoFocus Liquid Foundation

Likely close Swatch reads about the same · listed warm
Natasha Denona

N9 - Medium Tan Neutral · Hy-Glam Serum Foundation

Likely close Swatch reads about the same · listed neutral
Max Factor

75 - Golden · Miracle Pure Skin-Improving Foundation

Likely close Swatch reads about the same · listed warm
Too Faced

Golden · Born This Way Foundation

Likely close Swatch reads about the same · listed warm
Exa

310 Brandy · High Fidelity Foundation

Likely close Swatch reads about the same · listed warm
Milani

Soft Chai · Screen Queen Foundation

Likely close Swatch reads about the same
Sephora Collection

17 · Clean Glowing Skin Foundation

Likely close Swatch reads about the same · listed warm
jane iredale

Fawn · PurePressed Base Mineral Foundation Refill

Likely close Swatch reads about the same · listed olive
Kevyn Aucoin

09 Medium EF · Foundation Balm

Likely close Swatch reads about the same
Lorac

07 · PRO Soft Focus Longwear Foundation

Likely close Swatch reads about the same · listed neutral
Origins

400 · Pretty in Bloom SPF 20 Flower-Infused Long-Wear Foundation

Likely close Swatch reads about the same · listed warm
Yves Saint Laurent

BD55 · Touche Eclat Le Teint Radiant Liquid Foundation

Likely close Swatch reads about the same · listed warm
Charlotte Tilbury

5 MEDIUM · Unreal Skin Sheer Glow Tint Hydrating Foundation Stick

Likely close Swatch reads about the same · listed neutral
Haus Labs

145 Light · Triclone Skin Tech Medium Coverage Foundation

Likely close Swatch reads about the same · listed warm
Make Up For Ever

Y405 · Ultra HD Invisible Cover Stick Foundation

Likely close Swatch reads about the same · listed neutral
Gucci

250O · Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation

Likely close Swatch reads about the same · listed olive
Sisley Paris

3N (3+) Apricot · Phyto-Teint Ultra Eclat

Likely close Swatch reads about the same · listed neutral
Cover FX

G50 · Pressed Mineral Foundation

Likely close Swatch reads about the same · listed warm
bareMinerals

10 Medium · Matte Loose Powder Mineral Foundation SPF 15

Likely close Swatch reads about the same · listed cool
MAC

N6 · Studio Fix Fluid SPF 15 24HR Matte Foundation + Oil Control

Likely close Swatch reads about the same · listed neutral
Armani Beauty

6.5 · Neo Nude Foundation

Likely close Swatch reads about the same · listed neutral
beautyblender

3.65 Neutral · Bounce Liquid Whip Long Wear Foundation

Likely close Swatch reads about the same · listed neutral
VDL

V05 Warm Deep Tan · Perfect Lasting Foundation

Likely close Swatch reads about the same · listed warm
Hourglass

Light Beige · Immaculate Liquid Powder Foundation

Likely close Swatch reads about the same · listed neutral
Tarte

Light-Medium Neutral · Amazonian Clay Full Coverage Airbrush Foundation

Likely close Swatch reads about the same · listed neutral
Catrice

033N · Skin Like Luminous Foundation

Likely close Swatch reads about the same · listed neutral
Smashbox

2.15 · Studio Skin 24 Hour Full Coverage Waterproof Foundation

Likely close Swatch reads about the same · listed cool
Revlon

220 Natural Beige · ColorStay Light Cover Liquid Foundation

Likely close Swatch reads about the same
e.l.f. Cosmetics

21 Light Neutral · Soft Glam Satin Foundation

Likely close Swatch reads about the same · listed neutral
KVD Vegan Beauty

033 Medium · True Portrait Medium Coverage Shake Foundation

Likely close Swatch reads about the same · listed warm

Closest shade in the other 72 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Lasting Finish 35 Hour Foundation

160: Vanilla – For Light skin with Neutral undertones (lighter)
200: Soft Beige – For Medium skin with Neutral undertones (deeper)

Colours come from Rimmel London's own website, checked October 2026. Test a shade on your jaw in daylight before you buy.