Foundation Shades

Tarte

35N medium neutral in other brands

Shape Tape Pressed Powder Foundation · Liquid and cream

Depth
Lighter than 73% of the shades in our data
Undertone
Listed as neutral on the brand's website
Swatch
Reads in between warm and cool #f0b384
Data
Tarte's own website, October 2026 (how we collect it)

The closest shade in another brand is Tarte 35H medium honey in Maneater Foundation Stick (likely close). In all, 241 ranges have a likely-close shade and 110 brands have one worth trying.

Closest shade in each brand

The 40 closest of 110 brands. The other 70 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. Tarte

    35H medium honey · Maneater Foundation Stick

    Likely close Swatch reads about the same · listed warm

  2. jane iredale

    Caramel · PurePressed Base Mineral Foundation Refill

    Likely close Swatch reads about the same · listed warm

  3. Morphe

    Hint of Toast · Morphe 2 Hint Hint Skin Tint

    Likely close Swatch reads about the same · listed warm

  4. L'Oréal

    W5, Medium · True Match Super-Blendable Foundation

    Likely close Swatch reads about the same

  5. MAC

    NC16 · Studio Fix Soft Matte Foundation Stick

    Likely close Swatch reads about the same · listed warm

  6. Yves Saint Laurent

    BD40 · Touche Eclat All-In-One Glow Foundation

    Likely close Swatch reads about the same · listed neutral-warm

  7. Clarins

    105.5W · Skin Illusion Natural Hydrating Foundation SPF 15

    Likely close Swatch reads about the same · listed warm

  8. J.Cat Beauty

    Natural · Aquasurance Compact Foundation

    Likely close Swatch reads about the same

  9. Max Factor

    35 - Pearl Beige · Miracle Pure Skin-Improving Foundation

    Likely close Swatch reads about the same

  10. KIKO Milano

    05 Warm Apricot · Skin Lover Refining Face Powder Foundation

    Likely close Swatch reads about the same · listed warm

  11. florence by mills

    F020 · Like a Light Skin Tint

    Likely close Swatch reads about the same · listed neutral

  12. Armani Beauty

    5.5 · Neo Nude Foundation

    Likely close Swatch reads about the same · listed warm

  13. Natasha Denona

    YP5 - Light Yellow Peach · Hy-Glam Serum Foundation

    Likely close Swatch reads about the same · listed warm

  14. Maybelline

    322 · Super Stay 24HR Glowy Skin Tint with Vitamin C

    Likely close Swatch reads about the same · listed neutral

  15. Pacifica

    27WM Warm Medium · Alight Clean Foundation

    Likely close Swatch reads about the same · listed warm

  16. Too Faced

    Almond · Born This Way Matte 24 Hour Foundation

    Likely close Swatch reads about the same · listed warm

  17. bareMinerals

    16 Golden Nude · Matte Foundation Broad Spectrum SPF 15

    Likely close Swatch reads about the same · listed warm

  18. Charlotte Tilbury

    7 COOL · Airbrush Flawless Foundation

    Likely close Swatch reads about the same · listed cool

  19. Dior

    020 Light Beige · Dreamskin Fresh & Perfect Cushion Broad Spectrum SPF 50

    Likely close Swatch reads about the same · listed neutral

  20. Sephora Collection

    24 N · Best Skin Ever Liquid Foundation

    Likely close Swatch reads about the same · listed neutral

  21. Rare Beauty

    270N · Liquid Touch Weightless Foundation

    Likely close Swatch reads about the same · listed neutral

  22. Smashbox

    2.3 · Studio Skin 24 Hour Oil-Free Hydra Foundation

    Likely close Swatch reads about the same · listed warm

  23. Gucci

    230W · Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation

    Likely close Swatch reads about the same · listed warm

  24. Smith & Cult

    250 Warm · Veiled Threat Weightless Micro-Blurring Foundation

    Likely close Swatch reads about the same · listed warm

  25. Bobbi Brown

    5 Honey · Skin Weightless Powder Foundation

    Likely close Swatch reads about the same · listed warm

  26. Fenty Beauty

    210 · Pro Filt'r Soft Matte Longwear Foundation

    Likely close Swatch reads about the same

  27. Lorac

    05 · PRO Soft Focus Longwear Foundation

    Likely close Swatch reads warmer · listed warm

  28. Clinique

    WN 22 Ecru · Beyond Perfecting Foundation + Concealer

    Likely close Swatch reads about the same · listed neutral-warm

  29. Essence

    30 · Skin Tint

    Likely close Swatch reads warmer

  30. Laura Mercier

    6 · Smooth Finish Foundation Powder

    Likely close Swatch reads about the same · listed warm

  31. Lancôme

    350 Bisque · Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation

    Likely close Swatch reads warmer

  32. Milani

    Warm Beige · Conceal + Perfect 2-in-1 Foundation + Concealer

    Likely close Swatch reads about the same · listed warm

  33. Il Makiage

    212-66050 50 · Woke Up Like This Flawless Base Foundation

    Likely close Swatch reads about the same · listed warm

  34. It Cosmetics

    Tan · Bye Bye Lines Sheer Liquid Foundation

    Likely close Swatch reads about the same

  35. KVD Vegan Beauty

    45 Light W · Lock-It Foundation

    Likely close Swatch reads about the same · listed warm

  36. e.l.f. Cosmetics

    Medium 310 C – medium with cool undertones · Camo Hydrating CC Cream

    Likely close Swatch reads about the same · listed cool

  37. Haus Labs

    120 Light · Triclone Skin Tech Medium Coverage Foundation

    Likely close Swatch reads about the same · listed warm

  38. NARS

    M2.5 Sahel · Natural Radiant Longwear Foundation

    Likely close Swatch reads about the same · listed warm

  39. Au Naturale

    Marino · Zero Gravity C2P Foundation

    Likely close Swatch reads deeper · listed neutral

  40. Ulta Beauty

    Medium Peach · Velvet Matte Longwear Foundation

    Likely close Swatch reads about the same · listed warm

Closest shade in the other 70 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Shape Tape Pressed Powder Foundation

Colours come from Tarte's own website, checked October 2026. Test a shade on your jaw in daylight before you buy.