Foundation Shades

Tarte

35H medium honey in other brands

Shape Tape Pressed Powder Foundation · Liquid and cream

Depth
Lighter than 72% of the shades in our data
Undertone
Listed as warm on the brand's website
Swatch
Reads in between warm and cool #f3af80
Data
Tarte's own website, October 2026 (how we collect it)

The closest shade in another brand is Max Factor W76 Warm Golden in Facefinity All Day Flawless 3 in 1 Foundation (likely close). In all, 177 ranges have a likely-close shade and 108 brands have one worth trying.

Closest shade in each brand

The 40 closest of 108 brands. The other 68 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. Max Factor

    W76 Warm Golden · Facefinity All Day Flawless 3 in 1 Foundation

    Likely close Swatch reads about the same · listed warm

  2. Dior

    020 Light Beige · Dreamskin Fresh & Perfect Cushion Broad Spectrum SPF 50

    Likely close Swatch reads about the same · listed neutral

  3. Armani Beauty

    5.5 · Neo Nude Foundation

    Likely close Swatch reads about the same · listed warm

  4. Clarins

    106N · Skin Illusion Natural Hydrating Foundation SPF 15

    Likely close Swatch reads about the same · listed neutral

  5. Natasha Denona

    P4 - Light Medium Peach · Hy-Glam Serum Foundation

    Likely close Swatch reads about the same · listed warm

  6. L'Oréal

    481 - Cool Sand · Infallible 32 Hour Lightweight Fresh Wear Longwear Foundation

    Likely close Swatch reads about the same · listed cool

  7. Tarte

    35H medium honey · Timeless Hydrating Foundation

    Likely close Swatch reads about the same · listed warm

  8. Smith & Cult

    260 Warm · Veiled Threat Weightless Micro-Blurring Foundation

    Likely close Swatch reads about the same · listed warm

  9. bareMinerals

    14 Silk · BAREPRO Performance Wear Liquid Foundation Broad Spectrum SPF 20

    Likely close Swatch reads about the same · listed neutral-warm

  10. Too Faced

    Vanilla · Born This Way Matte 24 Hour Foundation

    Likely close Swatch reads about the same · listed neutral

  11. Morphe

    Hint of Toast · Morphe 2 Hint Hint Skin Tint

    Likely close Swatch reads about the same · listed warm

  12. Lancôme

    355 Bisque · Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation

    Likely close Swatch reads about the same

  13. MAC

    NC18 · Studio Fix Soft Matte Foundation Stick

    Likely close Swatch reads about the same · listed neutral

  14. jane iredale

    M4 · Beyond Matte Liquid Foundation

    Likely close Swatch reads about the same · listed neutral

  15. J.Cat Beauty

    Light Beige · Aquasurance Compact Foundation

    Likely close Swatch reads about the same

  16. Yves Saint Laurent

    BD40 · Touche Eclat All-In-One Glow Foundation

    Likely close Swatch reads about the same · listed neutral-warm

  17. florence by mills

    F020 · Like a Light Skin Tint

    Likely close Swatch reads about the same · listed neutral

  18. Tom Ford

    7.7 Honey · Traceless Foundation Stick

    Likely close Swatch reads about the same

  19. It Cosmetics

    Tan · Celebration Foundation Illumination

    Likely close Swatch reads cooler

  20. NARS

    L3.75 Bruges · Light Reflecting Advanced Skincare Foundation

    Likely close Swatch reads about the same · listed warm

  21. KIKO Milano

    N4.5 Neutral · Instamoisture Glow Foundation

    Likely close Swatch reads about the same · listed neutral

  22. Kosas

    Light+ Cool 180 · Revealer Skin-Improving Foundation SPF 25

    Likely close Swatch reads about the same · listed cool

  23. Clinique

    WN 22 Ecru · Even Better Glow Light Reflecting Makeup Broad Spectrum SPF 15

    Likely close Swatch reads about the same · listed neutral-warm

  24. Charlotte Tilbury

    7 COOL · Airbrush Flawless Foundation

    Likely close Swatch reads about the same · listed cool

  25. Maybelline

    322 · Super Stay 24HR Glowy Skin Tint with Vitamin C

    Likely close Swatch reads about the same · listed neutral

  26. ZOEVA

    220W Glorious · Authentik Skin Natural Luminous Foundation

    Likely close Swatch reads deeper · listed warm

  27. Milani

    Deep Beige · Screen Queen Foundation

    Likely close Swatch reads about the same

  28. Fenty Beauty

    160 · Pro Filt'r Soft Matte Longwear Foundation

    Likely close Swatch reads about the same

  29. Bobbi Brown

    5 Honey · Skin Weightless Powder Foundation

    Likely close Swatch reads about the same · listed warm

  30. Smashbox

    3.0 · Studio Skin 24 Hour Oil-Free Hydra Foundation

    Likely close Swatch reads deeper · listed cool

  31. Make Up For Ever

    Y405Golden · Matte Velvet Skin Blurring Powder Foundation

    Likely close Swatch reads about the same · listed warm

  32. Sephora Collection

    30 P · Best Skin Ever Liquid Foundation

    Likely close Swatch reads deeper · listed cool

  33. Wet n Wild

    Shell Bisque · PhotoFocus Stick Foundation

    Likely close Swatch reads deeper

  34. Rare Beauty

    270N · Liquid Touch Weightless Foundation

    Likely close Swatch reads warmer · listed neutral

  35. Gucci

    230W · Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation

    Likely close Swatch reads about the same · listed warm

  36. Ulta Beauty

    Tan Neutral · Adjustable Coverage Foundation

    Likely close Swatch reads cooler · listed neutral

  37. Kevyn Aucoin

    06 ST · Stripped Nude Skin Tint

    Likely close Swatch reads about the same

  38. boscia

    Manhattan Beach · Skin Perfecting BB Cream Broad Spectrum SPF 30

    Likely close Swatch reads about the same · listed warm

  39. Sisley Paris

    1N Ivory · Phyto-Teint Nude

    Likely close Swatch reads lighter · listed neutral

  40. Winky Lux

    Medium Deep · Diamond Powder Foundation

    Likely close Swatch reads cooler

Closest shade in the other 68 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Shape Tape Pressed Powder Foundation

Colours come from Tarte's own website, checked October 2026. Test a shade on your jaw in daylight before you buy.