Tarte

29N light-medium neutral in other brands

Shape Tape Pressed Powder Foundation · Liquid and cream

Depth: Lighter than 78% of the shades in our data
Undertone: Listed as neutral on the brand's website
Swatch: Reads in between warm and cool #f3bb90
Data: Tarte's own website, October 2026 (how we collect it)

The closest shade in another brand is Maybelline 125 in Super Stay Lumi-Matte Foundation (likely close). In all, 257 ranges have a likely-close shade and 110 brands have one worth trying.

Closest shade in each brand

The 40 closest of 110 brands. The other 70 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

Maybelline

125 · Super Stay Lumi-Matte Foundation

Likely close Swatch reads about the same · listed neutral
Tarte

27S light medium sand · Shape Tape Cloud Coverage

Likely close Swatch reads about the same · listed warm
J.Cat Beauty

Buff · Aquasurance Compact Foundation

Likely close Swatch reads about the same
Fenty Beauty

210 · Pro Filt'r Soft Matte Longwear Foundation

Likely close Swatch reads about the same
KVD Vegan Beauty

45 Light W · Lock-It Foundation

Likely close Swatch reads about the same · listed warm
Too Faced

Almond · Born This Way Matte 24 Hour Foundation

Likely close Swatch reads about the same · listed warm
jane iredale

M2 · Beyond Matte Liquid Foundation

Likely close Swatch reads about the same · listed warm
KIKO Milano

N15 Neutral · Full Coverage 2-in-1 Foundation & Concealer

Likely close Swatch reads about the same · listed neutral
Max Factor

30 - Porcelain · Miracle Pure Skin-Improving Foundation

Likely close Swatch reads about the same
Il Makiage

212-66050 50 · Woke Up Like This Flawless Base Foundation

Likely close Swatch reads about the same · listed warm
Huda Beauty

350G · #FauxFilter Skin Finish Buildable Coverage Foundation Stick

Likely close Swatch reads about the same · listed warm
MAC

NC16 · Studio Fix Soft Matte Foundation Stick

Likely close Swatch reads about the same · listed warm
Ulta Beauty

Medium to Tan Warm · Adjustable Coverage Foundation

Likely close Swatch reads about the same · listed warm
Charlotte Tilbury

7 COOL · Airbrush Flawless Foundation

Likely close Swatch reads about the same · listed cool
Clarins

101W · Skin Illusion Natural Hydrating Foundation SPF 15

Likely close Swatch reads about the same · listed warm
Clinique

WN 04 Bone · Even Better Glow Light Reflecting Makeup Broad Spectrum SPF 15

Likely close Swatch reads about the same · listed neutral-warm
It Cosmetics

Light Medium · Bye Bye Foundation Powder

Likely close Swatch reads about the same · listed warm
Dose Of Colors

114 Light · Meet Your Hue Foundation

Likely close Swatch reads about the same · listed warm
Milani

Warm Beige · Conceal + Perfect 2-in-1 Foundation + Concealer

Likely close Swatch reads about the same · listed warm
Smashbox

0.2 · Studio Skin 24 Hour Full Coverage Waterproof Foundation

Likely close Swatch reads about the same · listed warm
florence by mills

F020 · Like a Light Skin Tint

Likely close Swatch reads about the same · listed neutral
Pacifica

27WM Warm Medium · Alight Clean Foundation

Likely close Swatch reads about the same · listed warm
Morphe

Hint of Almond · Morphe 2 Hint Hint Skin Tint

Likely close Swatch reads about the same · listed neutral
Revlon

180 Sand Beige · ColorStay Makeup For Combo/Oily Skin

Likely close Swatch reads about the same
e.l.f. Cosmetics

Fair 150 C – fair with cool undertones · Camo Hydrating CC Cream

Likely close Swatch reads about the same · listed cool
Lancôme

340 Versatile Nu III · Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation

Likely close Swatch reads about the same
Haus Labs

120 Light · Triclone Skin Tech Medium Coverage Foundation

Likely close Swatch reads about the same · listed warm
NARS

M1.5 Vallauris · Sheer Glow Foundation

Likely close Swatch reads about the same · listed cool
Natasha Denona

YP5 - Light Yellow Peach · Hy-Glam Serum Foundation

Likely close Swatch reads about the same · listed warm
Gucci

230W · Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation

Likely close Swatch reads about the same · listed warm
Rare Beauty

200C · Liquid Touch Weightless Foundation

Likely close Swatch reads about the same · listed cool
Makeup Revolution

F8 · Conceal & Define Full Coverage Foundation

Likely close Swatch reads about the same · listed warm
bareMinerals

5.5 Bamboo · Complexion Rescue Hydrating Foundation Stick Broad Spectrum SPF 25

Likely close Swatch reads about the same · listed warm
Laura Mercier

Cameo · Flawless Lumière Radiance-Perfecting Foundation

Likely close Swatch reads about the same · listed cool
Milk Makeup

Light Sand · Flex Foundation Stick

Likely close Swatch reads about the same · listed warm
Hourglass

Buff · Immaculate Liquid Powder Foundation

Likely close Swatch reads about the same · listed warm
Smith & Cult

190 Warm · Veiled Threat Weightless Micro-Blurring Foundation

Likely close Swatch reads about the same · listed warm
ZOEVA

150C Fabulous · Authentik Skin Natural Luminous Foundation

Likely close Swatch reads about the same · listed cool
Benefit Cosmetics

Shade 4 · Hello Happy Air Stick Foundation SPF 20

Likely close Swatch reads warmer · listed neutral
Catrice

002 Neutral Ivory · True Skin Hydrating Foundation

Likely close Swatch reads about the same · listed neutral

Closest shade in the other 70 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Shape Tape Pressed Powder Foundation

27S light-medium sand (lighter)
34S medium sand (deeper)

Colours come from Tarte's own website, checked October 2026. Test a shade on your jaw in daylight before you buy.