Foundation Shades

Tarte

light in other brands

BB Blur Tinted Moisturizer SPF 30 · Skin tint, BB and CC

Depth
Lighter than 74% of the shades in our data
Undertone
Listed as neutral on the brand's website
Swatch
Reads in between warm and cool #e5b897
Data
Tarte's own website, October 2026 (how we collect it)

The closest shade in another brand is Makeup Revolution F3.5 in Conceal & Define Full Coverage Foundation (likely close). In all, 333 ranges have a likely-close shade and 110 brands have one worth trying.

Closest shade in each brand

The 40 closest of 110 brands. The other 70 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. Makeup Revolution

    F3.5 · Conceal & Define Full Coverage Foundation

    Likely close Swatch reads about the same · listed neutral

  2. Rare Beauty

    180W · Liquid Touch Weightless Foundation

    Likely close Swatch reads about the same · listed warm

  3. Ulta Beauty

    Light Cool · Youthful Glow Foundation Serum Drops

    Likely close Swatch reads about the same · listed cool

  4. Givenchy

    Y205 · Teint Couture Everwear 24H Foundation SPF 20

    Likely close Swatch reads about the same · listed warm

  5. NARS

    M1.2 Patagonia · Natural Radiant Longwear Foundation

    Likely close Swatch reads about the same · listed neutral

  6. Fenty Beauty

    220 · Pro Filt'r Soft Matte Powder Foundation

    Likely close Swatch reads about the same · listed warm

  7. CoverGirl

    560 Medium · Clean Fresh Skin Milk Foundation

    Likely close Swatch reads about the same

  8. Lancôme

    100 Ivoire N · Teint Idole Ultra Wear 24H Long Wear Foundation

    Likely close Swatch reads about the same · listed neutral

  9. ZOEVA

    080W Brilliant · Authentik Skin Natural Luminous Foundation

    Likely close Swatch reads about the same · listed warm

  10. Morphe

    F1.110 Cool · Fluidity Full-Coverage Foundation

    Likely close Swatch reads about the same · listed cool

  11. NYX Professional Makeup

    Vanilla · Total Control Pro Drop Foundation

    Likely close Swatch reads about the same

  12. bareMinerals

    10 Cool Beige · BAREPRO Longwear Powder Foundation

    Likely close Swatch reads about the same · listed cool

  13. ILIA

    Catalina · True Skin Serum Foundation

    Likely close Swatch reads about the same · listed warm

  14. Estée Lauder

    1N0 Porcelain · Double Wear Stay-in-Place Makeup

    Likely close Swatch reads about the same · listed neutral

  15. Flower Beauty

    M1 Natural Beige · Light Illusion Liquid Foundation

    Likely close Swatch reads about the same

  16. Guerlain

    04C · L'Essentiel Natural Longwear Foundation SPF 20

    Likely close Swatch reads about the same · listed cool

  17. Tarte

    light · Skin Treat Poreless Tinted Moisturizer Broad Spectrum SPF 20

    Likely close Swatch reads about the same

  18. It Cosmetics

    Light Medium · Bye Bye Foundation Oil-Free Matte Full Coverage Moisturizer with SPF 50+

    Likely close Swatch reads about the same

  19. Cover FX

    1 G Medium · Custom Cover Drops

    Likely close Swatch reads about the same · listed warm

  20. UOMA Beauty

    T2N Fair Lady · Say What?! Foundation

    Likely close Swatch reads about the same · listed neutral

  21. Juice Beauty

    17 Medium Tan · PHYTO-PIGMENTS Flawless Serum Foundation

    Likely close Swatch reads about the same · listed neutral

  22. Rimmel London

    030 Light · Multi-Tasker Blur Booster Stick (Primer & Tint)

    Likely close Swatch reads about the same

  23. L'Oréal

    Soft Ivory/Classic Ivory · True Match Lumi Healthy Luminous Makeup

    Likely close Swatch reads about the same

  24. Max Factor

    W33 Crystal Beige · Facefinity All Day Flawless 3 in 1 Foundation

    Likely close Swatch reads about the same

  25. Almay

    200 Buff · Clear Complexion Make Myself Clear Makeup

    Likely close Swatch reads about the same

  26. Shiseido

    250 Sand · Synchro Skin Self-Refreshing Custom Finish Powder Foundation

    Likely close Swatch reads about the same · listed warm

  27. Wet n Wild

    Soft Ivory · PhotoFocus Liquid Foundation

    Likely close Swatch reads about the same

  28. Exa

    520 Joshua · High Fidelity Foundation

    Likely close Swatch reads about the same

  29. Clinique

    CN 28 Ivory · Even Better Clinical Serum Foundation Broad Spectrum SPF 25

    Likely close Swatch reads about the same

  30. Natasha Denona

    55Wr · Foundation X+

    Likely close Swatch reads about the same · listed neutral

  31. Maybelline

    Sun Beige · Super Stay Longwear Liquid Foundation 30Hr Wear

    Likely close Swatch reads about the same

  32. KIKO Milano

    5.5NR Neutral Rose · Love Fusion 24H Moisture Radiant Foundation

    Likely close Swatch reads about the same · listed neutral

  33. Essence

    120 · Foundation Stick

    Likely close Swatch reads about the same

  34. Gucci

    150C · Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation

    Likely close Swatch reads about the same · listed cool

  35. Beauty Bakerie

    341 Warm Neutral · InstaBake Aqua Glass Foundation

    Likely close Swatch reads about the same · listed neutral-warm

  36. Sisley Paris

    2W2 Desert · Phyto-Teint Ultra Eclat

    Likely close Swatch reads about the same · listed warm

  37. Milk Makeup

    Sand · Flex Foundation Stick

    Likely close Swatch reads about the same · listed olive

  38. MAC

    NW33 · Studio Fix Powder Plus Foundation

    Likely close Swatch reads warmer · listed neutral

  39. Bobbi Brown

    Beige · Skin Foundation Stick

    Likely close Swatch reads warmer · listed neutral

  40. Charlotte Tilbury

    6 COOL · Beautiful Skin Foundation

    Likely close Swatch reads about the same · listed cool

Closest shade in the other 70 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in BB Blur Tinted Moisturizer SPF 30

Colours come from Tarte's own website, checked October 2026. Test a shade on your jaw in daylight before you buy.