Rimmel London

350: Golden Honey – Warm undertones in other brands

Lasting Finish 35 Hour Foundation · Liquid and cream

Depth

Lighter than 35% of the shades in our data

Undertone

Listed as warm on the brand's website

Swatch

Reads in between warm and cool #c38b5d

Data

Rimmel London's own website, October 2026 (how we collect it)

The closest shade in another brand is bareMinerals 24 Latte in BAREPRO Longwear Powder Foundation (likely close). In all, 253 ranges have a likely-close shade and 111 brands have one worth trying.

Closest shade in each brand

The 40 closest of 111 brands. The other 71 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

1. bareMinerals

   24 Latte · BAREPRO Longwear Powder Foundation

   Likely close Swatch reads about the same · listed warm

2. Max Factor

   Caramel · Lasting Performance Foundation

   Likely close Swatch reads about the same

3. Clinique

   WN 76 Toasted Wheat · Beyond Perfecting Foundation + Concealer

   Likely close Swatch reads about the same · listed neutral-cool

4. Clé de Peau Beauté

   O50 Tan Ocher · Radiant Cream Foundation SPF 25

   Likely close Swatch reads about the same · listed neutral

5. Tarte

   42G tan golden · face tape foundation

   Likely close Swatch reads about the same · listed olive

6. BLK/OPL

   Rich Caramel · TRUE COLOR Mineral Matte Crème Powder Foundation SPF 15

   Likely close Swatch reads about the same

7. Make Up For Ever

   Y434 · Reboot Active Care Revitalizing Foundation

   Likely close Swatch reads about the same · listed neutral-warm

8. Charlotte Tilbury

   9 TAN · Unreal Skin Sheer Glow Tint Hydrating Foundation Stick

   Likely close Swatch reads about the same · listed neutral

9. Lorac

   16 · PRO Soft Focus Longwear Foundation

   Likely close Swatch reads about the same · listed warm

10. Dermablend

    65W Golden Bronze · Cover Creme Full Coverage Foundation

    Likely close Swatch reads about the same · listed warm

11. L'Oréal

    Neutral 230 · Lumi Le Glow Tint

    Likely close Swatch reads about the same · listed neutral

12. Rimmel London

    350 Golden Honey · Kind & Free Blur It Out Mattifying Skin Tint

    Likely close Swatch reads about the same · listed warm

13. PÜR

    DG1 Medium Dark · 4-in-1 Pressed Mineral Powder Foundation SPF 15

    Likely close Swatch reads about the same · listed neutral-warm

14. Sephora Collection

    38 P · Best Skin Ever Liquid Foundation

    Likely close Swatch reads about the same · listed cool

15. Milani

    Golden Tan · Conceal + Perfect 2-in-1 Foundation + Concealer

    Likely close Swatch reads about the same · listed warm

16. Gucci

    370O · Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation

    Likely close Swatch reads about the same · listed olive

17. KVD Vegan Beauty

    160 Tan · Lock-It Powder Foundation Refills

    Likely close Swatch reads about the same

18. Laura Mercier

    Praline · Flawless Lumière Radiance-Perfecting Foundation

    Likely close Swatch reads about the same · listed cool

19. KIKO Milano

    05 Cookie Crust · Matte Diaries Triple Wear Face Multitasker

    Likely close Swatch reads about the same

20. Estée Lauder

    5W1 Bronze · Double Wear Light Soft Matte Hydra Makeup

    Likely close Swatch reads about the same · listed warm

21. It Cosmetics

    Rich · Bye Bye Foundation Oil-Free Matte Full Coverage Moisturizer with SPF 50+

    Likely close Swatch reads about the same

22. Ulta Beauty

    Tan Neutral · Complexion Crush Foundation

    Likely close Swatch reads about the same · listed neutral

23. Wet n Wild

    Caramel · PhotoFocus Liquid Foundation

    Likely close Swatch reads about the same

24. Lancôme

    460 Suede W · Teint Idole Ultra Wear 24H Long Wear Foundation

    Likely close Swatch reads about the same · listed warm

25. Smashbox

    3.35 · Studio Skin 24 Hour Full Coverage Waterproof Foundation

    Likely close Swatch reads about the same · listed warm

26. Shiseido

    360 Citrine · Revitalessence Skin Glow Foundation SPF 30

    Likely close Swatch reads about the same

27. Fenty Beauty

    13 · Eaze Drop Lightweight Blurring Skin Tint

    Likely close Swatch reads about the same

28. Kosas

    Medium Tan Neutral 280 · Revealer Skin-Improving Foundation SPF 25

    Likely close Swatch reads about the same · listed neutral

29. MAC

    NC42 · Studio Fix Fluid SPF 15 24HR Matte Foundation + Oil Control

    Likely close Swatch reads about the same · listed warm

30. Too Faced

    Maple · Born This Way Foundation

    Likely close Swatch reads about the same · listed neutral

31. Essence

    201 · Foundation Stick

    Likely close Swatch reads about the same

32. surratt beauty

    10 Surreal Skin · Surreal Skin Foundation Wand

    Likely close Swatch reads about the same · listed warm

33. jane iredale

    Warm Brown · PurePressed Base Mineral Foundation Refill

    Likely close Swatch reads about the same · listed warm

34. Urban Decay

    8.75 · All Nighter Liquid Full Coverage Foundation

    Likely close Swatch reads about the same · listed warm

35. NARS

    Moorea · Soft Matte Complete Foundation

    Likely close Swatch reads about the same · listed olive

36. Beauty Bakerie

    323 Warm · InstaBake Aqua Glass Foundation

    Likely close Swatch reads about the same · listed warm

37. Morphe

    F3.10 Warm · Fluidity Full-Coverage Foundation

    Likely close Swatch reads about the same · listed warm

38. Cover FX

    G70 · Natural Finish Foundation

    Likely close Swatch reads about the same · listed warm

39. CoverGirl

    D-3 - Honey Beige · TruBlend Hydrating Foundation

    Likely close Swatch reads about the same

40. Clarins

    113C · Skin Illusion Full Coverage Foundation

    Likely close Swatch reads about the same · listed cool

Closest shade in the other 71 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

• Almay 500 Deep Like Me
• Amorepacific 208 Medium Yellow
• Anastasia Beverly Hills 320N
• Antonym Dark
• Armani Beauty 8.5
• Au Naturale Mallorca
• beautyblender 3.70 Warm/Olive
• Becca Cosmetics Amber
• Benefit Cosmetics Shade 8
• Bite Beauty T120
• Bobbi Brown Warm Almond
• boscia Newport
• Burt's Bees Classic Ivory
• Catrice 037W
• ColourPop 155W Dark
• COOLA Golden
• Dior 051 Praline
• Dose Of Colors 122 Medium Tan
• Dr. Dennis Gross Skincare Medium/Deep
• Dr. Jart+ Medium
• e.l.f. Cosmetics Medium 330 W - medium with warm undertones
• Elcie Cosmetics Vanilla
• Exa 270 Rebecca
• florence by mills MT120
• Flower Beauty M5 Caramel
• Givenchy P350
• Guerlain 055W
• Haus Labs 370 Medium
• Hourglass Warm Beige
• Huda Beauty 450G
• Hynt Beauty Honey Chestnut
• Il Makiage 212-66125 125
• ILIA Martinique
• J.Cat Beauty Golden Beige
• Josie Maran Medium Dark
• Jouer Cosmetics Maple
• Juice Beauty 15 Rosy Sand
• Juvia's Place 440 Savanna
• Kevyn Aucoin 13 Deep EF
• Koh Gen Do 301
• L.A. Girl Nude Beige
• La Mer 430 Chestnut
• Lawless Bronze
• Makeup Revolution F10.2
• Maybelline 332 Golden Caramel
• Milk Makeup Caramel
• Natasha Denona 86Y
• No7 11 Warm Sand
• Nudestix 7 Nude
• NYX Professional Makeup Camel
• Ofra Cosmetics 7.2
• Origins 530
• Pacifica 18WT Warm Tan
• Pat McGrath Labs 17 Medium
• Perricone MD Nude
• Physicians Formula Light to Medium
• Pretty Vulgar Shameless Skin
• Rare Beauty 340C
• Revlon 330 Natural Tan
• rms beauty 55
• Sisley Paris 5W (5+) Toffee
• Smith & Cult 370 Neutral
• The Ordinary 3.1 Y
• Tom Ford 10.7 Amber
• UOMA Beauty T1N Bronze Venus
• VDL V07 Cool Undertone
• W3LL People Dark Golden
• Wander Beauty Golden Tan
• Winky Lux Deep
• Yves Saint Laurent BD70
• ZOEVA 280N Honour

Filter every range in the shade finder

Next to it in Lasting Finish 35 Hour Foundation

• 303: Honey – For Medium skin with Neutral undertones (lighter)
• 400: Natural Beige – For Tan skin with Cool undertones (deeper)

Colours come from Rimmel London's own website, checked October 2026. Test a shade on your jaw in daylight before you buy.