Foundation Shades

Ulta Beauty

Tan Neutral in other brands

Complexion Crush Foundation · Liquid and cream

Depth
Lighter than 33% of the shades in our data
Undertone
Listed as neutral on the brand's website
Swatch
Reads in between warm and cool #c18757
Data
Ulta Beauty's own website, October 2026 (how we collect it)

The closest shade in another brand is Charlotte Tilbury 9 TAN in Unreal Skin Sheer Glow Tint Hydrating Foundation Stick (likely close). In all, 239 ranges have a likely-close shade and 110 brands have one worth trying.

Closest shade in each brand

The 40 closest of 110 brands. The other 70 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. Charlotte Tilbury

    9 TAN · Unreal Skin Sheer Glow Tint Hydrating Foundation Stick

    Likely close Swatch reads about the same · listed neutral

  2. PÜR

    DG1 Medium Dark · 4-in-1 Pressed Mineral Powder Foundation SPF 15

    Likely close Swatch reads about the same · listed neutral-warm

  3. KVD Vegan Beauty

    160 Tan · Lock-It Powder Foundation Refills

    Likely close Swatch reads about the same

  4. bareMinerals

    25 Cinnamon · BAREPRO Longwear Powder Foundation

    Likely close Swatch reads about the same · listed neutral-warm

  5. Fenty Beauty

    345 · Pro Filt'r Soft Matte Powder Foundation

    Likely close Swatch reads about the same · listed olive

  6. It Cosmetics

    Rich · Bye Bye Foundation Powder

    Likely close Swatch reads about the same · listed neutral

  7. Max Factor

    09 TAN · Miracle Second Skin Foundation

    Likely close Swatch reads about the same

  8. Milani

    Warm Tawny · Screen Queen Foundation

    Likely close Swatch reads about the same · listed warm

  9. Shiseido

    360 Citrine · Revitalessence Skin Glow Foundation SPF 30

    Likely close Swatch reads about the same

  10. CoverGirl

    D-3 - Honey Beige · TruBlend Hydrating Foundation

    Likely close Swatch reads about the same

  11. KIKO Milano

    05 Cookie Crust · Matte Diaries Triple Wear Face Multitasker

    Likely close Swatch reads about the same

  12. Gucci

    410W · Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation

    Likely close Swatch reads about the same · listed warm

  13. L.A. Girl

    Nude Beige · Pro Coverage Liquid Foundation

    Likely close Swatch reads about the same

  14. Maybelline

    332 · Lifter Plump & Glow Foundation

    Likely close Swatch reads about the same

  15. Rimmel London

    350: Golden Honey – Warm undertones · Lasting Finish 35 Hour Foundation

    Likely close Swatch reads about the same · listed warm

  16. BLK/OPL

    Rich Caramel · TRUE COLOR Mineral Matte Crème Powder Foundation SPF 15

    Likely close Swatch reads about the same

  17. Tarte

    medium-tan · Sugar Rush Skin Treat Poreless Foundation Stick

    Likely close Swatch reads about the same

  18. Essence

    110 Medium Beige · I Love Flawless Skin Foundation

    Likely close Swatch reads about the same

  19. Lorac

    18 · PRO Soft Focus Longwear Foundation

    Likely close Swatch reads about the same · listed neutral

  20. NARS

    MD3.3 Caracas · Natural Radiant Longwear Foundation

    Likely close Swatch reads about the same · listed warm

  21. Kosas

    Medium Tan Neutral 280 · Revealer Skin-Improving Foundation SPF 25

    Likely close Swatch reads about the same · listed neutral

  22. Sephora Collection

    45 P · Best Skin Ever Liquid Foundation

    Likely close Swatch reads about the same · listed cool

  23. Clarins

    113C · Skin Illusion Full Coverage Foundation

    Likely close Swatch reads about the same · listed cool

  24. Clinique

    WN 76 Toasted Wheat · Beyond Perfecting Foundation + Concealer

    Likely close Swatch reads about the same · listed neutral-cool

  25. Clé de Peau Beauté

    O50 Tan Ocher · Radiant Cream Foundation SPF 25

    Likely close Swatch reads about the same · listed neutral

  26. Estée Lauder

    5W1 Bronze · Double Wear Light Soft Matte Hydra Makeup

    Likely close Swatch reads about the same · listed warm

  27. e.l.f. Cosmetics

    43 Tan Cool · Soft Glam Satin Foundation

    Likely close Swatch reads about the same · listed cool

  28. Becca Cosmetics

    4W1 Hazel · Ultimate Coverage 24 Hour Foundation

    Likely close Swatch reads about the same · listed warm

  29. Laura Mercier

    Amber · Flawless Lumière Radiance-Perfecting Foundation

    Likely close Swatch reads about the same · listed warm

  30. Dermablend

    65W Golden Bronze · Cover Creme Full Coverage Foundation

    Likely close Swatch reads about the same · listed warm

  31. Pat McGrath Labs

    19 Medium · Sublime Perfection Foundation

    Likely close Swatch reads about the same · listed warm

  32. Make Up For Ever

    Y434 · Reboot Active Care Revitalizing Foundation

    Likely close Swatch reads about the same · listed neutral-warm

  33. Urban Decay

    60 · Hydromaniac Glowy Tinted Hydrator Foundation

    Likely close Swatch reads about the same · listed warm

  34. MAC

    NC45 · Studio Fix Fluid SPF 15 24HR Matte Foundation + Oil Control

    Likely close Swatch reads about the same · listed warm

  35. Rare Beauty

    400W · Liquid Touch Weightless Foundation

    Likely close Swatch reads about the same · listed neutral-warm

  36. Smashbox

    3.35 · Studio Skin 24 Hour Full Coverage Waterproof Foundation

    Likely close Swatch reads about the same · listed warm

  37. Dose Of Colors

    124 Medium Tan · Meet Your Hue Foundation

    Likely close Swatch reads about the same · listed warm

  38. L'Oréal

    Neutral 230 · Lumi Le Glow Tint

    Likely close Swatch reads about the same · listed neutral

  39. Lancôme

    470 Suede C · Teint Idole Ultra Wear 24H Long Wear Foundation

    Likely close Swatch reads about the same · listed cool

  40. jane iredale

    Warm Brown · PurePressed Base Mineral Foundation Refill

    Likely close Swatch reads about the same · listed warm

Closest shade in the other 70 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Complexion Crush Foundation

Colours come from Ulta Beauty's own website, checked October 2026. Test a shade on your jaw in daylight before you buy.