Rimmel London

400: Natural Beige – For Tan skin with Cool undertones in other brands

Lasting Finish 35 Hour Foundation · Liquid and cream

Depth

Lighter than 30% of the shades in our data

Undertone

Listed as cool on the brand's website

Swatch

Reads in between warm and cool #b38161

Data

Rimmel London's own website, October 2026 (how we collect it)

The closest shade in another brand is Haus Labs 330 Medium in Triclone Skin Tech Medium Coverage Foundation (likely close). In all, 207 ranges have a likely-close shade and 110 brands have one worth trying.

Closest shade in each brand

The 40 closest of 110 brands. The other 70 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

1. Haus Labs

   330 Medium · Triclone Skin Tech Medium Coverage Foundation

   Likely close Swatch reads about the same · listed olive

2. Essence

   180 · Silky Blur Hydrating Longwear Foundation

   Likely close Swatch reads about the same

3. CoverGirl

   163 - Golden Honey · Clean Invisible Foundation

   Likely close Swatch reads about the same · listed warm

4. Tarte

   46S · SEA Water Foundation Broad Spectrum SPF 15

   Likely close Swatch reads about the same

5. Laura Mercier

   5N1 · Tinted Moisturizer Natural Skin Perfector Broad Spectrum SPF 30

   Likely close Swatch reads about the same · listed neutral

6. Sephora Collection

   27 · Clean Glowing Skin Foundation

   Likely close Swatch reads about the same · listed warm

7. Cover FX

   N85 · Pressed Mineral Foundation

   Likely close Swatch reads about the same · listed neutral

8. Clé de Peau Beauté

   B50 Tan Beige · Radiant Fluid Foundation Matte SPF 20

   Likely close Swatch reads about the same · listed cool

9. e.l.f. Cosmetics

   31 Medium Neutral · Soft Glam Satin Foundation

   Likely close Swatch reads about the same · listed neutral

10. Catrice

    044W · Invisible Cover Cushion Foundation

    Likely close Swatch reads about the same · listed warm

11. Hourglass

    No. 5 Warm Beige · Veil Fluid Makeup

    Likely close Swatch reads about the same · listed warm

12. W3LL People

    Rich Mocha · Narcissist Foundation Stick

    Likely close Swatch reads about the same

13. Rimmel London

    Natural Beige 400N - Neutral · Match Perfection Foundation

    Likely close Swatch reads about the same · listed neutral

14. NARS

    Cuzco · Pure Radiant Tinted Moisturizer Broad Spectrum SPF 30

    Likely close Swatch reads about the same · listed warm

15. KIKO Milano

    8NG Neutral Gold · Love Fusion 24H Moisture Radiant Foundation

    Likely close Swatch reads about the same · listed neutral-warm

16. Yves Saint Laurent

    BD70 · Touche Eclat Le Teint Radiant Liquid Foundation

    Likely close Swatch reads about the same · listed neutral-warm

17. Shiseido

    510 · Synchro Skin Self-Refreshing Foundation SPF 30

    Likely close Swatch reads about the same · listed warm

18. Too Faced

    Maple · Born This Way Pressed Powder Foundation

    Likely close Swatch reads about the same · listed neutral

19. Almay

    600 Make Mine Dark · Smart Shade Skintone Matching Makeup

    Likely close Swatch reads about the same

20. Anastasia Beverly Hills

    335W · Luminous Foundation

    Likely close Swatch reads about the same · listed warm

21. Make Up For Ever

    Y445 · Ultra HD Invisible Cover Stick Foundation

    Likely close Swatch reads about the same · listed neutral

22. Physicians Formula

    Tan · Silk Foundation Elixir

    Likely close Swatch reads about the same

23. Bobbi Brown

    Neutral Honey · Skin Foundation Stick

    Likely close Swatch reads about the same · listed neutral

24. Milk Makeup

    Maple · Flex Foundation Stick

    Likely close Swatch reads about the same · listed warm

25. BLK/OPL

    Kalahari Sand · Pore Perfecting Liquid Foundation

    Likely close Swatch reads about the same · listed warm

26. jane iredale

    Bittersweet · PurePressed Base Mineral Foundation Refill

    Likely close Swatch reads about the same · listed warm

27. Charlotte Tilbury

    11 · Magic Foundation

    Likely close Swatch reads about the same · listed warm

28. No7

    25 Dune · Stay Perfect Foundation

    Likely close Swatch reads warmer

29. bareMinerals

    23 Walnut · BAREPRO Longwear Powder Foundation

    Likely close Swatch reads about the same · listed neutral-warm

30. NYX Professional Makeup

    Neutral Tan · Born To Glow Naturally Radiant Foundation

    Likely close Swatch reads about the same · listed neutral

31. The Ordinary

    3.1 R · Coverage Foundation

    Likely close Swatch reads about the same · listed cool

32. Ulta Beauty

    Tan Dark Neutral · Adjustable Coverage Powder Foundation

    Likely close Swatch reads about the same · listed neutral

33. Kosas

    Medium Deep Neutral 320 · Revealer Skin-Improving Foundation SPF 25

    Likely close Swatch reads about the same · listed neutral

34. Beauty Bakerie

    321 Warm · InstaBake Aqua Glass Foundation

    Likely close Swatch reads about the same · listed warm

35. L'Oréal

    318 Cool · Infallible Skin Ink 2-in-1 Foundation Concealer

    Likely close Swatch reads about the same · listed cool

36. Givenchy

    P395 · Teint Couture Everwear 24H Foundation SPF 20

    Likely close Swatch reads about the same · listed cool

37. ColourPop

    157W Dark · Pretty Fresh Foundation

    Likely close Swatch reads about the same · listed warm

38. MAC

    NW35 · Studio Fix Fluid SPF 15 24HR Matte Foundation + Oil Control

    Likely close Swatch reads about the same · listed neutral

39. PÜR

    DN2 Walnut · 4-In-1 Love Your Selfie Longwear Foundation & Concealer

    Likely close Swatch reads about the same · listed neutral

40. Dermablend

    45W · Flawless Creator Liquid Foundation Drops

    Likely close Swatch reads about the same · listed warm

Closest shade in the other 70 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

• Amorepacific 208 Medium Yellow
• Antonym Dark
• Armani Beauty 9
• Au Naturale Mallorca
• beautyblender 4.00 Neutral/Olive
• Becca Cosmetics 4N1 Tan
• Benefit Cosmetics Shade 9
• Bite Beauty T125
• boscia Newport
• Burt's Bees Rich Caramel
• Clarins M5C
• Clinique WN 115.5 Mocha
• COOLA Medium/Dark
• Dior 6 Warm
• Dose Of Colors 125 Medium Tan
• Dr. Jart+ Medium
• Elcie Cosmetics Sand
• Estée Lauder 5N1 Rich Ginger
• Exa 240 Reilly
• Fenty Beauty 340
• florence by mills T140
• Flower Beauty M5 Caramel
• Gucci 420N
• Guerlain 06C
• Huda Beauty 500G
• Hynt Beauty Rich Chestnut
• Il Makiage 212-88160 160
• ILIA Macquarie
• It Cosmetics Rich Honey
• J.Cat Beauty Honey
• Josie Maran RG75 Reverent
• Jouer Cosmetics Chai
• Juice Beauty 23 Medium Tawny
• Juvia's Place 440 Savanna
• Kevyn Aucoin 13 Deep EF
• Koh Gen Do 302
• KVD Vegan Beauty 063 Tan
• L.A. Girl Natural
• La Mer 430 Chestnut
• Lancôme 470 Suede C
• Lawless Bronze
• Lorac 17
• Makeup Revolution F9.2
• Max Factor 85 - Caramel
• Maybelline Warm Honey
• Milani Natural Tan
• Morphe F2.110 Neutral
• Natasha Denona 87W
• Nudestix 7 Nude
• Ofra Cosmetics 4.75
• Origins 630
• Pacifica 18WT Warm Tan
• Pat McGrath Labs 20 Medium
• Perricone MD Tan
• Pretty Vulgar Deep Truth
• Rare Beauty 410N
• Revlon 410 Cappuccino
• rms beauty 66
• Sisley Paris 6C (6) Amber
• Smashbox 4.15
• Smith & Cult 380 Warm
• surratt beauty 8 Surreal Skin
• Tom Ford 10.7 Amber
• UOMA Beauty T3N Bronze Venus
• Urban Decay 80WR
• VDL V08 Cool Undertone
• Wander Beauty Golden Rich
• Wet n Wild Amber Beige
• Winky Lux Deep
• ZOEVA 300N Joy

Filter every range in the shade finder

Next to it in Lasting Finish 35 Hour Foundation

• 350: Golden Honey – Warm undertones (lighter)
• 403: Golden Caramel – Warm undertones (deeper)

Colours come from Rimmel London's own website, checked October 2026. Test a shade on your jaw in daylight before you buy.