Rimmel London

Natural Beige 400N - Neutral in other brands

Match Perfection Foundation · Liquid and cream

Depth: Lighter than 29% of the shades in our data
Undertone: Listed as neutral on the brand's website
Swatch: Reads in between warm and cool #ad7f5f
Data: Rimmel London's own website, October 2026 (how we collect it)

The closest shade in another brand is NARS Cuzco in Pure Radiant Tinted Moisturizer Broad Spectrum SPF 30 (likely close). In all, 183 ranges have a likely-close shade and 108 brands have one worth trying.

Closest shade in each brand

The 40 closest of 108 brands. The other 68 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

NARS

Cuzco · Pure Radiant Tinted Moisturizer Broad Spectrum SPF 30

Likely close Swatch reads about the same · listed warm
Sephora Collection

40 Honey Bronze · 10 Hour Wear Perfection Foundation

Likely close Swatch reads about the same · listed warm
Tarte

40N · Maracuja Hydrating Tinted Moisturizer

Likely close Swatch reads about the same · listed neutral
Il Makiage

212-88160 160 · After Party Full Coverage Foundation

Likely close Swatch reads about the same · listed neutral
Shiseido

510 · Synchro Skin Self-Refreshing Foundation SPF 30

Likely close Swatch reads about the same · listed warm
Essence

180 · Silky Blur Hydrating Longwear Foundation

Likely close Swatch reads about the same
CoverGirl

163 - Golden Honey · Clean Invisible Foundation

Likely close Swatch reads about the same · listed warm
Catrice

044W · Invisible Cover Cushion Foundation

Likely close Swatch reads about the same · listed warm
Fenty Beauty

340 · Pro Filt'r Hydrating Longwear Foundation

Likely close Swatch reads about the same · listed cool
No7

25 Dune · Stay Perfect Foundation

Likely close Swatch reads about the same
Haus Labs

330 Medium · Triclone Skin Tech Medium Coverage Foundation

Likely close Swatch reads about the same · listed olive
Too Faced

Maple · Born This Way Pressed Powder Foundation

Likely close Swatch reads about the same · listed neutral
Estée Lauder

6N2 Mocha · Futurist Hydra Rescue Moisturizing Makeup SPF 45

Likely close Swatch reads about the same · listed neutral
PÜR

DN2 Walnut · 4-In-1 Love Your Selfie Longwear Foundation & Concealer

Likely close Swatch reads about the same · listed neutral
Laura Mercier

6N1 · Tinted Moisturizer Natural Skin Perfector Broad Spectrum SPF 30

Likely close Swatch reads about the same · listed neutral
e.l.f. Cosmetics

31 Medium Neutral · Soft Glam Satin Foundation

Likely close Swatch reads about the same · listed neutral
Rimmel London

400: Natural Beige – For Tan skin with Cool undertones · Lasting Finish 35 Hour Foundation

Likely close Swatch reads about the same · listed cool
Givenchy

P395 · Teint Couture Everwear 24H Foundation SPF 20

Likely close Swatch reads about the same · listed cool
Hourglass

Golden Amber · Immaculate Liquid Powder Foundation

Likely close Swatch reads about the same · listed warm
Cover FX

1 N Deep · Custom Cover Drops

Likely close Swatch reads about the same · listed neutral
Yves Saint Laurent

BD70 · Touche Eclat Le Teint Radiant Liquid Foundation

Likely close Swatch reads about the same · listed neutral-warm
Physicians Formula

Tan · Silk Foundation Elixir

Likely close Swatch reads about the same
Make Up For Ever

Y505 · Reboot Active Care Revitalizing Foundation

Likely close Swatch reads about the same · listed cool
Anastasia Beverly Hills

335W · Luminous Foundation

Likely close Swatch reads about the same · listed warm
Kevyn Aucoin

13 Deep EF · The Etherealist Foundation

Likely close Swatch reads about the same · listed warm
Clé de Peau Beauté

B50 Tan Beige · Radiant Fluid Foundation Matte SPF 20

Likely close Swatch reads about the same · listed cool
Huda Beauty

500G · #FauxFilter Skin Finish Buildable Coverage Foundation Stick

Likely close Swatch reads about the same · listed warm
bareMinerals

26 Warm Dark · Matte Loose Powder Mineral Foundation SPF 15

Likely close Swatch reads about the same · listed warm
ColourPop

157W Dark · Pretty Fresh Foundation

Likely close Swatch reads about the same · listed warm
Tom Ford

10.0 Chestnut · Traceless Soft Matte Foundation

Likely close Swatch reads about the same · listed warm
surratt beauty

8 Surreal Skin · Surreal Skin Foundation Wand

Likely close Swatch reads about the same · listed warm
Ulta Beauty

Tan Dark Neutral · Adjustable Coverage Powder Foundation

Likely close Swatch reads cooler · listed neutral
It Cosmetics

Rich Honey · CC+ Cream Oil-Free Matte with SPF 40

Likely close Swatch reads about the same · listed warm
BLK/OPL

Kalahari Sand · Pore Perfecting Liquid Foundation

Likely close Swatch reads about the same · listed warm
W3LL People

Rich Mocha · Narcissist Foundation Stick

Likely close Swatch reads about the same
boscia

Newport · Skin Perfecting BB Cream Broad Spectrum SPF 30

Likely close Swatch reads cooler · listed cool
Bobbi Brown

Neutral Honey · Skin Foundation Stick

Likely close Swatch reads cooler · listed neutral
KVD Vegan Beauty

063 Tan · True Portrait Medium Coverage Shake Foundation

Likely close Swatch reads about the same · listed warm
Burt's Bees

Rich Caramel · Goodness Glows Liquid Foundation

Likely close Swatch reads warmer · listed cool
beautyblender

4.00 Neutral/Olive · Bounce Liquid Whip Long Wear Foundation

Likely close Swatch reads about the same · listed olive

Closest shade in the other 68 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Match Perfection Foundation

Honey 303C - Cool (lighter)
Golden Caramel 403W - Warm (deeper)

Colours come from Rimmel London's own website, checked October 2026. Test a shade on your jaw in daylight before you buy.