Foundation Shades

It Cosmetics

Rich Honey in other brands

CC+ Cream Oil-Free Matte with SPF 40 · Skin tint, BB and CC

Depth
Lighter than 25% of the shades in our data
Undertone
Listed as warm from its retail listing
Swatch
Reads in between warm and cool #a67b60
Data
Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Sephora Collection 44 Praline in 10 Hour Wear Perfection Foundation (likely close). In all, 110 ranges have a likely-close shade and 99 brands have one worth trying.

Closest shade in each brand

The 40 closest of 99 brands. The other 59 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. Sephora Collection

    44 Praline · 10 Hour Wear Perfection Foundation

    Likely close Swatch reads about the same · listed warm

  2. bareMinerals

    26 Warm Dark · Matte Loose Powder Mineral Foundation SPF 15

    Likely close Swatch reads about the same · listed warm

  3. Jouer Cosmetics

    Pecan · Essential High Coverage Crème Foundation

    Likely close Swatch reads about the same · listed neutral-warm

  4. NARS

    Trinidad · All Day Luminous Weightless Foundation

    Likely close Swatch reads about the same · listed neutral

  5. Huda Beauty

    520G · #FauxFilter Skin Finish Buildable Coverage Foundation Stick

    Likely close Swatch reads about the same · listed warm

  6. Make Up For Ever

    Y425 · Ultra HD Invisible Cover Foundation

    Likely close Swatch reads about the same · listed warm

  7. Juice Beauty

    23 Medium Tawny · PHYTO-PIGMENTS Flawless Serum Foundation

    Likely close Swatch reads about the same · listed warm

  8. Cover FX

    1 N Deep · Custom Cover Drops

    Likely close Swatch reads about the same · listed neutral

  9. Laura Mercier

    6N1 · Tinted Moisturizer Natural Skin Perfector Broad Spectrum SPF 30

    Likely close Swatch reads about the same · listed neutral

  10. Hourglass

    Sable · Immaculate Liquid Powder Foundation

    Likely close Swatch reads about the same · listed neutral

  11. Guerlain

    06W · Lingerie De Peau Natural Perfection Foundation SPF 20

    Likely close Swatch reads about the same · listed warm

  12. Wander Beauty

    Golden Rich · Wanderlust Powder Foundation

    Likely close Swatch reads about the same · listed warm

  13. Dermablend

    50W · Flawless Creator Liquid Foundation Drops

    Likely close Swatch reads about the same · listed warm

  14. Too Faced

    Chai · Born This Way Pressed Powder Foundation

    Likely close Swatch reads about the same · listed warm

  15. Tom Ford

    10.0 Chestnut · Traceless Soft Matte Foundation

    Likely close Swatch reads about the same · listed warm

  16. Il Makiage

    212-66160 160 · Woke Up Like This Flawless Base Foundation

    Likely close Swatch reads about the same · listed neutral

  17. Yves Saint Laurent

    BD85 · All Hours Longwear Natural Matte Foundation

    Likely close Swatch reads about the same · listed neutral-warm

  18. boscia

    Newport · Skin Perfecting BB Cream Broad Spectrum SPF 30

    Likely close Swatch reads about the same · listed cool

  19. Givenchy

    W370 · Teint Couture City Balm Radiant Perfecting Skin Tint SPF 25

    Likely close Swatch reads cooler · listed warm

  20. Kevyn Aucoin

    15 Deep EF · Foundation Balm

    Likely close Swatch reads about the same

  21. PÜR

    DN2 Walnut · 4-In-1 Love Your Selfie Longwear Foundation & Concealer

    Likely close Swatch reads about the same · listed neutral

  22. ColourPop

    173N Dark · Pretty Fresh Foundation

    Likely close Swatch reads cooler · listed neutral

  23. CoverGirl

    T30 Warm Honey · TruBlend Matte Made Liquid Foundation

    Likely close Swatch reads about the same · listed warm

  24. Armani Beauty

    13 · Power Fabric Longwear High Cover Foundation SPF 25

    Likely close Swatch reads about the same · listed cool

  25. BLK/OPL

    Heavenly Honey · Pore Perfecting Liquid Foundation

    Likely close Swatch reads about the same · listed cool

  26. Milk Makeup

    Golden Deep · Blur Liquid Matte Foundation

    Likely close Swatch reads about the same · listed warm

  27. Estée Lauder

    6N2 Mocha · Futurist Hydra Rescue Moisturizing Makeup SPF 45

    Likely close Swatch reads warmer · listed neutral

  28. MAC

    NW33 · Studio Fix Fluid SPF 15 24HR Matte Foundation + Oil Control

    Likely close Swatch reads about the same · listed cool

  29. Tarte

    46S · SEA Water Foundation Broad Spectrum SPF 15

    Likely close Swatch reads about the same

  30. e.l.f. Cosmetics

    31 Medium Neutral · Soft Glam Satin Foundation

    Likely close Swatch reads about the same · listed neutral

  31. Fenty Beauty

    340 · Pro Filt'r Hydrating Longwear Foundation

    Likely close Swatch reads about the same · listed cool

  32. Charlotte Tilbury

    11 · Magic Foundation

    Likely close Swatch reads about the same · listed warm

  33. Bobbi Brown

    Neutral Honey · Skin Foundation Stick

    Likely close Swatch reads about the same · listed neutral

  34. Elcie Cosmetics

    Sand · Micro Silque Foundation

    Likely close Swatch reads warmer · listed neutral

  35. Burt's Bees

    Medium Sand · Goodness Glows Liquid Foundation

    Likely close Swatch reads warmer · listed neutral

  36. Clinique

    Silk Almond · Superbalanced Silk Makeup Broad Spectrum 15

    Likely close Swatch reads about the same

  37. Shiseido

    510 · Synchro Skin Self-Refreshing Foundation SPF 30

    Likely close Swatch reads about the same · listed warm

  38. Becca Cosmetics

    4N1 Tan · Ultimate Coverage 24 Hour Foundation

    Likely close Swatch reads about the same · listed neutral-warm

  39. Josie Maran

    RG75 Reverent · Vibrancy Argan Oil Foundation Fluid

    Likely close Swatch reads cooler · listed neutral

  40. Natasha Denona

    94 NDeep · Foundation X+

    Likely close Swatch reads lighter · listed neutral

Closest shade in the other 59 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in CC+ Cream Oil-Free Matte with SPF 40

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.