Morphe

F3.70 Neutral in other brands

Fluidity Full-Coverage Foundation · Liquid and cream

Depth: Lighter than 23% of the shades in our data
Undertone: Listed as neutral from its name
Swatch: Reads warmer than most shades this deep #a3784f
Data: Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Urban Decay 50WO in Stay Naked Weightless Liquid Foundation (likely close). In all, 101 ranges have a likely-close shade and 100 brands have one worth trying.

Closest shade in each brand

The 40 closest of 100 brands. The other 60 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

Urban Decay

50WO · Stay Naked Weightless Liquid Foundation

Likely close Swatch reads about the same · listed warm
Catrice

060 Latte Macchiato Beige · HD Liquid Coverage Foundation

Likely close Swatch reads about the same
Fenty Beauty

445 · Pro Filt'r Hydrating Longwear Foundation

Likely close Swatch reads about the same · listed olive
Huda Beauty

450G Chocolate Mousse · #FauxFilter Full Coverage Matte Foundation

Likely close Swatch reads about the same · listed neutral-warm
Sephora Collection

35 Tan Bronze · 10 Hour Wear Perfection Foundation

Likely close Swatch reads about the same · listed warm
Make Up For Ever

R510 · Matte Velvet Skin Full Coverage Foundation

Likely close Swatch reads about the same · listed neutral
Smashbox

4.05 · Studio Skin 24 Hour Full Coverage Waterproof Foundation

Likely close Swatch reads about the same · listed warm
Ofra Cosmetics

7.5 · Absolute Cover Foundation

Likely close Swatch reads about the same · listed warm
Pat McGrath Labs

21 Medium · Sublime Perfection Foundation

Likely close Swatch reads about the same · listed olive
Il Makiage

212-66145 145 · Woke Up Like This Flawless Base Foundation

Likely close Swatch reads about the same · listed neutral
Elcie Cosmetics

Sand · Micro Silque Foundation

Likely close Swatch reads about the same · listed neutral
CoverGirl

1 Tan Golden · Full Spectrum Matte Ambition All Day Foundation

Likely close Swatch reads about the same · listed warm
Physicians Formula

Medium · NF Sheer Line Of Defense Foundation SPF 30

Likely close Swatch reads cooler
NYX Professional Makeup

Neutral Tan · Can't Stop Won't Stop Foundation

Likely close Swatch reads about the same · listed neutral
Lancôme

510 Suede C · Teint Idole Ultra Wear 24H Long Wear Foundation

Likely close Swatch reads about the same · listed cool
Armani Beauty

11 · Luminous Silk Perfect Glow Flawless Oil-Free Foundation

Likely close Swatch reads about the same · listed olive
NARS

New Guinea · All Day Luminous Weightless Foundation

Likely close Swatch reads about the same · listed warm
Hourglass

Amber · Vanish Seamless Finish Foundation Stick

Likely close Swatch reads about the same · listed warm
Maybelline

Coconut · Dream Radiant Liquid Foundation

Likely close Swatch reads about the same
Beauty Bakerie

315 Warm · InstaBake Aqua Glass Foundation

Likely close Swatch reads about the same · listed warm
KVD Vegan Beauty

066 Tan · True Portrait Medium Coverage Shake Foundation

Likely close Swatch reads about the same · listed neutral
Burt's Bees

Medium Sand · Goodness Glows Liquid Foundation

Likely close Swatch reads cooler · listed neutral
Cover FX

G100 · Pressed Mineral Foundation

Likely close Swatch reads cooler · listed warm
Clinique

WN 115.5 Mocha · Even Better Refresh Hydrating and Repairing Foundation

Likely close Swatch reads cooler · listed neutral-warm
surratt beauty

11 Surreal Skin · Surreal Skin Foundation Wand

Likely close Swatch reads about the same · listed warm
Natasha Denona

75 MDY · Face Glow Foundation

Likely close Swatch reads warmer · listed warm
Estée Lauder

6N2 Mocha · Futurist Hydra Rescue Moisturizing Makeup SPF 45

Likely close Swatch reads cooler · listed neutral
bareMinerals

27 Espresso · BAREPRO Longwear Powder Foundation

Likely close Swatch reads cooler · listed cool
Makeup Revolution

F11.2 · Conceal & Define Full Coverage Foundation

Likely close Swatch reads cooler · listed olive
PÜR

Medium Dark · 4-In-1 Foundation Stick

Likely close Swatch reads about the same · listed olive
MAC

NC46 · Studio Fix Fluid SPF 15 24HR Matte Foundation + Oil Control

Likely close Swatch reads cooler · listed neutral
Wet n Wild

Amber Beige · Photo Focus Dewy Foundation

Likely close Swatch reads about the same
Kevyn Aucoin

14 Deep EF · The Etherealist Foundation

Likely close Swatch reads cooler · listed warm
Too Faced

Maple · Born This Way Undetectable Medium-to-Full Coverage Powder Foundation

Likely close Swatch reads cooler · listed neutral
Nudestix

7.5 Nude · Tinted Cover Foundation

Likely close Swatch reads cooler · listed neutral-warm
Haus Labs

340 Medium · Triclone Skin Tech Medium Coverage Foundation

Likely close Swatch reads cooler · listed warm
Anastasia Beverly Hills

345C · Luminous Foundation

Likely close Swatch reads lighter and cooler · listed neutral
BLK/OPL

Heavenly Honey · Pore Perfecting Liquid Foundation

Likely close Swatch reads cooler · listed cool
Laura Mercier

5N1 · Tinted Moisturizer Broad Spectrum SPF 20 - Oil Free

Likely close Swatch reads cooler · listed neutral
Dermablend

70N Toasted Brown · Cover Creme Full Coverage Foundation

Likely close Swatch reads cooler · listed neutral

Closest shade in the other 60 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Fluidity Full-Coverage Foundation

F3.60 Warm (lighter)
F3.80 Cool (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.