Urban Decay

50WO in other brands

Stay Naked Weightless Liquid Foundation · Liquid and cream

Depth

Lighter than 25% of the shades in our data

Undertone

Listed as warm from its retail listing

Swatch

Reads warmer than most shades this deep #a37952

Data

Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Morphe F3.70 Neutral in Fluidity Full-Coverage Foundation (likely close). In all, 132 ranges have a likely-close shade and 106 brands have one worth trying.

Closest shade in each brand

The 40 closest of 106 brands. The other 66 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

1. Morphe

   F3.70 Neutral · Fluidity Full-Coverage Foundation

   Likely close Swatch reads about the same · listed neutral

2. Catrice

   060 Latte Macchiato Beige · HD Liquid Coverage Foundation

   Likely close Swatch reads about the same

3. No7

   Bamboo 330W · Beautifully Matte Foundation SPF15

   Likely close Swatch reads about the same · listed warm

4. Make Up For Ever

   R510 · Matte Velvet Skin Full Coverage Foundation

   Likely close Swatch reads about the same · listed neutral

5. MAC

   NC44 · Studio Radiance Serum-Powered Foundation

   Likely close Swatch reads about the same · listed warm

6. Elcie Cosmetics

   Sand · Micro Silque Foundation

   Likely close Swatch reads about the same · listed neutral

7. Huda Beauty

   450G Chocolate Mousse · #FauxFilter Full Coverage Matte Foundation

   Likely close Swatch reads about the same · listed neutral-warm

8. Smashbox

   4.05 · Studio Skin 24 Hour Full Coverage Waterproof Foundation

   Likely close Swatch reads about the same · listed warm

9. NYX Professional Makeup

   Cinnamon · Can't Stop Won't Stop Foundation

   Likely close Swatch reads about the same · listed neutral

10. CoverGirl

    620 Deep · Clean Fresh Skin Milk Foundation

    Likely close Swatch reads about the same

11. Fenty Beauty

    445 · Pro Filt'r Hydrating Longwear Foundation

    Likely close Swatch reads about the same · listed olive

12. Pat McGrath Labs

    21 Medium · Sublime Perfection Foundation

    Likely close Swatch reads about the same · listed olive

13. Physicians Formula

    Medium to Tan · Silk Foundation Elixir

    Likely close Swatch reads about the same

14. Il Makiage

    212-66115 115 · Woke Up Like This Flawless Base Foundation

    Likely close Swatch reads about the same · listed cool

15. Rimmel London

    410 Latte · Kind & Free Blur It Out Mattifying Skin Tint

    Likely close Swatch reads about the same

16. NARS

    New Guinea · All Day Luminous Weightless Foundation

    Likely close Swatch reads about the same · listed warm

17. Sephora Collection

    35 Tan Bronze · 10 Hour Wear Perfection Foundation

    Likely close Swatch reads about the same · listed warm

18. Ofra Cosmetics

    7.5 · Absolute Cover Foundation

    Likely close Swatch reads about the same · listed warm

19. Burt's Bees

    Medium Sand · Goodness Glows Liquid Foundation

    Likely close Swatch reads cooler · listed neutral

20. Essence

    185 · Silky Blur Hydrating Longwear Foundation

    Likely close Swatch reads about the same

21. Armani Beauty

    11 · Luminous Silk Perfect Glow Flawless Oil-Free Foundation

    Likely close Swatch reads about the same · listed olive

22. Estée Lauder

    6N2 Mocha · Futurist Hydra Rescue Moisturizing Makeup SPF 45

    Likely close Swatch reads cooler · listed neutral

23. L'Oréal

    Neutral 300 · Lumi Le Glow Tint

    Likely close Swatch reads about the same · listed neutral

24. KVD Vegan Beauty

    066 Tan · True Portrait Medium Coverage Shake Foundation

    Likely close Swatch reads about the same · listed neutral

25. Natasha Denona

    75 MDY · Face Glow Foundation

    Likely close Swatch reads warmer · listed warm

26. bareMinerals

    27 Espresso · BarePRO 24 hour Longwear Liquid Foundation with Mineral SPF 20

    Likely close Swatch reads cooler · listed cool

27. Hourglass

    Beige · Immaculate Liquid Powder Foundation

    Likely close Swatch reads about the same · listed neutral

28. Lancôme

    510 Suede C · Teint Idole Ultra Wear 24H Long Wear Foundation

    Likely close Swatch reads about the same · listed cool

29. surratt beauty

    11 Surreal Skin · Surreal Skin Foundation Wand

    Likely close Swatch reads about the same · listed warm

30. Cover FX

    G100 · Pressed Mineral Foundation

    Likely close Swatch reads about the same · listed warm

31. Maybelline

    Coconut · Dream Radiant Liquid Foundation

    Likely close Swatch reads about the same

32. Beauty Bakerie

    315 Warm · InstaBake Aqua Glass Foundation

    Likely close Swatch reads about the same · listed warm

33. Kevyn Aucoin

    14 Deep EF · The Etherealist Foundation

    Likely close Swatch reads cooler · listed warm

34. Clinique

    WN 115.5 Mocha · Even Better Refresh Hydrating and Repairing Foundation

    Likely close Swatch reads cooler · listed neutral-warm

35. BLK/OPL

    Heavenly Honey · Pore Perfecting Liquid Foundation

    Likely close Swatch reads cooler · listed cool

36. Anastasia Beverly Hills

    345C · Luminous Foundation

    Likely close Swatch reads about the same · listed neutral

37. Tom Ford

    10.0 Chestnut · Traceless Soft Matte Foundation

    Likely close Swatch reads cooler · listed warm

38. Wet n Wild

    Amber Beige · Photo Focus Dewy Foundation

    Likely close Swatch reads about the same

39. Clé de Peau Beauté

    O60 Deep Tan Ocher · The Foundation SPF 22

    Likely close Swatch reads cooler · listed neutral

40. e.l.f. Cosmetics

    Tan 415 C – tan with cool undertones · Camo CC Cream SPF 30

    Likely close Swatch reads cooler · listed cool

Closest shade in the other 66 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

• Almay 600 Make Mine Dark
• Au Naturale Mallorca
• beautyblender 4.00 Neutral/Olive
• Becca Cosmetics 4N1 Tan
• Benefit Cosmetics Shade 9
• Bite Beauty T125
• Bobbi Brown Cool Almond
• boscia Newport
• Charlotte Tilbury 14 NEUTRAL
• Clarins D2W
• ColourPop 155W Dark
• COOLA Medium/Dark
• Dermablend 70N Toasted Brown
• Dior 7 Neutral
• Dose Of Colors 125 Medium Tan
• Dr. Jart+ Medium
• Exa 240 Reilly
• florence by mills T140
• Flower Beauty D1 Sable
• Givenchy P395
• Gucci 380N
• Guerlain 06W
• Haus Labs 340 Medium
• Hynt Beauty Rich Chestnut
• ILIA 15 Porto Covo
• It Cosmetics Rich
• J.Cat Beauty Honey
• jane iredale Bittersweet
• Josie Maran RG75 Reverent
• Jouer Cosmetics Pecan
• Juice Beauty 23 Medium Tawny
• Juvia's Place 435 Punta Cana
• KIKO Milano G7.5 Gold
• Kosas Medium Deep Neutral Warm 330
• L.A. Girl Golden Bronze
• La Mer 460 Sienna
• Laura Mercier 6N1
• Lawless Bronze
• Lorac 21
• Makeup Revolution F11.2
• Max Factor 10 GOLDEN TAN
• Milani Natural Tan
• Milk Makeup Golden Deep
• Nudestix 7.5 Nude
• Origins 630
• Pacifica 07WD Warm Deep
• Perricone MD Tan
• Pretty Vulgar Deep Truth
• PÜR DN5 Hazelnut
• Rare Beauty 410N
• Revlon 440 Caramel
• rms beauty 88
• Shiseido 440
• Sisley Paris 6W (6+) Chestnut
• Smith & Cult 420 Cool
• Tarte 42S
• The Ordinary 3.1 R
• Too Faced Maple
• Ulta Beauty Tan Warm
• UOMA Beauty T2N Brown Sugar
• Urban Decay 9.75
• VDL V08 Cool Undertone
• W3LL People Rich Mocha
• Wander Beauty Rich Deep
• Yves Saint Laurent BD85
• ZOEVA 310C Kind

Filter every range in the shade finder

Next to it in Stay Naked Weightless Liquid Foundation

• 50NN (lighter)
• 50CG (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.