Foundation Shades

Rimmel London

410 Latte in other brands

Kind & Free Blur It Out Mattifying Skin Tint · Skin tint, BB and CC

Depth
Lighter than 26% of the shades in our data
Undertone
Not listed
Swatch
Reads warmer than most shades this deep #ab7a51
Data
Rimmel London's own website, October 2026 (how we collect it)

The closest shade in another brand is Rimmel London 410 Latte in Kind & Free Glow It Up Moisturising Skin Tint (likely close). In all, 199 ranges have a likely-close shade and 106 brands have one worth trying.

Closest shade in each brand

The 40 closest of 106 brands. The other 66 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. Rimmel London

    410 Latte · Kind & Free Glow It Up Moisturising Skin Tint

    Likely close Swatch reads about the same

  2. NARS

    New Guinea · All Day Luminous Weightless Foundation

    Likely close Swatch reads about the same · listed warm

  3. CoverGirl

    T60 Warm Sun · TruBlend Matte Made Liquid Foundation

    Likely close Swatch reads about the same · listed warm

  4. KVD Vegan Beauty

    066 Tan · True Portrait Medium Coverage Shake Foundation

    Likely close Swatch reads about the same · listed neutral

  5. Catrice

    047W · Skin Like Tinted Moisturizer

    Likely close Swatch reads about the same · listed warm

  6. Urban Decay

    60WR · Stay Naked Weightless Liquid Foundation

    Likely close Swatch reads about the same · listed warm

  7. Clinique

    WN 115.5 Mocha · Even Better Refresh Hydrating and Repairing Foundation

    Likely close Swatch reads about the same · listed neutral-warm

  8. Morphe

    F3.60 Warm · Fluidity Full-Coverage Foundation

    Likely close Swatch reads about the same · listed warm

  9. Pat McGrath Labs

    23 Medium Deep · Sublime Perfection Foundation

    Likely close Swatch reads about the same · listed warm

  10. MAC

    NC46 · Studio Fix Fluid SPF 15 24HR Matte Foundation + Oil Control

    Likely close Swatch reads about the same · listed neutral

  11. Hourglass

    Beige · Immaculate Liquid Powder Foundation

    Likely close Swatch reads about the same · listed neutral

  12. Cover FX

    G80 · Power Play Foundation

    Likely close Swatch reads about the same · listed warm

  13. Fenty Beauty

    390 · Pro Filt'r Hydrating Longwear Foundation

    Likely close Swatch reads about the same · listed warm

  14. Clé de Peau Beauté

    O60 Deep Tan Ocher · The Foundation SPF 22

    Likely close Swatch reads about the same · listed neutral

  15. surratt beauty

    11 Surreal Skin · Surreal Skin Foundation Wand

    Likely close Swatch reads about the same · listed warm

  16. L'Oréal

    Warm 310 · Lumi Le Glow Tint

    Likely close Swatch reads about the same · listed warm

  17. Armani Beauty

    11 · Luminous Silk Perfect Glow Flawless Oil-Free Foundation

    Likely close Swatch reads about the same · listed olive

  18. Haus Labs

    340 Medium · Triclone Skin Tech Medium Coverage Foundation

    Likely close Swatch reads about the same · listed warm

  19. Huda Beauty

    500G · #FauxFilter Skin Finish Buildable Coverage Foundation Stick

    Likely close Swatch reads about the same · listed warm

  20. Anastasia Beverly Hills

    345C · Luminous Foundation

    Likely close Swatch reads about the same · listed neutral

  21. Wet n Wild

    Amber Beige · Photo Focus Dewy Foundation

    Likely close Swatch reads about the same

  22. e.l.f. Cosmetics

    Tan 415 C – tan with cool undertones · Camo CC Cream SPF 30

    Likely close Swatch reads about the same · listed cool

  23. KIKO Milano

    G7.5 Gold · Instamoisture Foundation

    Likely close Swatch reads about the same · listed warm

  24. Tarte

    49G tan-deep golden · face tape foundation

    Likely close Swatch reads about the same · listed olive

  25. Maybelline

    Warm Honey · Fit Me Dewy + Smooth Foundation

    Likely close Swatch reads about the same · listed warm

  26. Burt's Bees

    Rich Caramel · Goodness Glows Liquid Foundation

    Likely close Swatch reads about the same · listed cool

  27. Givenchy

    P395 · Teint Couture Everwear 24H Foundation SPF 20

    Likely close Swatch reads about the same · listed cool

  28. Essence

    43 · Natural Matte Mousse Foundation

    Likely close Swatch reads about the same

  29. Lancôme

    500 Suede W · Teint Idole Ultra Wear 24H Long Wear Foundation

    Likely close Swatch reads about the same · listed warm

  30. Physicians Formula

    Medium · NF Sheer Line Of Defense Foundation SPF 30

    Likely close Swatch reads about the same

  31. Too Faced

    Mocha · Born This Way Foundation

    Likely close Swatch reads about the same · listed cool

  32. Elcie Cosmetics

    Sand · Micro Silque Foundation

    Likely close Swatch reads about the same · listed neutral

  33. Exa

    240 Reilly · High Fidelity Foundation

    Likely close Swatch reads about the same · listed warm

  34. Sephora Collection

    50 Deep Mocha · 10 Hour Wear Perfection Foundation

    Likely close Swatch reads about the same · listed cool

  35. Estée Lauder

    6N2 Mocha · Futurist Hydra Rescue Moisturizing Makeup SPF 45

    Likely close Swatch reads about the same · listed neutral

  36. beautyblender

    4.00 Neutral/Olive · Bounce Liquid Whip Long Wear Foundation

    Likely close Swatch reads cooler · listed olive

  37. Make Up For Ever

    Y505 · Reboot Active Care Revitalizing Foundation

    Likely close Swatch reads cooler · listed cool

  38. Smashbox

    4.05 · Studio Skin 24 Hour Full Coverage Waterproof Foundation

    Likely close Swatch reads about the same · listed warm

  39. Makeup Revolution

    F11.2 · Conceal & Define Full Coverage Foundation

    Likely close Swatch reads about the same · listed olive

  40. Clarins

    D2W · Double Serum Foundation 2in1 Hybrid Foundation

    Likely close Swatch reads about the same

Closest shade in the other 66 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Kind & Free Blur It Out Mattifying Skin Tint

Colours come from Rimmel London's own website, checked October 2026. Test a shade on your jaw in daylight before you buy.