Foundation Shades

Rimmel London

410 Latte in other brands

Kind & Free Glow It Up Moisturising Skin Tint · Skin tint, BB and CC

Depth
Lighter than 26% of the shades in our data
Undertone
Not listed
Swatch
Reads warmer than most shades this deep #ab794f
Data
Rimmel London's own website, October 2026 (how we collect it)

The closest shade in another brand is Rimmel London 410 Latte in Kind & Free Blur It Out Mattifying Skin Tint (likely close). In all, 207 ranges have a likely-close shade and 106 brands have one worth trying.

Closest shade in each brand

The 40 closest of 106 brands. The other 66 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. Rimmel London

    410 Latte · Kind & Free Blur It Out Mattifying Skin Tint

    Likely close Swatch reads about the same

  2. Morphe

    F3.60 Warm · Fluidity Full-Coverage Foundation

    Likely close Swatch reads about the same · listed warm

  3. KVD Vegan Beauty

    066 Tan · True Portrait Medium Coverage Shake Foundation

    Likely close Swatch reads about the same · listed neutral

  4. NARS

    MD3.6 Belem · Light Reflecting Advanced Skincare Foundation

    Likely close Swatch reads about the same · listed warm

  5. Clinique

    WN 115.5 Mocha · Even Better Refresh Hydrating and Repairing Foundation

    Likely close Swatch reads about the same · listed neutral-warm

  6. Catrice

    047W · Skin Like Tinted Moisturizer

    Likely close Swatch reads about the same · listed warm

  7. CoverGirl

    T60 Warm Sun · TruBlend Matte Made Liquid Foundation

    Likely close Swatch reads about the same · listed warm

  8. Pat McGrath Labs

    23 Medium Deep · Sublime Perfection Foundation

    Likely close Swatch reads about the same · listed warm

  9. MAC

    NC46 · Studio Fix Fluid SPF 15 24HR Matte Foundation + Oil Control

    Likely close Swatch reads about the same · listed neutral

  10. Clé de Peau Beauté

    O60 Deep Tan Ocher · The Foundation SPF 22

    Likely close Swatch reads about the same · listed neutral

  11. Cover FX

    G100 · Pressed Mineral Foundation

    Likely close Swatch reads about the same · listed warm

  12. Urban Decay

    60WR · Stay Naked Weightless Liquid Foundation

    Likely close Swatch reads about the same · listed warm

  13. L'Oréal

    Warm 310 · Lumi Le Glow Tint

    Likely close Swatch reads about the same · listed warm

  14. Haus Labs

    340 Medium · Triclone Skin Tech Medium Coverage Foundation

    Likely close Swatch reads about the same · listed warm

  15. KIKO Milano

    G7.5 Gold · Instamoisture Foundation

    Likely close Swatch reads about the same · listed warm

  16. Fenty Beauty

    390 · Pro Filt'r Hydrating Longwear Foundation

    Likely close Swatch reads about the same · listed warm

  17. Hourglass

    Beige · Immaculate Liquid Powder Foundation

    Likely close Swatch reads about the same · listed neutral

  18. Armani Beauty

    11 · Luminous Silk Perfect Glow Flawless Oil-Free Foundation

    Likely close Swatch reads about the same · listed olive

  19. Wet n Wild

    Amber Beige · Photo Focus Dewy Foundation

    Likely close Swatch reads about the same

  20. Lancôme

    500 Suede W · Teint Idole Ultra Wear 24H Long Wear Foundation

    Likely close Swatch reads about the same · listed warm

  21. Physicians Formula

    Medium · NF Sheer Line Of Defense Foundation SPF 30

    Likely close Swatch reads about the same

  22. Essence

    43 · Natural Matte Mousse Foundation

    Likely close Swatch reads about the same

  23. surratt beauty

    11 Surreal Skin · Surreal Skin Foundation Wand

    Likely close Swatch reads about the same · listed warm

  24. Tarte

    49G tan-deep golden · face tape foundation

    Likely close Swatch reads about the same · listed olive

  25. Sephora Collection

    50 Deep Mocha · 10 Hour Wear Perfection Foundation

    Likely close Swatch reads about the same · listed cool

  26. Maybelline

    Coconut · Dream Radiant Liquid Foundation

    Likely close Swatch reads about the same

  27. Makeup Revolution

    F11.2 · Conceal & Define Full Coverage Foundation

    Likely close Swatch reads about the same · listed olive

  28. Anastasia Beverly Hills

    345C · Luminous Foundation

    Likely close Swatch reads about the same · listed neutral

  29. e.l.f. Cosmetics

    Tan 415 C – tan with cool undertones · Camo CC Cream SPF 30

    Likely close Swatch reads about the same · listed cool

  30. Huda Beauty

    500G · #FauxFilter Skin Finish Buildable Coverage Foundation Stick

    Likely close Swatch reads about the same · listed warm

  31. Beauty Bakerie

    315 Warm · InstaBake Aqua Glass Foundation

    Likely close Swatch reads about the same · listed warm

  32. Nudestix

    7.5 Nude · Tinted Cover Foundation

    Likely close Swatch reads about the same · listed neutral-warm

  33. Exa

    240 Reilly · High Fidelity Foundation

    Likely close Swatch reads about the same · listed warm

  34. Too Faced

    Mocha · Born This Way Foundation

    Likely close Swatch reads about the same · listed cool

  35. Clarins

    D2W · Double Serum Foundation 2in1 Hybrid Foundation

    Likely close Swatch reads about the same

  36. Givenchy

    P395 · Teint Couture Everwear 24H Foundation SPF 20

    Likely close Swatch reads about the same · listed cool

  37. Revlon

    440 Caramel · ColorStay Light Cover Liquid Foundation

    Likely close Swatch reads about the same

  38. Smashbox

    4.05 · Studio Skin 24 Hour Full Coverage Waterproof Foundation

    Likely close Swatch reads about the same · listed warm

  39. Burt's Bees

    Rich Caramel · Goodness Glows Liquid Foundation

    Likely close Swatch reads about the same · listed cool

  40. It Cosmetics

    Rich · CC+ Cream Oil-Free Matte with SPF 40

    Likely close Swatch reads about the same · listed warm

Closest shade in the other 66 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Kind & Free Glow It Up Moisturising Skin Tint

Colours come from Rimmel London's own website, checked October 2026. Test a shade on your jaw in daylight before you buy.