Max Factor

70 - Warm Sand in other brands

Miracle Pure Skin-Improving Foundation · Liquid and cream

Depth: Lighter than 47% of the shades in our data
Undertone: Listed as warm from its name
Swatch: Reads in between warm and cool #d39b6a
Data: Max Factor's own website, October 2026 (how we collect it)

The closest shade in another brand is Laura Mercier 11 in Smooth Finish Foundation Powder (likely close). In all, 280 ranges have a likely-close shade and 112 brands have one worth trying.

Closest shade in each brand

The 40 closest of 112 brands. The other 72 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

Laura Mercier

11 · Smooth Finish Foundation Powder

Likely close Swatch reads about the same · listed neutral
Ulta Beauty

Medium Cool · Youthful Glow Foundation Serum Drops

Likely close Swatch reads about the same · listed cool
Armani Beauty

8.75 · Neo Nude Foundation

Likely close Swatch reads about the same · listed warm
MAC

NW45 · Studio Fix Powder Plus Foundation

Likely close Swatch reads about the same · listed neutral
Essence

70 Light Sand · I Love Flawless Skin Foundation

Likely close Swatch reads about the same
NARS

MD2.6 Huahine · Natural Radiant Longwear Foundation

Likely close Swatch reads about the same · listed neutral
Maybelline

332 · Super Stay Lumi-Matte Foundation

Likely close Swatch reads about the same · listed warm
bareMinerals

5NW Golden Beige 2 · Blemish Rescue Salicylic Acid Loose Powder Foundation

Likely close Swatch reads about the same · listed warm
Clarins

108.5W · Skin Illusion Full Coverage Foundation

Likely close Swatch reads about the same · listed warm
L'Oréal

Hazelnut · Infallible 24HR Fresh Wear Foundation In A Powder

Likely close Swatch reads about the same
Clinique

WN 76 Toasted Wheat · Even Better Glow Light Reflecting Makeup Broad Spectrum SPF 15

Likely close Swatch reads about the same · listed neutral-warm
Huda Beauty

440G · #FauxFilter Skin Finish Buildable Coverage Foundation Stick

Likely close Swatch reads about the same · listed warm
Tarte

37N medium-tan neutral · Amazonian Clay Tinted Serum

Likely close Swatch reads about the same · listed neutral
Smashbox

2.4 · Studio Skin 24 Hour Full Coverage Waterproof Foundation

Likely close Swatch reads about the same · listed warm
It Cosmetics

41 Tan Warm · Your Skin But Better Foundation + Skincare

Likely close Swatch reads about the same · listed warm
Gucci

340N · Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation

Likely close Swatch reads about the same · listed neutral
e.l.f. Cosmetics

Medium 330 W – medium with warm undertones · Camo Hydrating CC Cream

Likely close Swatch reads about the same · listed warm
Natasha Denona

89WY · Transformatte Pore Vanishing Matte Foundation

Likely close Swatch reads about the same · listed warm
Yves Saint Laurent

BD60 · All Hours Longwear Natural Matte Foundation

Likely close Swatch reads about the same · listed neutral-warm
KVD Vegan Beauty

051 Medium · True Portrait Medium Coverage Shake Foundation

Likely close Swatch reads about the same · listed warm
KIKO Milano

G95 Gold 95 · Full Coverage 2-in-1 Foundation & Concealer

Likely close Swatch reads about the same · listed warm
Kosas

Medium Neutral 220 · Revealer Skin-Improving Foundation SPF 25

Likely close Swatch reads about the same · listed neutral-cool
Milani

Warm Buff · Screen Queen Foundation

Likely close Swatch reads about the same · listed warm
Fenty Beauty

330 · Pro Filt'r Soft Matte Powder Foundation

Likely close Swatch reads about the same · listed warm
UOMA Beauty

T3N Honey Honey · Say What?! Foundation

Likely close Swatch reads about the same · listed olive
Sisley Paris

4W (4+) Cinnamon · Phyto-Teint Ultra Eclat

Likely close Swatch reads about the same · listed warm
Estée Lauder

4W1 Honey Bronze · Double Wear Light Soft Matte Hydra Makeup

Likely close Swatch reads about the same · listed warm
Morphe

F2.100 Warm · Fluidity Full-Coverage Foundation

Likely close Swatch reads about the same · listed warm
Too Faced

Sand · Born This Way Undetectable Medium-to-Full Coverage Foundation

Likely close Swatch reads about the same · listed warm
CoverGirl

M10 Golden Natural · TruBlend Matte Made Liquid Foundation

Likely close Swatch reads about the same · listed warm
Juvia's Place

400 Ethiopia · I Am Magic Foundation

Likely close Swatch reads about the same · listed neutral-warm
Guerlain

05C · L'Essentiel Natural Longwear Foundation SPF 20

Likely close Swatch reads about the same · listed cool
Cover FX

50 G+ · Natural Finish Foundation

Likely close Swatch reads about the same · listed olive
Lancôme

370 Bisque · Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation

Likely close Swatch reads about the same
Kevyn Aucoin

10.5 Medium EF · Foundation Balm

Likely close Swatch reads about the same
Rimmel London

250 Sun Beige · Kind & Free Blur It Out Mattifying Skin Tint

Likely close Swatch reads about the same
Bobbi Brown

Golden Honey · Skin Long-Wear Weightless Foundation SPF 15

Likely close Swatch reads about the same · listed warm
Sephora Collection

35 N · Best Skin Ever Liquid Foundation

Likely close Swatch reads about the same · listed neutral
Wet n Wild

Classic Beige · PhotoFocus Stick Foundation

Likely close Swatch reads about the same
Beauty Bakerie

329 Warm Neutral · InstaBake Aqua Glass Foundation

Likely close Swatch reads about the same · listed neutral-warm

Closest shade in the other 72 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Miracle Pure Skin-Improving Foundation

55 - Beige (lighter)
75 - Golden (deeper)

Colours come from Max Factor's own website, checked October 2026. Test a shade on your jaw in daylight before you buy.