Make Up For Ever

R230 in other brands

Matte Velvet Skin Blurring Powder Foundation · Powder

Depth

Lighter than 96% of the shades in our data

Undertone

Listed as cool from its retail listing

Swatch

Reads cooler than most shades this deep #ffd7c5

Data

Retailer swatch, January 2021 (how we collect it)

This shade is lighter than most shades in our data, so many ranges won't go far enough. Look for the "Likely close" rows first.

The closest shade in another brand is Too Faced Seashell in Peach Perfect Comfort Matte Foundation – Peaches and Cream Collection (likely close). In all, 83 ranges have a likely-close shade and 100 brands have one worth trying.

Closest shade in each brand

The 40 closest of 100 brands. The other 60 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

1. Too Faced

   Seashell · Peach Perfect Comfort Matte Foundation – Peaches and Cream Collection

   Likely close Swatch reads about the same · listed cool

2. bareMinerals

   0.5 Porcelain · BAREPRO Longwear Powder Foundation

   Likely close Swatch reads about the same · listed cool

3. L'Oréal

   C1, Light · True Match Super-Blendable Foundation

   Likely close Swatch reads about the same

4. ILIA

   Chios · True Skin Serum Foundation

   Likely close Swatch reads about the same · listed neutral

5. Benefit Cosmetics

   1 · Mini Hello Happy Flawless Brightening Foundation SPF 15

   Likely close Swatch reads about the same · listed cool

6. NARS

   Oslo · Soft Matte Complete Foundation

   Likely close Swatch reads about the same · listed cool

7. La Mer

   110 Shell · The Soft Fluid Long Wear Foundation SPF 20

   Likely close Swatch reads warmer · listed cool

8. Milk Makeup

   Snow · Flex Foundation Stick

   Likely close Swatch reads warmer · listed cool

9. Laura Mercier

   Vanille Ivory · Silk Crème Moisturizing Photo Edition Foundation

   Likely close Swatch reads warmer · listed cool

10. Tom Ford

    0.5 Porcelain · Traceless Foundation Stick

    Likely close Swatch reads warmer

11. Natasha Denona

    R2 - Fair Light Rosy · Hy-Glam Serum Foundation

    Likely close Swatch reads warmer · listed cool

12. Tarte

    12B fair beige · face tape foundation

    Likely close Swatch reads deeper · listed cool

13. Pat McGrath Labs

    6 Light · Sublime Perfection Foundation

    Likely close Swatch reads warmer · listed cool

14. rms beauty

    00 · "Un" Cover-Up Cream Foundation

    Likely close Swatch reads warmer

15. Almay

    Light/Medium · Smart Shade Skintone Matching Makeup

    Likely close Swatch reads deeper

16. Wander Beauty

    Light · Nude Illusion Liquid Foundation

    Likely close Swatch reads about the same

17. Sephora Collection

    2 Silk · Matte Perfection Tinted Moisturizer

    Likely close Swatch reads about the same

18. NYX Professional Makeup

    Light Porcelain · Total Control Pro Drop Foundation

    Likely close Swatch reads about the same

19. Dior

    010 Ivory · Diorskin Forever Undercover Foundation

    Likely close Swatch reads warmer · listed neutral

20. Charlotte Tilbury

    2 COOL · Airbrush Flawless Foundation

    Likely close Swatch reads warmer · listed cool

21. Milani

    Ivory · Conceal + Perfect 2-in-1 Foundation + Concealer

    Likely close Swatch reads warmer

22. J.Cat Beauty

    Rose Beige · Skinsurance Max Coverage Silky Foundation

    Likely close Swatch reads warmer

23. W3LL People

    Dark Neutral · Bio Base Pressed Foundation

    Likely close Swatch reads deeper · listed neutral

24. Cover FX

    G10 · Power Play Foundation

    Likely close Swatch reads warmer · listed warm

25. Haus Labs

    100 Light · Triclone Skin Tech Medium Coverage Foundation

    Likely close Swatch reads deeper · listed warm

26. Make Up For Ever

    R230 · Ultra HD Invisible Cover Stick Foundation

    Likely close Swatch reads cooler · listed warm

27. Yves Saint Laurent

    B10 · All Hours Longwear Natural Matte Foundation

    Likely close Swatch reads warmer · listed neutral

28. KVD Vegan Beauty

    41 Light N · Lock-It Foundation

    Likely close Swatch reads deeper and warmer · listed neutral

29. Clinique

    CN 02 Breeze · Even Better Clinical Serum Foundation Broad Spectrum SPF 25

    Likely close Swatch reads deeper and warmer

30. Becca Cosmetics

    1C1 Alabaster · Ultimate Coverage 24 Hour Foundation

    Likely close Swatch reads deeper and warmer · listed cool

31. Bobbi Brown

    2.5 Warm Sand · Skin Foundation SPF 15

    Likely close Swatch reads warmer · listed warm

32. Bite Beauty

    L10 · Changemaker Supercharged Micellar Foundation

    Likely close Swatch reads deeper · listed cool

33. UOMA Beauty

    T2C White Pearl · Say What?! Foundation

    Likely close Swatch reads deeper · listed cool

34. Makeup Revolution

    F7 · Conceal & Define Full Coverage Foundation

    Likely close Swatch reads warmer · listed neutral

35. Maybelline

    Ivory · Super Stay Longwear Liquid Foundation 30Hr Wear

    Likely close Swatch reads much warmer

36. Fenty Beauty

    120 · Pro Filt'r Soft Matte Powder Foundation

    Likely close Swatch reads warmer · listed neutral

37. Beauty Bakerie

    351 Neutral · InstaBake Aqua Glass Foundation

    Likely close Swatch reads deeper and warmer · listed neutral

38. Gucci

    110C · Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation

    Likely close Swatch reads deeper and warmer · listed cool

39. Smith & Cult

    130 Neutral · Veiled Threat Weightless Micro-Blurring Foundation

    Likely close Swatch reads deeper · listed neutral

40. Koh Gen Do

    12 · Aqua Foundation

    Likely close Swatch reads deeper · listed cool

Closest shade in the other 60 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

• Amorepacific 102 Light Pink
• Anastasia Beverly Hills 210N
• Antonym Beige Light
• Armani Beauty 2
• Au Naturale Porcelain
• beautyblender 3.15 Cool
• boscia Venice
• Burt's Bees Porcelain
• Catrice 020 Rose Beige
• ColourPop 40N Light
• CoverGirl Buff Beige
• Dermablend 0C Pale Ivory
• Dose Of Colors 106 Fair
• Dr. Dennis Gross Skincare Light/Medium
• Dr. Jart+ light to medium skin
• e.l.f. Cosmetics 1 Fair Neutral Peach
• Elcie Cosmetics Porcelain
• Estée Lauder 2C3 Fresco
• Exa 410 James
• florence by mills F010
• Flower Beauty L2 Ivory
• Givenchy P95
• Guerlain 00C
• Hourglass Cream
• Huda Beauty 100B
• Hynt Beauty Sand
• Il Makiage 212-66010 10
• It Cosmetics Medium
• jane iredale Satin
• Josie Maran RG5 Dynamic
• Jouer Cosmetics Alabaster
• Juice Beauty 08 Cream
• Juvia's Place 740 Marisol
• Kevyn Aucoin 01 ST
• Kosas 02 Tone
• L.A. Girl Porcelain
• Lancôme 220 Versatile Buff II
• Lawless Pristine
• lilah b. b original
• Lorac 03
• MAC NW15
• Morphe F1.30 Cool
• Nudestix 2 Nude
• Origins 200
• Pacifica 36CL Cool Light
• Perricone MD Porcelain
• Physicians Formula Fair
• PÜR LP4 Porcelain
• Rare Beauty 110N
• Revlon 110 Ivory
• Shiseido 150
• Smashbox 1.0
• surratt beauty 2 Surreal Skin
• The Ordinary 1.1 P
• Ulta Beauty Light Neutral
• Urban Decay 10
• VDL V03 Warm Medium Beige
• Wet n Wild Rose Ivory
• Winky Lux Light
• ZOEVA 020C Amazing

Filter every range in the shade finder

Next to it in Matte Velvet Skin Blurring Powder Foundation

• Y225 (lighter)
• Y235 (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.