Cover FX

G10 in other brands

Power Play Foundation · Liquid and cream

Depth: Lighter than 94% of the shades in our data
Undertone: Listed as warm from its retail listing
Swatch: Reads cooler than most shades this deep #fad1b7
Data: Retailer swatch, January 2021 (how we collect it)

Listed as warm, but its swatch reads cooler than most shades this deep. Retailer swatches don't always show undertone well, so give the listed undertone more weight.

The closest shade in another brand is L'Oréal 410 - Ivory in Infallible 32 Hour Lightweight Fresh Wear Longwear Foundation (likely close). In all, 188 ranges have a likely-close shade and 100 brands have one worth trying.

Closest shade in each brand

The 40 closest of 100 brands. The other 60 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

L'Oréal

410 - Ivory · Infallible 32 Hour Lightweight Fresh Wear Longwear Foundation

Likely close Swatch reads about the same
Milani

Ivory · Conceal + Perfect 2-in-1 Foundation + Concealer

Likely close Swatch reads about the same
Laura Mercier

2 · Smooth Finish Foundation Powder

Likely close Swatch reads about the same · listed cool
Natasha Denona

RN2.5 - Fair Light Rosy · Hy-Glam Serum Foundation

Likely close Swatch reads about the same · listed cool
Makeup Revolution

F7 · Conceal & Define Full Coverage Foundation

Likely close Swatch reads about the same · listed neutral
KVD Vegan Beauty

40 Light N · Lock-It Foundation

Likely close Swatch reads about the same
Make Up For Ever

Y245 · Matte Velvet Skin Blurring Powder Foundation

Likely close Swatch reads about the same · listed warm
Gucci

110C · Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation

Likely close Swatch reads about the same · listed cool
Tom Ford

3.5 Ivory Rose · Traceless Foundation Stick

Likely close Swatch reads about the same
Milk Makeup

Crème · Flex Foundation Stick

Likely close Swatch reads about the same · listed warm
NARS

L1 Oslo · Natural Radiant Longwear Foundation

Likely close Swatch reads about the same · listed cool
Too Faced

Cloud · Born This Way Matte 24 Hour Foundation

Likely close Swatch reads about the same · listed neutral-cool
Charlotte Tilbury

3 COOL · Airbrush Flawless Foundation

Likely close Swatch reads about the same · listed cool
Maybelline

115 Ivory · Fit Me Matte + Poreless Liquid Foundation

Likely close Swatch reads about the same
bareMinerals

01 Fair · BAREPRO Performance Wear Liquid Foundation Broad Spectrum SPF 20

Likely close Swatch reads about the same · listed neutral-warm
Morphe

Hint of Pecan · Morphe 2 Hint Hint Skin Tint

Likely close Swatch reads about the same · listed neutral-warm
Tarte

22H · SEA Water Foundation Broad Spectrum SPF 15

Likely close Swatch reads about the same · listed warm
La Mer

110 Shell · The Soft Fluid Long Wear Foundation SPF 20

Likely close Swatch reads cooler · listed cool
Haus Labs

015 Fair · Triclone Skin Tech Medium Coverage Foundation

Likely close Swatch reads about the same · listed cool
Lancôme

220 Versatile Buff II · Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation

Likely close Swatch reads about the same
Dr. Dennis Gross Skincare

Light/Medium · Instant Radiance Sun Defense Sunscreen Broad Spectrum SPF 40

Likely close Swatch reads about the same
Bobbi Brown

1 Warm Ivory · Skin Weightless Powder Foundation

Likely close Swatch reads about the same · listed warm
florence by mills

F010 · Like a Light Skin Tint

Likely close Swatch reads about the same · listed cool
Shiseido

150 · Synchro Skin Self-Refreshing Foundation SPF 30

Likely close Swatch reads about the same
J.Cat Beauty

Rose Beige · Skinsurance Max Coverage Silky Foundation

Likely close Swatch reads cooler
Dior

020 Light Beige · Diorskin Forever Undercover Foundation

Likely close Swatch reads about the same · listed neutral
Becca Cosmetics

1C1 Alabaster · Ultimate Coverage 24 Hour Foundation

Likely close Swatch reads about the same · listed cool
Dose Of Colors

106 Fair · Meet Your Hue Foundation

Likely close Swatch reads warmer · listed neutral-warm
Rare Beauty

140C · Liquid Touch Weightless Foundation

Likely close Swatch reads about the same · listed neutral-cool
PÜR

Porcelain · 4-In-1 Foundation Stick

Likely close Swatch reads warmer · listed neutral
Revlon

200 Nude · ColorStay Full Cover Foundation

Likely close Swatch reads about the same
Fenty Beauty

180 · Pro Filt'r Soft Matte Powder Foundation

Likely close Swatch reads warmer · listed warm
Clinique

CN 10 Alabaster · Beyond Perfecting Foundation + Concealer

Likely close Swatch reads about the same · listed neutral-cool
Pacifica

36CL Cool Light · Alight Clean Foundation

Likely close Swatch reads about the same · listed cool
Kevyn Aucoin

01 Light EF · Foundation Balm

Likely close Swatch reads warmer
Pat McGrath Labs

10 Light Medium · Sublime Perfection Foundation

Likely close Swatch reads deeper · listed neutral-warm
ILIA

Texel · True Skin Serum Foundation

Likely close Swatch reads cooler · listed neutral-cool
CoverGirl

Buff Beige · Simply Ageless 3-In-1 Liquid Foundation

Likely close Swatch reads about the same
Huda Beauty

255B · #FauxFilter Skin Finish Buildable Coverage Foundation Stick

Likely close Swatch reads warmer · listed cool
It Cosmetics

Medium · Celebration Foundation Illumination

Likely close Swatch reads warmer

Closest shade in the other 60 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Power Play Foundation

P10 (lighter)
N10 (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.