Ulta Beauty

Medium Warm in other brands

Velvet Veil Minerals Powder Foundation · Powder

Depth: Lighter than 89% of the shades in our data
Undertone: Listed as warm on the brand's website
Swatch: Reads in between warm and cool #f0caae
Data: Ulta Beauty's own website, October 2026 (how we collect it)

The closest shade in another brand is Laura Mercier Medium Ivory in Silk Crème Moisturizing Photo Edition Foundation (likely close). In all, 305 ranges have a likely-close shade and 108 brands have one worth trying.

Closest shade in each brand

The 40 closest of 108 brands. The other 68 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

Laura Mercier

Medium Ivory · Silk Crème Moisturizing Photo Edition Foundation

Likely close Swatch reads about the same · listed warm
Fenty Beauty

160 · Pro Filt'r Soft Matte Powder Foundation

Likely close Swatch reads about the same · listed neutral
Kevyn Aucoin

03 ST · Stripped Nude Skin Tint

Likely close Swatch reads about the same
CoverGirl

Buff Beige · Simply Ageless 3-In-1 Liquid Foundation

Likely close Swatch reads about the same
Pat McGrath Labs

8 Light Medium · Sublime Perfection Foundation

Likely close Swatch reads about the same · listed warm
Sephora Collection

Light · Perfection Mist Airbrush Foundation

Likely close Swatch reads about the same · listed cool
Shiseido

130 Opal · Synchro Skin Self-Refreshing Custom Finish Powder Foundation

Likely close Swatch reads about the same · listed neutral-warm
NYX Professional Makeup

Light Ivory · Total Control Pro Drop Foundation

Likely close Swatch reads about the same
Tarte

32S · SEA Water Foundation Broad Spectrum SPF 15

Likely close Swatch reads about the same · listed warm
Milk Makeup

Shell · Flex Foundation Stick

Likely close Swatch reads about the same · listed warm
Sisley Paris

0C (0+) Vanilla · Phyto-Teint Ultra Eclat

Likely close Swatch reads about the same · listed cool
Beauty Bakerie

349 Warm · InstaBake Aqua Glass Foundation

Likely close Swatch reads about the same · listed warm
Maybelline

120 · Super Stay 24HR Glowy Skin Tint with Vitamin C

Likely close Swatch reads about the same · listed neutral
Milani

Warm Shell · Screen Queen Foundation

Likely close Swatch reads about the same · listed warm
Bobbi Brown

4 Natural · Skin Foundation SPF 15

Likely close Swatch reads about the same · listed olive
Dior

3 Warm Peach · BACKSTAGE Face & Body Foundation

Likely close Swatch reads about the same · listed warm
Huda Beauty

250G · #FauxFilter Skin Finish Buildable Coverage Foundation Stick

Likely close Swatch reads about the same · listed warm
KIKO Milano

1.5 WG Warm Gold · Unlimited 24H Matte Foundation

Likely close Swatch reads about the same · listed warm
Clinique

CN 10 Alabaster · Beyond Perfecting Foundation + Concealer

Likely close Swatch reads about the same · listed neutral-cool
Ulta Beauty

Fair Neutral · Adjustable Coverage Foundation

Likely close Swatch reads about the same · listed neutral
Lancôme

240 Versatile Rose Clair II · Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation

Likely close Swatch reads about the same
Too Faced

Snow · Born This Way Undetectable Medium-to-Full Coverage Foundation

Likely close Swatch reads about the same · listed cool
Rimmel London

Pearl 001N - Neutral · Match Perfection Foundation

Likely close Swatch reads about the same · listed neutral
Revlon

200 Nude · ColorStay Full Cover Foundation

Likely close Swatch reads about the same
L'Oréal

Classic Ivory · Visible Lift Serum Absolute Advanced Age-Reversing Makeup

Likely close Swatch reads about the same
NARS

Mont Blanc · Soft Matte Complete Foundation

Likely close Swatch reads about the same · listed neutral
Gucci

120N · Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation

Likely close Swatch reads about the same · listed neutral
MAC

NW15 · Pro Longwear Nourishing Waterproof Foundation

Likely close Swatch reads about the same · listed neutral
Makeup Revolution

F3 · Conceal & Define Full Coverage Foundation

Likely close Swatch reads about the same · listed cool
Charlotte Tilbury

3 COOL · Airbrush Flawless Foundation

Likely close Swatch reads about the same · listed cool
PÜR

Porcelain · 4-In-1 Foundation Stick

Likely close Swatch reads about the same · listed neutral
Armani Beauty

2 · Neo Nude Foundation

Likely close Swatch reads about the same · listed warm
It Cosmetics

Fair Light · Bye Bye Foundation Oil-Free Matte Full Coverage Moisturizer with SPF 50+

Likely close Swatch reads about the same
Cover FX

1 N Light · Custom Cover Drops

Likely close Swatch reads about the same · listed neutral
e.l.f. Cosmetics

1 Fair Neutral Peach · Halo Glow Liquid Filter

Likely close Swatch reads about the same · listed neutral-warm
Juice Beauty

11 Rosy Beige · PHYTO-PIGMENTS Flawless Serum Foundation

Likely close Swatch reads about the same · listed cool
Morphe

Hint of Beige · Morphe 2 Hint Hint Skin Tint

Likely close Swatch reads about the same · listed neutral
Becca Cosmetics

1N1 Linen · Ultimate Coverage 24 Hour Foundation

Likely close Swatch reads about the same · listed neutral
ILIA

4 Formosa · Super Serum Skin Tint SPF 40 Foundation

Likely close Swatch reads about the same · listed warm
Guerlain

02C · L'Essentiel Natural Longwear Foundation SPF 20

Likely close Swatch reads about the same · listed cool

Closest shade in the other 68 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Velvet Veil Minerals Powder Foundation

Fair to Light Neutral (lighter)
Fair Warm (deeper)

Colours come from Ulta Beauty's own website, checked October 2026. Test a shade on your jaw in daylight before you buy.