Max Factor

C64 Rose Gold in other brands

Facefinity All Day Flawless 3 in 1 Foundation · Liquid and cream

Depth

Lighter than 69% of the shades in our data

Undertone

Listed as warm from its name

Swatch

Reads cooler than most shades this deep #f8a889

Data

Max Factor's own website, October 2026 (how we collect it)

Listed as warm, but its swatch reads cooler than most shades this deep. Retailer swatches don't always show undertone well, so give the listed undertone more weight.

The closest shade in another brand is Milani Natural in Conceal + Perfect Smooth Finish Cream-To-Powder Foundation (likely close). In all, 27 ranges have a likely-close shade and 105 brands have one worth trying.

Closest shade in each brand

The 40 closest of 105 brands. The other 65 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

1. Milani

   Natural · Conceal + Perfect Smooth Finish Cream-To-Powder Foundation

   Likely close Swatch reads about the same

2. NARS

   M3.25 Porto · Light Reflecting Advanced Skincare Foundation

   Likely close Swatch reads deeper · listed cool

3. L'Oréal

   102 Shell Beige · Infallible Pro-Matte Liquid Longwear Foundation

   Likely close Swatch reads about the same

4. Clinique

   42 Neutral · Superbalanced Makeup

   Likely close Swatch reads about the same · listed neutral

5. Tom Ford

   6.5 Sable · Traceless Foundation Stick

   Likely close Swatch reads warmer

6. Clarins

   107C · Skin Illusion Natural Hydrating Foundation SPF 15

   Likely close Swatch reads warmer · listed cool

7. Kevyn Aucoin

   07 ST · Stripped Nude Skin Tint

   Likely close Swatch reads about the same

8. KIKO Milano

   3NR Neutral Rose · Skin Lover Intensive Serum Foundation

   Likely close Swatch reads warmer · listed neutral

9. Dior

   040 Honey Beige · Diorskin Forever Undercover Foundation

   Likely close Swatch reads warmer · listed neutral

10. It Cosmetics

    Neutral Medium · Bye Bye Foundation Full Coverage Moisturizer with SPF 50+

    Likely close Swatch reads about the same · listed neutral

11. MAC

    NW30 · Studio Waterweight SPF 30 Foundation

    Likely close Swatch reads about the same · listed cool

12. Ulta Beauty

    Medium to Tan Neutral · Adjustable Coverage Foundation

    Likely close Swatch reads warmer · listed neutral

13. Maybelline

    115 · Lifter Plump & Glow Foundation

    Likely close Swatch reads warmer

14. Revlon

    200 Nude · ColorStay Makeup For Combo/Oily Skin

    Likely close Swatch reads warmer

15. Cover FX

    1 P Medium · Custom Cover Drops

    Likely close Swatch reads about the same · listed cool

16. Armani Beauty

    5.75 · Power Fabric Longwear High Cover Foundation SPF 25

    Likely close Swatch reads deeper and warmer · listed warm

17. Haus Labs

    160 Light · Triclone Skin Tech Medium Coverage Foundation

    Likely close Swatch reads warmer · listed neutral

18. Make Up For Ever

    R370 · Matte Velvet Skin Blurring Powder Foundation

    Likely close Swatch reads about the same · listed cool

19. Natasha Denona

    R4 - Light Medium Rosy · Hy-Glam Serum Foundation

    Likely close Swatch reads warmer · listed cool

20. Bobbi Brown

    Cool Beige · Skin Long-Wear Weightless Foundation SPF 15

    Likely close Swatch reads warmer · listed cool

21. Winky Lux

    Medium Deep · Diamond Powder Foundation

    Likely close Swatch reads lighter and warmer

22. Tarte

    27B light-medium beige · face tape foundation

    Likely close Swatch reads about the same · listed cool

23. Pat McGrath Labs

    12 Light Medium · Sublime Perfection Foundation

    Worth sampling Swatch reads warmer · listed cool

24. Nudestix

    3 Light · Nudies Tinted Blur Stick

    Worth sampling Swatch reads about the same · listed warm

25. Too Faced

    Warm Sand · Peach Perfect Comfort Matte Foundation – Peaches and Cream Collection

    Worth sampling Swatch reads deeper and warmer · listed warm

26. Milk Makeup

    Light · Blur Liquid Matte Foundation

    Worth sampling Swatch reads warmer · listed cool

27. bareMinerals

    1N Fair Ivory · Blemish Rescue Salicylic Acid Loose Powder Foundation

    Worth sampling Swatch reads warmer · listed neutral

28. Bite Beauty

    M60 · Changemaker Supercharged Micellar Foundation

    Worth sampling Swatch reads about the same · listed warm

29. rms beauty

    22 · "Un" Cover-Up Cream Foundation

    Worth sampling Swatch reads warmer · listed warm

30. L.A. Girl

    Porcelain · Pro Coverage Liquid Foundation

    Worth sampling Swatch reads warmer

31. W3LL People

    Tan · Bio Base Pressed Foundation

    Worth sampling Swatch reads deeper · listed neutral

32. J.Cat Beauty

    Soft Taupe · Skinsurance Max Coverage Silky Foundation

    Worth sampling Swatch reads warmer

33. Morphe

    Hint of Toffee · Morphe 2 Hint Hint Skin Tint

    Worth sampling Swatch reads warmer · listed neutral-cool

34. Smith & Cult

    260 Warm · Veiled Threat Weightless Micro-Blurring Foundation

    Worth sampling Swatch reads much warmer · listed warm

35. Laura Mercier

    2C1 · Tinted Moisturizer Broad Spectrum SPF 20 - Oil Free

    Worth sampling Swatch reads warmer · listed cool

36. CoverGirl

    30 - Light/Medium · Simply Ageless Skin Perfector Essence

    Worth sampling Swatch reads lighter and warmer

37. KVD Vegan Beauty

    52 Medium W · Lock-It Foundation

    Worth sampling Swatch reads deeper and warmer · listed warm

38. ILIA

    13 Kamari · Super Serum Skin Tint SPF 40 Foundation

    Worth sampling Swatch reads deeper and warmer · listed warm

39. Becca Cosmetics

    2C2 Teak · Ultimate Coverage 24 Hour Foundation

    Worth sampling Swatch reads warmer · listed neutral

40. Essence

    170 · Foundation Stick

    Worth sampling Swatch reads warmer

Closest shade in the other 65 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

• Almay 400 Medium Meets Deep
• Amorepacific 106 Medium Pink
• Anastasia Beverly Hills Banana
• Antonym Dark
• Au Naturale Marino
• Beauty Bakerie 327 Cool Neutral
• beautyblender 3.15 Cool
• Benefit Cosmetics Shade 4
• boscia Manhattan Beach
• Catrice 012C
• Charlotte Tilbury 4 FAIR
• Clé de Peau Beauté B20 Light Medium Beige
• ColourPop 125N Med Dark
• COOLA Golden
• Dermablend 15C Cool Beige
• Dose Of Colors 121 Light Medium
• Dr. Dennis Gross Skincare Medium/Deep
• Dr. Jart+ Light
• e.l.f. Cosmetics 6 Light Cool
• Estée Lauder 4C1 Outdoor Beige
• Exa 400 Lydia
• Fenty Beauty 160
• florence by mills F020
• Flower Beauty M1 Natural Beige
• Givenchy P210
• Gucci 230W
• Guerlain 03W
• Hourglass Vanilla
• Huda Beauty 335B
• Il Makiage 212-66080 80
• jane iredale M3
• Josie Maran Medium Dark
• Jouer Cosmetics Bronzed
• Juice Beauty 12 Desert Beige
• Juvia's Place 620 Fes
• Koh Gen Do 301
• Kosas Light+ Cool 180
• La Mer 21 Petal
• Lancôme 355 Bisque
• Lawless Mirage
• lilah b. b classic
• Lorac 13
• Makeup Revolution F7
• Max Factor Fair
• No7 Birch
• NYX Professional Makeup Natural
• Origins 240
• Pacifica 29CM Cool Medium
• Perricone MD Porcelain
• Physicians Formula Fair to Light
• Pretty Vulgar Shameless Skin
• PÜR Medium
• Rare Beauty 220C
• Rimmel London 010: Rose Ivory – For Very light skin with Cool undertones (Previously 'Light Porcelain')
• Sephora Collection 8 Bamboo
• Shiseido 410
• Sisley Paris 0C Vanilla
• Smashbox 0.5
• surratt beauty 2 Surreal Skin
• UOMA Beauty T2W Honey Honey
• Urban Decay 40
• Wander Beauty Golden Tan
• Wet n Wild Shell Bisque
• Yves Saint Laurent B50
• ZOEVA 220W Glorious

Filter every range in the shade finder

Next to it in Facefinity All Day Flawless 3 in 1 Foundation

• W62 Warm Beige (lighter)
• W70 Warm Sand (deeper)

Colours come from Max Factor's own website, checked October 2026. Test a shade on your jaw in daylight before you buy.