Foundation Shades

Ulta Beauty

Medium to Tan Neutral in other brands

Adjustable Coverage Foundation · Liquid and cream

Depth
Lighter than 68% of the shades in our data
Undertone
Listed as neutral from its name
Swatch
Reads cooler than most shades this deep #ecad8c
Data
Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Bobbi Brown Cool Beige in Skin Long-Wear Weightless Foundation SPF 15 (likely close). In all, 164 ranges have a likely-close shade and 103 brands have one worth trying.

Closest shade in each brand

The 40 closest of 103 brands. The other 63 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. Bobbi Brown

    Cool Beige · Skin Long-Wear Weightless Foundation SPF 15

    Likely close Swatch reads about the same · listed cool

  2. Dior

    2 Warm Peach · Dior Airflash Spray Foundation

    Likely close Swatch reads about the same · listed warm

  3. Tom Ford

    6.5 Sable · Traceless Foundation Stick

    Likely close Swatch reads about the same

  4. Natasha Denona

    R4 - Light Medium Rosy · Hy-Glam Serum Foundation

    Likely close Swatch reads about the same · listed cool

  5. Kevyn Aucoin

    07 ST · Stripped Nude Skin Tint

    Likely close Swatch reads about the same

  6. Milk Makeup

    Cashmere · Flex Foundation Stick

    Likely close Swatch reads about the same · listed cool

  7. MAC

    NW25 · Studio Waterweight SPF 30 Foundation

    Likely close Swatch reads about the same · listed neutral-cool

  8. Morphe

    Hint of Toffee · Morphe 2 Hint Hint Skin Tint

    Likely close Swatch reads about the same · listed neutral-cool

  9. Too Faced

    Seashell · Born This Way Matte 24 Hour Foundation

    Likely close Swatch reads about the same · listed cool

  10. Laura Mercier

    2C1 · Tinted Moisturizer Broad Spectrum SPF 20 - Oil Free

    Likely close Swatch reads about the same · listed cool

  11. Armani Beauty

    4.25 · Power Fabric Longwear High Cover Foundation SPF 25

    Likely close Swatch reads about the same · listed warm

  12. bareMinerals

    1N Fair Ivory · Blemish Rescue Salicylic Acid Loose Powder Foundation

    Likely close Swatch reads about the same · listed neutral

  13. L'Oréal

    C4, Light Medium · True Match Super-Blendable Foundation

    Likely close Swatch reads about the same

  14. Pat McGrath Labs

    12 Light Medium · Sublime Perfection Foundation

    Likely close Swatch reads about the same · listed cool

  15. Becca Cosmetics

    2C2 Teak · Ultimate Coverage 24 Hour Foundation

    Likely close Swatch reads about the same · listed neutral

  16. NARS

    M2.25 Lanai · Light Reflecting Advanced Skincare Foundation

    Likely close Swatch reads about the same · listed neutral

  17. rms beauty

    11.5 · "Un" Cover-Up Cream Foundation

    Likely close Swatch reads about the same · listed neutral

  18. Maybelline

    230 Natural Buff · Fit Me Matte + Poreless Liquid Foundation

    Likely close Swatch reads warmer

  19. Tarte

    20N · Maracuja Hydrating Tinted Moisturizer

    Likely close Swatch reads about the same · listed neutral

  20. J.Cat Beauty

    Soft Taupe · Skinsurance Max Coverage Silky Foundation

    Likely close Swatch reads about the same

  21. Bite Beauty

    M75 · Changemaker Supercharged Micellar Foundation

    Likely close Swatch reads about the same · listed warm

  22. Make Up For Ever

    Y405Golden · Matte Velvet Skin Blurring Powder Foundation

    Likely close Swatch reads about the same · listed warm

  23. Revlon

    200 Nude · ColorStay Makeup For Combo/Oily Skin

    Likely close Swatch reads about the same

  24. Givenchy

    P210 · Teint Couture Everwear 24H Foundation SPF 20

    Likely close Swatch reads about the same · listed cool

  25. Fenty Beauty

    160 · Pro Filt'r Soft Matte Longwear Foundation

    Likely close Swatch reads warmer

  26. Yves Saint Laurent

    B50 · Touche Eclat All-In-One Glow Foundation

    Likely close Swatch reads about the same · listed neutral

  27. Pacifica

    29CM Cool Medium · Alight Clean Foundation

    Likely close Swatch reads warmer · listed cool

  28. Haus Labs

    160 Light · Triclone Skin Tech Medium Coverage Foundation

    Likely close Swatch reads about the same · listed neutral

  29. Kosas

    Light+ Cool 180 · Revealer Skin-Improving Foundation SPF 25

    Likely close Swatch reads warmer · listed cool

  30. Rare Beauty

    220C · Liquid Touch Weightless Foundation

    Likely close Swatch reads warmer · listed neutral

  31. Ulta Beauty

    Tan Cool · Mineral Powder Foundation

    Likely close Swatch reads about the same · listed cool

  32. Milani

    Natural · Conceal + Perfect Smooth Finish Cream-To-Powder Foundation

    Likely close Swatch reads about the same

  33. Clinique

    CN 52 Neutral · Even Better Glow Light Reflecting Makeup Broad Spectrum SPF 15

    Likely close Swatch reads warmer · listed neutral

  34. Shiseido

    410 · Synchro Skin Self-Refreshing Foundation SPF 30

    Likely close Swatch reads warmer

  35. Smith & Cult

    260 Warm · Veiled Threat Weightless Micro-Blurring Foundation

    Likely close Swatch reads warmer · listed warm

  36. L.A. Girl

    Porcelain · Pro Coverage Liquid Foundation

    Likely close Swatch reads about the same

  37. KVD Vegan Beauty

    130 Light · Lock-It Powder Foundation Refills

    Likely close Swatch reads warmer

  38. It Cosmetics

    Tan · Celebration Foundation Illumination

    Likely close Swatch reads about the same

  39. Nudestix

    3 Light · Nudies Tinted Blur Stick

    Likely close Swatch reads about the same · listed warm

  40. Cover FX

    P40 · Power Play Foundation

    Likely close Swatch reads about the same · listed cool

Closest shade in the other 63 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Adjustable Coverage Foundation

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.