Max Factor

W70 Warm Sand in other brands

Facefinity All Day Flawless 3 in 1 Foundation · Liquid and cream

Depth: Lighter than 65% of the shades in our data
Undertone: Listed as warm from its name
Swatch: Reads cooler than most shades this deep #f4a673
Data: Max Factor's own website, October 2026 (how we collect it)

Listed as warm, but its swatch reads cooler than most shades this deep. Retailer swatches don't always show undertone well, so give the listed undertone more weight.

The closest shade in another brand is KIKO Milano 08 Golden Toffee in Skin Lover Refining Face Powder Foundation (likely close). In all, 90 ranges have a likely-close shade and 107 brands have one worth trying.

Closest shade in each brand

The 40 closest of 107 brands. The other 67 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

KIKO Milano

08 Golden Toffee · Skin Lover Refining Face Powder Foundation

Likely close Swatch reads about the same · listed warm
Dior

041 Ochre · Diorskin Forever Undercover Foundation

Likely close Swatch reads about the same · listed warm
jane iredale

M3 · Beyond Matte Liquid Foundation

Likely close Swatch reads about the same · listed warm
Tarte

26N light-medium neutral · Amazonian Clay Powder Foundation

Likely close Swatch reads about the same · listed neutral
bareMinerals

14 Silk · BAREPRO Performance Wear Liquid Foundation Broad Spectrum SPF 20

Likely close Swatch reads about the same · listed neutral-warm
Smashbox

3.0 · Studio Skin 24 Hour Oil-Free Hydra Foundation

Likely close Swatch reads about the same · listed cool
CoverGirl

40 - Medium · Simply Ageless Skin Perfector Essence

Likely close Swatch reads about the same
MAC

NW22 · Studio Fix Soft Matte Foundation Stick

Likely close Swatch reads deeper · listed neutral
Clarins

106N · Skin Illusion Natural Hydrating Foundation SPF 15

Likely close Swatch reads about the same · listed neutral
Lancôme

355 Bisque · Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation

Likely close Swatch reads about the same
L'Oréal

103 Natural Buff · Infallible Pro-Matte Liquid Longwear Foundation

Likely close Swatch reads about the same
Il Makiage

212-66065 65 · Woke Up Like This Flawless Base Foundation

Likely close Swatch reads deeper · listed warm
Ulta Beauty

Tan Dark Cool · Mineral Powder Foundation

Likely close Swatch reads about the same · listed cool
It Cosmetics

Tan · Celebration Foundation Illumination

Likely close Swatch reads about the same
Charlotte Tilbury

7 MEDIUM · Unreal Skin Sheer Glow Tint Hydrating Foundation Stick

Likely close Swatch reads deeper · listed warm
J.Cat Beauty

Cappucino · Skinsurance Max Coverage Silky Foundation

Likely close Swatch reads warmer
UOMA Beauty

T3W Honey Honey · Say What?! Foundation

Likely close Swatch reads deeper · listed olive
Smith & Cult

260 Warm · Veiled Threat Weightless Micro-Blurring Foundation

Likely close Swatch reads about the same · listed warm
Natasha Denona

P4 - Light Medium Peach · Hy-Glam Serum Foundation

Likely close Swatch reads lighter · listed warm
Wet n Wild

Shell Bisque · PhotoFocus Stick Foundation

Likely close Swatch reads about the same
Makeup Revolution

P14.5 · Conceal & Define Satte Matte Powder Foundation

Likely close Swatch reads about the same · listed neutral
Clinique

WN 22 Ecru · Even Better Glow Light Reflecting Makeup Broad Spectrum SPF 15

Likely close Swatch reads warmer · listed neutral-warm
ZOEVA

220W Glorious · Authentik Skin Natural Luminous Foundation

Likely close Swatch reads about the same · listed warm
KVD Vegan Beauty

49 Light N · Lock-It Foundation

Likely close Swatch reads about the same · listed neutral
Sephora Collection

30 P · Best Skin Ever Liquid Foundation

Likely close Swatch reads about the same · listed cool
Tom Ford

7.7 Honey · Traceless Foundation Stick

Likely close Swatch reads about the same
Kosas

Light+ Cool 180 · Revealer Skin-Improving Foundation SPF 25

Likely close Swatch reads about the same · listed cool
NARS

M3.75 Córdoba · Light Reflecting Advanced Skincare Foundation

Likely close Swatch reads about the same · listed neutral
Armani Beauty

5.5 · Neo Nude Foundation

Likely close Swatch reads about the same · listed warm
Estée Lauder

5C1 Rich Chestnut · Double Wear Stay In Place Matte Powder Foundation

Likely close Swatch reads deeper · listed cool
Milani

Deep Beige · Screen Queen Foundation

Likely close Swatch reads warmer
Morphe

Hint of Walnut · Morphe 2 Hint Hint Skin Tint

Likely close Swatch reads warmer · listed neutral-warm
Too Faced

Vanilla · Born This Way Matte 24 Hour Foundation

Likely close Swatch reads about the same · listed neutral
Yves Saint Laurent

BD40 · Touche Eclat All-In-One Glow Foundation

Likely close Swatch reads warmer · listed neutral-warm
L.A. Girl

Porcelain · Pro Coverage Liquid Foundation

Likely close Swatch reads about the same
Fenty Beauty

160 · Pro Filt'r Soft Matte Longwear Foundation

Likely close Swatch reads about the same
Maybelline

300 · Instant Age Rewind Eraser Treatment Makeup

Likely close Swatch reads deeper
Cover FX

G50 · Power Play Foundation

Likely close Swatch reads about the same · listed warm
Revlon

300 Golden Beige · ColorStay Makeup For Combo/Oily Skin

Likely close Swatch reads about the same · listed warm
Bobbi Brown

5 Honey · Skin Weightless Powder Foundation

Likely close Swatch reads warmer · listed warm

Closest shade in the other 67 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Facefinity All Day Flawless 3 in 1 Foundation

C64 Rose Gold (lighter)
N75 Golden (deeper)

Colours come from Max Factor's own website, checked October 2026. Test a shade on your jaw in daylight before you buy.