- Depth
- Lighter than 68% of the shades in our data
- Undertone
- Listed as cool on the brand's website
- Swatch
- Reads in between warm and cool #dfb190
- Data
- Ulta Beauty's own website, October 2026 (how we collect it)
The closest shade in another brand is CoverGirl L20 Light Ivory in TruBlend Matte Made Liquid Foundation (likely close). In all, 341 ranges have a likely-close shade and 111 brands have one worth trying.
Closest shade in each brand
The 40 closest of 111 brands. The other 71 brands are listed below.
One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.
-
CoverGirl
L20 Light Ivory · TruBlend Matte Made Liquid Foundation
Likely close Swatch reads about the same
-
Fenty Beauty
260 · Pro Filt'r Hydrating Longwear Foundation
Likely close Swatch reads about the same · listed neutral
-
Lancôme
160 Ivoire W · Teint Idole Ultra Wear 24H Long Wear Foundation
Likely close Swatch reads about the same · listed warm
-
Gucci
210N · Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation
Likely close Swatch reads about the same · listed cool
-
Lawless
Oasis · Woke Up Like This Flawless Finish Foundation
Likely close Swatch reads about the same · listed warm
-
Clinique
Fresh Cream Chamois · Acne Solutions Liquid Makeup
Likely close Swatch reads about the same · listed neutral-cool
-
Sephora Collection
14 Light Delicate Beige · 10 Hour Wear Perfection Foundation
Likely close Swatch reads about the same · listed cool
-
Yves Saint Laurent
BD30 · All Hours Longwear Natural Matte Foundation
Likely close Swatch reads about the same · listed warm
-
UOMA Beauty
T3N Fair Lady · Say What?! Foundation
Likely close Swatch reads about the same · listed neutral
-
Tarte
light · Skin Treat Poreless Tinted Moisturizer Broad Spectrum SPF 20
Likely close Swatch reads about the same
-
KIKO Milano
5.5NR Neutral Rose · Love Fusion 24H Moisture Radiant Foundation
Likely close Swatch reads about the same · listed neutral
-
La Mer
330 Tan · The Soft Fluid Long Wear Foundation SPF 20
Likely close Swatch reads about the same · listed neutral
-
Maybelline
Sun Beige · Super Stay Longwear Liquid Foundation 30Hr Wear
Likely close Swatch reads about the same
-
NARS
Patagonia · Soft Matte Complete Foundation
Likely close Swatch reads about the same · listed warm
-
Huda Beauty
210B Chai · #FauxFilter Full Coverage Matte Foundation
Likely close Swatch reads about the same · listed warm
-
Juice Beauty
17 Medium Tan · PHYTO-PIGMENTS Flawless Serum Foundation
Likely close Swatch reads about the same · listed neutral
-
Rimmel London
030 Light · Multi-Tasker Blur Booster Stick (Primer & Tint)
Likely close Swatch reads about the same
-
Clarins
102.5C · Skin Illusion Full Coverage Foundation
Likely close Swatch reads about the same · listed cool
-
Urban Decay
30 · Hydromaniac Glowy Tinted Hydrator Foundation
Likely close Swatch reads about the same · listed neutral
-
Jouer Cosmetics
Golden Sand · Essential High Coverage Crème Foundation
Likely close Swatch reads about the same · listed warm
-
Givenchy
Y215 · Teint Couture Everwear 24H Foundation SPF 20
Likely close Swatch reads about the same · listed warm
-
Clé de Peau Beauté
O10 Light Ocher · Radiant Cream Foundation SPF 25
Likely close Swatch reads about the same · listed neutral
-
bareMinerals
04 Suede · COMPLEXION RESCUE Hydrating Foundation Stick with Mineral SPF 25
Likely close Swatch reads about the same · listed cool
-
Kosas
Light Cool 150 · Revealer Skin-Improving Foundation SPF 25
Likely close Swatch reads about the same · listed cool
-
Smith & Cult
230 Warm · Veiled Threat Weightless Micro-Blurring Foundation
Likely close Swatch reads about the same · listed warm
-
It Cosmetics
30 Medium Cool · Your Skin But Better Foundation + Skincare
Likely close Swatch reads about the same · listed cool
-
Becca Cosmetics
2N1 Cashew · Ultimate Coverage 24 Hour Foundation
Likely close Swatch reads about the same · listed neutral
-
Anastasia Beverly Hills
Banana · Stick Foundation
Likely close Swatch reads about the same · listed warm
-
Morphe
F1.110 Cool · Fluidity Full-Coverage Foundation
Likely close Swatch reads about the same · listed cool
-
Hourglass
No. 2 Light Beige · Veil Fluid Makeup
Likely close Swatch reads about the same · listed neutral
-
Il Makiage
212-88060 60 · After Party Full Coverage Foundation
Likely close Swatch reads about the same · listed neutral
-
L'Oréal
455 - Natural Buff · Infallible 32 Hour Lightweight Fresh Wear Longwear Foundation
Likely close Swatch reads about the same
-
W3LL People
Fair Pink · Narcissist Foundation Stick
Likely close Swatch reads about the same · listed cool
-
Charlotte Tilbury
6 COOL · Beautiful Skin Foundation
Likely close Swatch reads about the same · listed cool
-
Dior
4 Warm · BACKSTAGE Face & Body Foundation
Likely close Swatch reads about the same · listed warm
Closest shade in the other 71 brands
A to Z by brand. The 40 above are closer; open a shade to see how close it is.
- Almay 200 Buff
- Amorepacific 104 Light/Medium Pink
- Antonym Dark
- Au Naturale Lucerne
- Beauty Bakerie 341 Warm Neutral
- beautyblender 2.50 Neutral
- Benefit Cosmetics 5 Shade Medium Neutral Warm
- Bite Beauty M70
- Bobbi Brown Sand
- boscia Manhattan Beach
- Burt's Bees Natural Beige
- Catrice 015W
- ColourPop 110W Medium
- COOLA Golden
- Dermablend 20W Cashew Beige
- Dose Of Colors 114 Light
- Dr. Dennis Gross Skincare Medium/Deep
- Dr. Jart+ Light
- e.l.f. Cosmetics Fair 120 N - fair with neutral undertones
- Elcie Cosmetics Cameo
- Essence 120
- Estée Lauder 3W1 Tawny
- florence by mills L040
- Flower Beauty M1 Natural Beige
- Guerlain 04N
- Haus Labs 175 Light
- Hynt Beauty Bronzed Beige
- J.Cat Beauty Buff
- jane iredale Honey Bronze
- Josie Maran RG30 Mystical
- Juvia's Place 610 Cebu
- Kevyn Aucoin 06 Medium EF
- Koh Gen Do 143
- KVD Vegan Beauty 130 Light
- L.A. Girl Fair
- Laura Mercier Chai
- lilah b. b classic
- Lorac 02
- MAC N6.5
- Make Up For Ever Y325
- Makeup Revolution F3.5
- Max Factor W33 Crystal Beige
- Milani Buff
- Milk Makeup Sand
- No7 Birch
- Nudestix 4 Nude
- NYX Professional Makeup Vanilla
- Ofra Cosmetics 4
- Origins 300
- Pacifica 29CM Cool Medium
- Pat McGrath Labs 14 Light Medium
- Perricone MD Ivory
- Physicians Formula Fair to Light
- Pretty Vulgar Shameless Skin
- PÜR MN5 Golden Medium
- Rare Beauty 180W
- Revlon 240 Medium Beige
- rms beauty 33
- Shiseido 250 Sand
- Sisley Paris 2N1 (2+) Sand
- Smashbox 0.5
- surratt beauty 4 Surreal Skin
- The Ordinary 3.0 R
- Tom Ford 1.3 Nude Ivory
- Too Faced Almond
- Ulta Beauty Light Cool
- VDL V04.5 Cool Undertone
- Wander Beauty Fair Light
- Wet n Wild Soft Beige
- Winky Lux Medium
- ZOEVA 110N Creative
Filter every range in the shade finder
Next to it in Complexion Crush Foundation
- Light To Medium Neutral (lighter)
- Light Neutral (deeper)
Colours come from Ulta Beauty's own website, checked October 2026. Test a shade on your jaw in daylight before you buy.