Tarte

29N light medium neutral in other brands

Shape Tape Cloud Coverage · Liquid and cream

Depth

Lighter than 78% of the shades in our data

Undertone

Listed as neutral on the brand's website

Swatch

Reads in between warm and cool #efbc99

Data

Tarte's own website, October 2026 (how we collect it)

The closest shade in another brand is Revlon 180 Sand Beige in ColorStay Makeup For Combo/Oily Skin (likely close). In all, 288 ranges have a likely-close shade and 110 brands have one worth trying.

Closest shade in each brand

The 40 closest of 110 brands. The other 70 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

1. Revlon

   180 Sand Beige · ColorStay Makeup For Combo/Oily Skin

   Likely close Swatch reads about the same

2. Too Faced

   Seashell · Born This Way Undetectable Medium-to-Full Coverage Foundation

   Likely close Swatch reads about the same · listed cool

3. Clinique

   CN 20 Fair · Even Better Clinical Serum Foundation Broad Spectrum SPF 25

   Likely close Swatch reads about the same

4. NARS

   M1.5 Vallauris · Sheer Glow Foundation

   Likely close Swatch reads about the same · listed cool

5. KIKO Milano

   3.5 NG Neutral Gold · Unlimited 24H Matte Foundation

   Likely close Swatch reads about the same · listed neutral-warm

6. La Mer

   340 Suede · The Soft Fluid Long Wear Foundation SPF 20

   Likely close Swatch reads about the same · listed warm

7. Hourglass

   Alabaster · Vanish Seamless Finish Foundation Stick

   Likely close Swatch reads about the same · listed cool

8. CoverGirl

   560 Medium · Clean Fresh Skin Milk Foundation

   Likely close Swatch reads about the same

9. Tarte

   20B light beige · Amazonian Clay Blurring Powder Foundation

   Likely close Swatch reads about the same · listed cool

10. Smith & Cult

    190 Warm · Veiled Threat Weightless Micro-Blurring Foundation

    Likely close Swatch reads about the same · listed warm

11. Charlotte Tilbury

    2 FAIR · Unreal Skin Sheer Glow Tint Hydrating Foundation Stick

    Likely close Swatch reads about the same · listed cool

12. L'Oréal

    W3, Light Medium · True Match Super-Blendable Foundation

    Likely close Swatch reads about the same

13. Milani

    Creamy Natural · Conceal + Perfect 2-in-1 Foundation + Concealer

    Likely close Swatch reads about the same

14. It Cosmetics

    Neutral Medium · CC+ Cream Illumination SPF 50+

    Likely close Swatch reads about the same · listed neutral

15. Pacifica

    31CL Cool Light · Alight Clean Foundation

    Likely close Swatch reads about the same · listed cool

16. Armani Beauty

    3.25 · Power Fabric Longwear High Cover Foundation SPF 25

    Likely close Swatch reads about the same · listed warm

17. Ulta Beauty

    Medium Neutral · Mineral Powder Foundation

    Likely close Swatch reads about the same · listed neutral

18. UOMA Beauty

    T2W Fair Lady · Say What?! Foundation

    Likely close Swatch reads about the same · listed warm

19. J.Cat Beauty

    Buff · Skinsurance Max Coverage Silky Foundation

    Likely close Swatch reads about the same

20. Bobbi Brown

    Neutral Honey · Skin Long-Wear Fluid Powder Foundation SPF 20

    Likely close Swatch reads about the same · listed neutral

21. Make Up For Ever

    Y375Golden · Matte Velvet Skin Blurring Powder Foundation

    Likely close Swatch reads about the same · listed warm

22. Maybelline

    120 · Instant Age Rewind Eraser Treatment Makeup

    Likely close Swatch reads about the same

23. Rare Beauty

    180W · Liquid Touch Weightless Foundation

    Likely close Swatch reads about the same · listed warm

24. Fenty Beauty

    160 · Pro Filt'r Hydrating Longwear Foundation

    Likely close Swatch reads about the same · listed neutral

25. Tom Ford

    2.0 Buff · Traceless Foundation Stick

    Likely close Swatch reads about the same

26. Pat McGrath Labs

    11 Light Medium · Sublime Perfection Foundation

    Likely close Swatch reads about the same · listed cool

27. Shiseido

    150 Lace · Revitalessence Skin Glow Foundation SPF 30

    Likely close Swatch reads about the same

28. Dior

    010 Ivory · Dreamskin Fresh & Perfect Cushion Broad Spectrum SPF 50

    Likely close Swatch reads about the same · listed neutral

29. Wet n Wild

    Nude Ivory · PhotoFocus Liquid Foundation

    Likely close Swatch reads about the same

30. Clarins

    105N · Skin Illusion Natural Hydrating Foundation SPF 15

    Likely close Swatch reads about the same · listed neutral

31. Max Factor

    Ivory · Lasting Performance Foundation

    Likely close Swatch reads about the same

32. MAC

    NC44.5 · Studio Fix Powder Plus Foundation

    Likely close Swatch reads about the same · listed warm

33. NYX Professional Makeup

    Vanilla · Total Control Pro Drop Foundation

    Likely close Swatch reads about the same

34. KVD Vegan Beauty

    45 Light W · Lock-It Foundation

    Likely close Swatch reads about the same · listed warm

35. ZOEVA

    130C Determined · Authentik Skin Natural Luminous Foundation

    Likely close Swatch reads about the same · listed cool

36. Makeup Revolution

    F3.5 · Conceal & Define Full Coverage Foundation

    Likely close Swatch reads about the same · listed neutral

37. Almay

    200 Buff · Clear Complexion Make Myself Clear Makeup

    Likely close Swatch reads about the same

38. surratt beauty

    2 Surreal Skin · Surreal Skin Foundation Wand

    Likely close Swatch reads about the same · listed cool

39. bareMinerals

    04 Aspen · BAREPRO Performance Wear Liquid Foundation Broad Spectrum SPF 20

    Likely close Swatch reads about the same · listed neutral-cool

40. jane iredale

    M2 · Beyond Matte Liquid Foundation

    Likely close Swatch reads about the same · listed warm

Closest shade in the other 70 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

• Amorepacific 104 Light/Medium Pink
• Anastasia Beverly Hills Banana
• Antonym Beige Light
• Au Naturale Lucerne
• Beauty Bakerie 341 Warm Neutral
• beautyblender 3.10 Cool
• Becca Cosmetics 2W1 Vanilla
• Benefit Cosmetics Shade 4
• Bite Beauty L35
• boscia Manhattan Beach
• Burt's Bees Porcelain
• Catrice 002 Neutral Ivory
• Clé de Peau Beauté O10 Light Ocher
• ColourPop 80W Medium
• COOLA Golden
• Cover FX 1 G Medium
• Dermablend 30W Bisque
• Dose Of Colors 114 Light
• Dr. Dennis Gross Skincare Light/Medium
• Dr. Jart+ Light
• e.l.f. Cosmetics 6 Light Cool
• Elcie Cosmetics Cameo
• Essence 131
• Estée Lauder 1N0 Porcelain
• Exa 470 Stefania
• florence by mills F020
• Flower Beauty M1 Natural Beige
• Givenchy Y205
• Gucci 150C
• Guerlain 04C
• Haus Labs 120 Light
• Huda Beauty 350G
• Hynt Beauty Sand
• Il Makiage 212-66050 50
• ILIA Catalina
• Josie Maran RG30 Mystical
• Jouer Cosmetics Honey Beige
• Juice Beauty 17 Medium Tan
• Juvia's Place 740 Marisol
• Kevyn Aucoin 05 ST
• Koh Gen Do 143
• Kosas Light Cool 150
• L.A. Girl Bisque
• Lancôme 100 Ivoire N
• Laura Mercier Cameo
• Lawless Oasis
• lilah b. b classic
• Lorac 03
• Milk Makeup Crème
• Morphe Hint of Almond
• Natasha Denona 55WR
• No7 1 Crème
• Nudestix 2 Light
• Ofra Cosmetics 4.25
• Origins 240
• Perricone MD Porcelain
• Physicians Formula Fair to Light
• PÜR Golden Light
• Rimmel London Sesame 070W - Warm
• rms beauty 11.5
• Sephora Collection 13 P
• Sisley Paris 2W2 Desert
• Smashbox 2.15
• The Ordinary 2.1 P
• Urban Decay 3.5
• VDL V04.5 Cool Undertone
• W3LL People Fair Golden
• Wander Beauty Fair Light
• Winky Lux Medium
• Yves Saint Laurent B20

Filter every range in the shade finder

Next to it in Shape Tape Cloud Coverage

• 27S light medium sand (lighter)
• 32S medium sand (deeper)

Colours come from Tarte's own website, checked October 2026. Test a shade on your jaw in daylight before you buy.