Foundation Shades

Rimmel London

504: Amber - Warm Undertone in other brands

Lasting Finish 35 Hour Foundation · Liquid and cream

Depth
Lighter than 16% of the shades in our data
Undertone
Listed as warm on the brand's website
Swatch
Reads in between warm and cool #9f5f2f
Data
Rimmel London's own website, October 2026 (how we collect it)

The closest shade in another brand is Pacifica 07WD Warm Deep in Alight Clean Foundation (likely close). In all, 148 ranges have a likely-close shade and 98 brands have one worth trying.

Closest shade in each brand

The 40 closest of 98 brands. The other 58 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. Pacifica

    07WD Warm Deep · Alight Clean Foundation

    Likely close Swatch reads about the same · listed warm

  2. Maybelline

    360 Mocha · Fit Me Matte + Poreless Liquid Foundation

    Likely close Swatch reads about the same

  3. Clarins

    D4N · Double Serum Foundation 2in1 Hybrid Foundation

    Likely close Swatch reads about the same

  4. NARS

    D2 New Caledonia · Sheer Glow Foundation

    Likely close Swatch reads about the same · listed warm

  5. Milani

    Chestnut · Conceal + Perfect Smooth Finish Cream-To-Powder Foundation

    Likely close Swatch reads about the same

  6. e.l.f. Cosmetics

    6.5 Deep Warm · Halo Glow Liquid Filter

    Likely close Swatch reads about the same · listed warm

  7. bareMinerals

    24 Neutral Dark · Matte Foundation Broad Spectrum SPF 15

    Likely close Swatch reads about the same · listed neutral

  8. Max Factor

    93 - Mocha · Miracle Pure Skin-Improving Foundation

    Likely close Swatch reads about the same

  9. Estée Lauder

    6C1 Rich Cocoa · Double Wear Light Soft Matte Hydra Makeup

    Likely close Swatch reads about the same · listed cool

  10. Fenty Beauty

    400 · Pro Filt'r Soft Matte Longwear Foundation

    Likely close Swatch reads about the same

  11. Juvia's Place

    330 Accra · I Am Magic Foundation

    Likely close Swatch reads about the same · listed olive

  12. Laura Mercier

    Ganache · Flawless Lumière Radiance-Perfecting Foundation

    Likely close Swatch reads about the same · listed warm

  13. Dose Of Colors

    128 Medium Tan · Meet Your Hue Foundation

    Likely close Swatch reads about the same · listed warm

  14. Kosas

    Medium Deep Warm 350 · Revealer Skin-Improving Foundation SPF 25

    Likely close Swatch reads about the same · listed warm

  15. It Cosmetics

    51 Rich Warm · Your Skin But Better Foundation + Skincare

    Likely close Swatch reads about the same · listed warm

  16. Natasha Denona

    NR13 - Dark Neutral Rosy · Hy-Glam Serum Foundation

    Likely close Swatch reads about the same · listed neutral-cool

  17. Catrice

    095N · Nude Drop Tinted Serum Foundation

    Likely close Swatch reads about the same · listed neutral

  18. Tarte

    Tan Sand · Amazonian Clay Full Coverage Airbrush Foundation

    Likely close Swatch reads about the same · listed warm

  19. Clinique

    Fresh Amber · Acne Solutions Liquid Makeup

    Likely close Swatch reads about the same · listed neutral-warm

  20. Cover FX

    G110 · Natural Finish Foundation

    Likely close Swatch reads about the same · listed warm

  21. PÜR

    DG6 Dark Almond · 4-In-1 Love Your Selfie Longwear Foundation & Concealer

    Likely close Swatch reads about the same · listed warm

  22. Haus Labs

    440 Medium Deep · Triclone Skin Tech Medium Coverage Foundation

    Likely close Swatch reads about the same · listed warm

  23. KIKO Milano

    WB110 Warm Beige 110 · Full Coverage 2-in-1 Foundation & Concealer

    Likely close Swatch reads about the same · listed warm

  24. Exa

    170 Paetynn · High Fidelity Foundation

    Likely close Swatch reads about the same · listed warm

  25. Makeup Revolution

    F13 · Conceal & Hydrate Foundation

    Likely close Swatch reads about the same · listed warm

  26. Essence

    205 · Silky Cushion Foundation

    Likely close Swatch reads about the same

  27. Nudestix

    8 Nude · Tinted Cover Foundation

    Likely close Swatch reads about the same · listed neutral-warm

  28. Charlotte Tilbury

    13 WARM · Airbrush Flawless Foundation

    Likely close Swatch reads cooler · listed warm

  29. Clé de Peau Beauté

    O90 Very Deep Ocher · Radiant Cream Foundation SPF 25

    Likely close Swatch reads about the same · listed neutral

  30. NYX Professional Makeup

    Almond · Total Control Pro Drop Foundation

    Likely close Swatch reads about the same

  31. Pat McGrath Labs

    26 Medium Deep · Sublime Perfection Foundation

    Likely close Swatch reads about the same · listed warm

  32. surratt beauty

    14 Surreal Skin · Surreal Skin Foundation Wand

    Likely close Swatch reads cooler · listed warm

  33. Urban Decay

    70 · Hydromaniac Glowy Tinted Hydrator Foundation

    Likely close Swatch reads about the same · listed warm

  34. Too Faced

    Caramel · Born This Way Matte 24 Hour Foundation

    Likely close Swatch reads about the same · listed neutral

  35. Beauty Bakerie

    313 Warm · InstaBake Aqua Glass Foundation

    Likely close Swatch reads about the same · listed warm

  36. Rimmel London

    100 Mocha · Multi-Tasker Blur Booster Stick (Primer & Tint)

    Likely close Swatch reads about the same

  37. Becca Cosmetics

    Walnut · Skin Love Weightless Blur Foundation

    Likely close Swatch reads about the same · listed neutral

  38. CoverGirl

    450 - Rich Warm · Clean Fresh Blurring Skin Tint SPF 30

    Likely close Swatch reads cooler · listed warm

  39. Lancôme

    465 Suede C · Teint Idole Ultra Wear 24H Long Wear Foundation

    Likely close Swatch reads deeper · listed cool

  40. Morphe

    F4.20 Warm · Fluidity Full-Coverage Foundation

    Likely close Swatch reads about the same · listed warm

Closest shade in the other 58 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Lasting Finish 35 Hour Foundation

Colours come from Rimmel London's own website, checked October 2026. Test a shade on your jaw in daylight before you buy.