Foundation Shades

Wet n Wild

Mocha in other brands

PhotoFocus Liquid Foundation · Liquid and cream

Depth
Lighter than 13% of the shades in our data
Undertone
Not listed
Swatch
Reads in between warm and cool #a15523
Data
Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Juvia's Place 230 Malawi in I Am Magic Foundation (likely close). In all, 58 ranges have a likely-close shade and 87 brands have one worth trying.

Closest shade in each brand

The 40 closest of 87 brands. The other 47 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. Juvia's Place

    230 Malawi · I Am Magic Foundation

    Likely close Swatch reads about the same · listed warm

  2. bareMinerals

    23 Medium Dark · Matte Foundation Broad Spectrum SPF 15

    Likely close Swatch reads about the same · listed neutral-cool

  3. Fenty Beauty

    440 · Pro Filt'r Soft Matte Longwear Foundation

    Likely close Swatch reads about the same

  4. e.l.f. Cosmetics

    51 Deep Cool · Soft Glam Satin Foundation

    Likely close Swatch reads about the same · listed cool

  5. L'Oréal

    Deep Cool · Age Perfect Radiant Serum Foundation

    Likely close Swatch reads about the same · listed cool

  6. Ulta Beauty

    Tan Cool · Youthful Glow Foundation Serum Drops

    Likely close Swatch reads about the same · listed cool

  7. Revlon

    500 Walnut · ColorStay Makeup For Normal/Dry Skin

    Likely close Swatch reads about the same

  8. Too Faced

    Butter Pecan · Born This Way Matte 24 Hour Foundation

    Likely close Swatch reads about the same · listed warm

  9. Pacifica

    04CD Cool Deep · Alight Clean Foundation

    Likely close Swatch reads about the same · listed cool

  10. KVD Vegan Beauty

    67 Deep C · Lock-It Foundation

    Likely close Swatch reads about the same · listed cool

  11. Lancôme

    540 Suede · Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation

    Likely close Swatch reads about the same

  12. Makeup Revolution

    F13 · Conceal & Hydrate Foundation

    Likely close Swatch reads about the same · listed warm

  13. Clinique

    WN 124 Sienna · Even Better Glow Light Reflecting Makeup Broad Spectrum SPF 15

    Likely close Swatch reads warmer · listed neutral-warm

  14. Milani

    Chestnut · Conceal + Perfect Smooth Finish Cream-To-Powder Foundation

    Likely close Swatch reads about the same

  15. Kosas

    Medium Deep Neutral Warm 340 · Revealer Skin-Improving Foundation SPF 25

    Likely close Swatch reads about the same · listed warm

  16. Rare Beauty

    460W · Liquid Touch Weightless Foundation

    Likely close Swatch reads about the same · listed warm

  17. Smashbox

    4.25 · Studio Skin 24 Hour Oil-Free Hydra Foundation

    Likely close Swatch reads cooler · listed warm

  18. MAC

    NW47 · Studio Fix Soft Matte Foundation Stick

    Likely close Swatch reads cooler · listed neutral

  19. Exa

    170 Paetynn · High Fidelity Foundation

    Likely close Swatch reads about the same · listed warm

  20. Marc Jacobs Beauty

    84 Cocoa Medium · Re(marc)able Full Cover Foundation Concentrate

    Likely close Swatch reads about the same · listed cool

  21. Laura Mercier

    Ganache · Flawless Lumière Radiance-Perfecting Foundation

    Likely close Swatch reads about the same · listed warm

  22. ZOEVA

    350W Masterful · Authentik Skin Natural Luminous Foundation

    Likely close Swatch reads cooler · listed neutral

  23. Pat McGrath Labs

    31 Deep · Sublime Perfection Foundation

    Likely close Swatch reads about the same · listed neutral

  24. Smith & Cult

    450 Cool · Veiled Threat Weightless Micro-Blurring Foundation

    Likely close Swatch reads cooler · listed cool

  25. Charlotte Tilbury

    13 WARM · Airbrush Flawless Foundation

    Likely close Swatch reads about the same · listed warm

  26. NARS

    D2 New Caledonia · Sheer Glow Foundation

    Likely close Swatch reads warmer · listed warm

  27. It Cosmetics

    Rich Honey · Bye Bye Foundation Full Coverage Moisturizer with SPF 50+

    Likely close Swatch reads cooler · listed warm

  28. Natasha Denona

    P9 - Dark Peach · Hy-Glam Serum Foundation

    Likely close Swatch reads lighter · listed warm

  29. Haus Labs

    470 Medium Deep · Triclone Skin Tech Medium Coverage Foundation

    Likely close Swatch reads about the same · listed warm

  30. Maybelline

    360 Mocha · Fit Me Matte + Poreless Liquid Foundation

    Likely close Swatch reads about the same

  31. Physicians Formula

    DpC1 · The Healthy Foundation SPF 20

    Likely close Swatch reads about the same

  32. Dose Of Colors

    128 Medium Tan · Meet Your Hue Foundation

    Likely close Swatch reads lighter · listed warm

  33. surratt beauty

    14 Surreal Skin · Surreal Skin Foundation Wand

    Likely close Swatch reads about the same · listed warm

  34. UOMA Beauty

    T1C Black Pearl · Say What?! Foundation

    Likely close Swatch reads about the same · listed cool

  35. PÜR

    DG6 Dark Almond · 4-In-1 Love Your Selfie Longwear Foundation & Concealer

    Likely close Swatch reads lighter · listed warm

  36. Benefit Cosmetics

    Shade 10 Deep Warm · Hello Happy Flawless Brightening Foundation SPF 15

    Worth sampling Swatch reads deeper · listed warm

  37. Cover FX

    G110 · Natural Finish Foundation

    Worth sampling Swatch reads lighter · listed warm

  38. Morphe

    F4.30 Warm · Fluidity Full-Coverage Foundation

    Worth sampling Swatch reads about the same · listed warm

  39. Becca Cosmetics

    5W2 Maple · Ultimate Coverage 24 Hour Foundation

    Worth sampling Swatch reads about the same · listed warm

  40. Estée Lauder

    6C1 Rich Cocoa · Double Wear Light Soft Matte Hydra Makeup

    Worth sampling Swatch reads lighter · listed cool

Closest shade in the other 47 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in PhotoFocus Liquid Foundation

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.