Foundation Shades

Morphe

F4.30 Warm in other brands

Fluidity Full-Coverage Foundation · Liquid and cream

Depth
Lighter than 14% of the shades in our data
Undertone
Listed as warm from its name
Swatch
Reads in between warm and cool #9c5f3b
Data
Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Fenty Beauty 420 in Pro Filt'r Soft Matte Powder Foundation (likely close). In all, 136 ranges have a likely-close shade and 98 brands have one worth trying.

Closest shade in each brand

The 40 closest of 98 brands. The other 58 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. Fenty Beauty

    420 · Pro Filt'r Soft Matte Powder Foundation

    Likely close Swatch reads about the same · listed warm

  2. Clinique

    WN 122 Clove · Even Better Clinical Serum Foundation Broad Spectrum SPF 25

    Likely close Swatch reads about the same

  3. Haus Labs

    415 Medium Deep · Triclone Skin Tech Medium Coverage Foundation

    Likely close Swatch reads about the same · listed neutral

  4. Charlotte Tilbury

    13 NEUTRAL · Airbrush Flawless Foundation

    Likely close Swatch reads about the same · listed neutral

  5. Pat McGrath Labs

    28 Medium Deep · Sublime Perfection Foundation

    Likely close Swatch reads about the same · listed cool

  6. Armani Beauty

    13.5 · Luminous Silk Perfect Glow Flawless Oil-Free Foundation

    Likely close Swatch reads about the same · listed warm

  7. bareMinerals

    26 Chai · BAREPRO Performance Wear Liquid Foundation Broad Spectrum SPF 20

    Likely close Swatch reads about the same · listed warm

  8. Estée Lauder

    8C1 Rich Java · Double Wear Stay In Place Matte Powder Foundation

    Likely close Swatch reads about the same · listed cool

  9. Tarte

    53H Deep Honey · Amazonian Clay Full Coverage Foundation SPF 15

    Likely close Swatch reads about the same · listed warm

  10. surratt beauty

    14 Surreal Skin · Surreal Skin Foundation Wand

    Likely close Swatch reads about the same · listed warm

  11. jane iredale

    M14 · Beyond Matte Liquid Foundation

    Likely close Swatch reads about the same · listed warm

  12. PÜR

    DN7 Cocoa · 4-In-1 Love Your Selfie Longwear Foundation & Concealer

    Likely close Swatch reads about the same · listed neutral

  13. KVD Vegan Beauty

    200 Deep · Lock-It Powder Foundation

    Likely close Swatch reads about the same

  14. UOMA Beauty

    T1C Black Pearl · Say What?! Foundation

    Likely close Swatch reads about the same · listed cool

  15. Milani

    Chestnut · Conceal + Perfect 2-in-1 Foundation + Concealer

    Likely close Swatch reads about the same

  16. Becca Cosmetics

    5W1 Amber · Ultimate Coverage 24 Hour Foundation

    Likely close Swatch reads about the same · listed warm

  17. Rare Beauty

    470C · Liquid Touch Weightless Foundation

    Likely close Swatch reads about the same · listed cool

  18. Natasha Denona

    NR13 - Dark Neutral Rosy · Hy-Glam Serum Foundation

    Likely close Swatch reads about the same · listed neutral-cool

  19. NYX Professional Makeup

    Cappuccino · Total Control Pro Drop Foundation

    Likely close Swatch reads about the same

  20. e.l.f. Cosmetics

    6 Tan/Deep Warm · Halo Glow Liquid Filter

    Likely close Swatch reads about the same · listed warm

  21. Makeup Revolution

    F13 · Conceal & Hydrate Foundation

    Likely close Swatch reads about the same · listed warm

  22. Laura Mercier

    6W1 · Tinted Moisturizer Broad Spectrum SPF 20 - Oil Free

    Likely close Swatch reads about the same · listed neutral-warm

  23. L'Oréal

    Chestnut · Age Perfect Radiant Serum Foundation

    Likely close Swatch reads about the same

  24. Kosas

    Medium Deep Neutral Warm 340 · Revealer Skin-Improving Foundation SPF 25

    Likely close Swatch reads about the same · listed warm

  25. Urban Decay

    11.0 · All Nighter Liquid Full Coverage Foundation

    Likely close Swatch reads about the same · listed warm

  26. Cover FX

    G100 · Power Play Foundation

    Likely close Swatch reads about the same · listed warm

  27. Dose Of Colors

    128 Medium Tan · Meet Your Hue Foundation

    Likely close Swatch reads about the same · listed warm

  28. Au Naturale

    Mumbai · Zero Gravity C2P Foundation

    Likely close Swatch reads about the same · listed warm

  29. NARS

    Marquises · Soft Matte Complete Foundation

    Likely close Swatch reads about the same · listed warm

  30. It Cosmetics

    53 Rich Neutral · Your Skin But Better Foundation + Skincare

    Likely close Swatch reads about the same · listed neutral

  31. Exa

    170 Paetynn · High Fidelity Foundation

    Likely close Swatch reads about the same · listed warm

  32. Dermablend

    75W Golden Brown · Cover Creme Full Coverage Foundation

    Likely close Swatch reads about the same · listed warm

  33. Revlon

    420 Mahogany · ColorStay Full Cover Foundation

    Likely close Swatch reads about the same

  34. Juvia's Place

    340 Kampala · I Am Magic Foundation

    Likely close Swatch reads about the same · listed warm

  35. Maybelline

    Deep Bronze · Super Stay Longwear Liquid Foundation 30Hr Wear

    Likely close Swatch reads about the same

  36. Beauty Bakerie

    313 Warm · InstaBake Aqua Glass Foundation

    Likely close Swatch reads warmer · listed warm

  37. MAC

    NC60 · Studio Fix Soft Matte Foundation Stick

    Likely close Swatch reads about the same · listed neutral

  38. Il Makiage

    212-66170 170 · Woke Up Like This Flawless Base Foundation

    Likely close Swatch reads cooler · listed cool

  39. Too Faced

    Maple · Born This Way Undetectable Medium-to-Full Coverage Foundation

    Likely close Swatch reads about the same · listed neutral

  40. Benefit Cosmetics

    Shade 11 · Hello Happy Air Stick Foundation SPF 20

    Likely close Swatch reads about the same · listed neutral

Closest shade in the other 58 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Fluidity Full-Coverage Foundation

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.