Foundation Shades

Rimmel London

008 Soft Beige in other brands

Lasting Finish 25H Compact Powder Foundation · Powder

Depth
Lighter than 34% of the shades in our data
Undertone
Not listed
Swatch
Reads in between warm and cool #b98c6b
Data
Rimmel London's own website, October 2026 (how we collect it)

The closest shade in another brand is Anastasia Beverly Hills 320N in Luminous Foundation (likely close). In all, 230 ranges have a likely-close shade and 112 brands have one worth trying.

Closest shade in each brand

The 40 closest of 112 brands. The other 72 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. Anastasia Beverly Hills

    320N · Luminous Foundation

    Likely close Swatch reads about the same · listed neutral-cool

  2. MAC

    NW30 · Studio Fix Fluid SPF 15 24HR Matte Foundation + Oil Control

    Likely close Swatch reads about the same · listed cool

  3. Rimmel London

    210 Golden Beige · Kind & Free Blur It Out Mattifying Skin Tint

    Likely close Swatch reads about the same · listed warm

  4. Catrice

    033W · Invisible Cover Cushion Foundation

    Likely close Swatch reads about the same · listed warm

  5. NYX Professional Makeup

    Caramel · Total Control Pro Drop Foundation

    Likely close Swatch reads about the same

  6. Essence

    175 · Silky Blur Hydrating Longwear Foundation

    Likely close Swatch reads about the same

  7. No7

    Latte 420N · Beautifully Matte Foundation SPF15

    Likely close Swatch reads about the same · listed neutral

  8. Makeup Revolution

    F10.2 · Conceal & Define Full Coverage Foundation

    Likely close Swatch reads about the same · listed neutral

  9. Pat McGrath Labs

    18 Medium · Sublime Perfection Foundation

    Likely close Swatch reads about the same · listed olive

  10. Dermablend

    45W Hazelnut Beige · Cover Creme Full Coverage Foundation

    Likely close Swatch reads about the same · listed warm

  11. Sisley Paris

    6C Amber · Phyto-Teint Perfection

    Likely close Swatch reads about the same · listed cool

  12. Natasha Denona

    87W · Foundation X+

    Likely close Swatch reads about the same · listed warm

  13. Yves Saint Laurent

    B55 · All Hours Longwear Natural Matte Foundation

    Likely close Swatch reads about the same · listed neutral-warm

  14. Make Up For Ever

    Y375 · Ultra HD Invisible Cover Foundation

    Likely close Swatch reads about the same · listed warm

  15. KIKO Milano

    N8 Neutral · Instamoisture Glow Foundation

    Likely close Swatch reads about the same · listed neutral

  16. Milani

    Sand Beige · Conceal + Perfect Smooth Finish Cream-To-Powder Foundation

    Likely close Swatch reads about the same

  17. Armani Beauty

    9 · Power Fabric Longwear High Cover Foundation SPF 25

    Likely close Swatch reads cooler · listed cool

  18. Sephora Collection

    36 Ambre · 10 Hour Wear Perfection Foundation

    Likely close Swatch reads about the same · listed warm

  19. bareMinerals

    24.5 Maple · BarePRO 24 hour Longwear Liquid Foundation with Mineral SPF 20

    Likely close Swatch reads about the same · listed cool

  20. Estée Lauder

    5W2 Rich Caramel · Futurist Hydra Rescue Moisturizing Makeup SPF 45

    Likely close Swatch reads about the same · listed warm

  21. CoverGirl

    610 Rich/Deep · Clean Fresh Skin Milk Foundation

    Likely close Swatch reads about the same

  22. Guerlain

    055N · L'Essentiel Natural Longwear Foundation SPF 20

    Likely close Swatch reads about the same · listed neutral

  23. Revlon

    330 Natural Tan · ColorStay Light Cover Liquid Foundation

    Likely close Swatch reads about the same

  24. Beauty Bakerie

    323 Warm · InstaBake Aqua Glass Foundation

    Likely close Swatch reads about the same · listed warm

  25. Exa

    300 Michelle · High Fidelity Foundation

    Likely close Swatch reads about the same · listed neutral

  26. Dr. Jart+

    Medium · Premium Beauty Balm SPF 40

    Likely close Swatch reads about the same

  27. e.l.f. Cosmetics

    4 Medium Neutral · Halo Glow Liquid Filter

    Likely close Swatch reads about the same · listed neutral

  28. Laura Mercier

    5W1 · Tinted Moisturizer Natural Skin Perfector Broad Spectrum SPF 30

    Likely close Swatch reads warmer · listed warm

  29. Too Faced

    Maple · Born This Way Foundation

    Likely close Swatch reads about the same · listed neutral

  30. Clé de Peau Beauté

    O40 Light Tan Ocher · Radiant Fluid Foundation Natural SPF 25

    Likely close Swatch reads about the same · listed neutral

  31. jane iredale

    Bittersweet · PurePressed Base Mineral Foundation Refill

    Likely close Swatch reads about the same · listed warm

  32. Il Makiage

    212-66090 90 · Woke Up Like This Flawless Base Foundation

    Likely close Swatch reads about the same · listed olive

  33. It Cosmetics

    39 Tan Neutral · Your Skin But Better Foundation + Skincare

    Likely close Swatch reads about the same · listed neutral

  34. Morphe

    F3.10 Warm · Fluidity Full-Coverage Foundation

    Likely close Swatch reads about the same · listed warm

  35. Cover FX

    4 N Medium · Custom Cover Drops

    Likely close Swatch reads about the same · listed neutral

  36. Clarins

    M5N · Double Serum Foundation 2in1 Hybrid Foundation

    Likely close Swatch reads about the same

  37. VDL

    V07 Cool Undertone · Perfect Lasting Foundation

    Likely close Swatch reads about the same · listed cool

  38. Perricone MD

    Beige · No Makeup Foundation Serum Broad Spectrum SPF 20

    Likely close Swatch reads about the same

  39. Bobbi Brown

    7 Almond · Skin Foundation SPF 15

    Likely close Swatch reads cooler · listed warm

  40. Urban Decay

    7.5 · All Nighter Liquid Full Coverage Foundation

    Likely close Swatch reads about the same · listed cool

Closest shade in the other 72 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Lasting Finish 25H Compact Powder Foundation

Colours come from Rimmel London's own website, checked October 2026. Test a shade on your jaw in daylight before you buy.