Foundation Shades

PÜR

LN2 Fair Ivory in other brands

4-In-1 Love Your Selfie Longwear Foundation & Concealer · Liquid and cream

Depth
Lighter than 96% of the shades in our data
Undertone
Listed as neutral from its retail listing
Swatch
Reads in between warm and cool #ece0d6
Data
Retailer swatch, January 2021 (how we collect it)

This shade is lighter than most shades in our data, so many ranges won't go far enough. Look for the "Likely close" rows first.

The closest shade in another brand is ColourPop 05W Fair in Pretty Fresh Foundation (likely close). In all, 92 ranges have a likely-close shade and 88 brands have one worth trying.

Closest shade in each brand

The 40 closest of 88 brands. The other 48 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. ColourPop

    05W Fair · Pretty Fresh Foundation

    Likely close Swatch reads about the same · listed warm

  2. jane iredale

    Ivory · PurePressed Base Mineral Foundation Refill

    Likely close Swatch reads about the same · listed neutral

  3. Clinique

    WN 01 Flax · Beyond Perfecting Foundation + Concealer

    Likely close Swatch reads about the same · listed neutral-warm

  4. Maybelline

    Natural Ivory · Dream Urban Cover Flawless Coverage Foundation SPF 50

    Likely close Swatch reads cooler

  5. Estée Lauder

    1N2 Ecru · Futurist Hydra Rescue Moisturizing Makeup SPF 45

    Likely close Swatch reads about the same · listed neutral-cool

  6. e.l.f. Cosmetics

    Light Ivory · Flawless Finish Foundation

    Likely close Swatch reads cooler · listed warm

  7. Ulta Beauty

    Very Fair Cool · Moisturizing Foundation Stick

    Likely close Swatch reads about the same · listed cool

  8. Natasha Denona

    3N · Transformatte Pore Vanishing Matte Foundation

    Likely close Swatch reads about the same · listed neutral

  9. ZOEVA

    010N Aglow · Authentik Skin Natural Luminous Foundation

    Likely close Swatch reads about the same · listed neutral

  10. Smith & Cult

    120 Cool · Veiled Threat Weightless Micro-Blurring Foundation

    Likely close Swatch reads cooler · listed cool

  11. Makeup Revolution

    P1 · Conceal & Define Satte Matte Powder Foundation

    Likely close Swatch reads about the same · listed neutral

  12. VDL

    A02 Cool Light Beige · Perfect Lasting Foundation

    Likely close Swatch reads cooler · listed cool

  13. UOMA Beauty

    T1N White Pearl · Say What?! Foundation

    Likely close Swatch reads cooler · listed neutral

  14. Lancôme

    090 Ivoire N · Rénergie Lift Makeup Lightweight Liquid Foundation SPF 27

    Likely close Swatch reads warmer

  15. Almay

    Light · Smart Shade Skintone Matching Makeup

    Likely close Swatch reads warmer

  16. Catrice

    010 Light Beige · HD Liquid Coverage Foundation

    Likely close Swatch reads warmer

  17. Anastasia Beverly Hills

    100N · Luminous Foundation

    Likely close Swatch reads warmer · listed neutral

  18. L.A. Girl

    White · Pro Coverage Liquid Foundation

    Likely close Swatch reads warmer

  19. Tarte

    Ivory · Amazonian Clay BB Tinted Moisturizer Broad Spectrum SPF 20 Sunscreen

    Likely close Swatch reads lighter and cooler

  20. Beauty Bakerie

    357 Warm Neutral · InstaBake Aqua Glass Foundation

    Likely close Swatch reads about the same · listed neutral-warm

  21. Cover FX

    N0 · Pressed Mineral Foundation

    Likely close Swatch reads cooler · listed neutral

  22. PÜR

    LN2 Fair Ivory · 4-in-1 Pressed Mineral Powder Foundation SPF 15

    Likely close Swatch reads about the same · listed neutral

  23. Bobbi Brown

    00 Alabaster · Skin Foundation SPF 15

    Likely close Swatch reads cooler · listed cool

  24. Sephora Collection

    1 Lace · Matte Perfection Tinted Moisturizer

    Likely close Swatch reads much cooler

  25. Morphe

    Hint of Latte · Morphe 2 Hint Hint Skin Tint

    Likely close Swatch reads cooler · listed neutral-cool

  26. Armani Beauty

    0 · Neo Nude Foundation

    Likely close Swatch reads about the same · listed neutral

  27. CoverGirl

    510 Porcelain · Clean Fresh Skin Milk Foundation

    Likely close Swatch reads cooler

  28. Exa

    530 Terese · High Fidelity Foundation

    Likely close Swatch reads warmer · listed neutral

  29. NARS

    Gobi · All Day Luminous Weightless Foundation

    Likely close Swatch reads about the same · listed warm

  30. Dior

    1 Cool · BACKSTAGE Face & Body Foundation

    Likely close Swatch reads about the same · listed cool

  31. Smashbox

    0.3 · Studio Skin 24 Hour Oil-Free Hydra Foundation

    Likely close Swatch reads cooler · listed neutral

  32. Make Up For Ever

    R210 · Matte Velvet Skin Full Coverage Foundation

    Likely close Swatch reads warmer · listed cool

  33. Urban Decay

    20CP · Stay Naked The Fix Powder Foundation

    Likely close Swatch reads much cooler · listed cool

  34. It Cosmetics

    Fair · Bye Bye Lines Sheer Liquid Foundation

    Likely close Swatch reads lighter and warmer

  35. Milani

    Porcelain · Conceal + Perfect 2-in-1 Foundation + Concealer

    Likely close Swatch reads about the same

  36. Charlotte Tilbury

    1 Fair · Light Wonder Foundation

    Likely close Swatch reads about the same · listed neutral

  37. Hourglass

    Shell · Illusion Hyaluronic Skin Tint

    Likely close Swatch reads warmer · listed neutral

  38. Dose Of Colors

    101 Fair · Meet Your Hue Foundation

    Likely close Swatch reads lighter and much cooler · listed neutral

  39. The Ordinary

    1.0 P · Serum Foundation

    Likely close Swatch reads much warmer · listed cool

  40. beautyblender

    1.00 Cool · Bounce Liquid Whip Long Wear Foundation

    Likely close Swatch reads lighter · listed cool

Closest shade in the other 48 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in 4-In-1 Love Your Selfie Longwear Foundation & Concealer

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.