No7

18 Wheat in other brands

Stay Perfect Foundation · Liquid and cream

Depth

Lighter than 35% of the shades in our data

Undertone

Not listed

Swatch

Reads cooler than most shades this deep #b78f78

Data

No7's own website, October 2026 (how we collect it)

The closest shade in another brand is Sephora Collection 42 Warm Tan in Matte Perfection Powder Foundation (likely close). In all, 112 ranges have a likely-close shade and 108 brands have one worth trying.

Closest shade in each brand

The 40 closest of 108 brands. The other 68 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

1. Sephora Collection

   42 Warm Tan · Matte Perfection Powder Foundation

   Likely close Swatch reads about the same · listed warm

2. La Mer

   240 Buff · The Soft Fluid Long Wear Foundation SPF 20

   Likely close Swatch reads about the same · listed warm

3. Make Up For Ever

   Y325 · Ultra HD Invisible Cover Foundation

   Likely close Swatch reads about the same · listed warm

4. Sisley Paris

   5C Golden · Phyto-Teint Nude

   Likely close Swatch reads about the same · listed cool

5. Yves Saint Laurent

   BD60 · Touche Eclat Le Teint Radiant Liquid Foundation

   Likely close Swatch reads about the same · listed neutral-warm

6. Ulta Beauty

   Tan Cool · Adjustable Coverage Powder Foundation

   Likely close Swatch reads about the same · listed cool

7. CoverGirl

   153 - Sand Beige · Clean Invisible Foundation

   Likely close Swatch reads about the same

8. Rimmel London

   009 Honey · Lasting Finish 25H Compact Powder Foundation

   Likely close Swatch reads about the same

9. Essence

   158 · Silky Blur Hydrating Longwear Foundation

   Likely close Swatch reads about the same

10. e.l.f. Cosmetics

    Caramel · Flawless Finish Foundation

    Likely close Swatch reads about the same · listed neutral

11. Pretty Vulgar

    Deep Truth · Bird's Nest Blurring Beauty Mousse CC Cream

    Likely close Swatch reads about the same

12. Catrice

    042C · Invisible Cover Cushion Foundation

    Likely close Swatch reads about the same · listed cool

13. Armani Beauty

    9 · Power Fabric Longwear High Cover Foundation SPF 25

    Likely close Swatch reads about the same · listed cool

14. Haus Labs

    280 Light Medium · Triclone Skin Tech Medium Coverage Foundation

    Likely close Swatch reads about the same · listed warm

15. Clé de Peau Beauté

    B40 Light Tan Beige · Radiant Fluid Foundation Matte SPF 20

    Likely close Swatch reads about the same · listed cool

16. Cover FX

    4 N Medium · Custom Cover Drops

    Likely close Swatch reads about the same · listed neutral

17. Bobbi Brown

    Neutral Walnut · Skin Long-Wear Fluid Powder Foundation SPF 20

    Likely close Swatch reads about the same · listed neutral

18. No7

    Sandalwood 470N · Beautifully Matte Foundation SPF15

    Likely close Swatch reads warmer · listed neutral

19. ColourPop

    148N Med Dark · Pretty Fresh Foundation

    Likely close Swatch reads about the same · listed neutral

20. Dermablend

    43N · Flawless Creator Liquid Foundation Drops

    Likely close Swatch reads lighter · listed neutral

21. Wander Beauty

    Golden Tan · Wanderlust Powder Foundation

    Likely close Swatch reads about the same · listed warm

22. NYX Professional Makeup

    Medium Buff · Can't Stop Won't Stop Foundation

    Likely close Swatch reads warmer · listed warm

23. Estée Lauder

    2N3 Dune · Double Wear Light Soft Matte Hydra Makeup

    Likely close Swatch reads lighter · listed neutral

24. Kevyn Aucoin

    11 Medium EF · The Etherealist Foundation

    Likely close Swatch reads lighter · listed cool

25. Milani

    Sand · Conceal + Perfect Smooth Finish Cream-To-Powder Foundation

    Likely close Swatch reads about the same

26. Jouer Cosmetics

    Caramel · Essential High Coverage Crème Foundation

    Likely close Swatch reads about the same · listed warm

27. bareMinerals

    17 Fawn · BAREPRO Performance Wear Liquid Foundation Broad Spectrum SPF 20

    Likely close Swatch reads about the same · listed cool

28. Dr. Jart+

    Medium · Premium Beauty Balm SPF 40

    Likely close Swatch reads warmer

29. Tarte

    42N · SEA Water Foundation Broad Spectrum SPF 15

    Likely close Swatch reads about the same · listed neutral

30. Max Factor

    Natural Beige · Lasting Performance Foundation

    Likely close Swatch reads lighter

31. Maybelline

    245 Classic Beige · Fit Me Matte + Poreless Liquid Foundation

    Likely close Swatch reads about the same

32. Clinique

    Medium · Moisture Surge CC Cream Hydrating Colour Corrector Broad Spectrum SPF 30

    Likely close Swatch reads about the same

33. Too Faced

    Mocha · Born This Way Pressed Powder Foundation

    Likely close Swatch reads about the same · listed cool

34. Dior

    5 Neutral · Dior Airflash Spray Foundation

    Likely close Swatch reads warmer · listed neutral

35. Bite Beauty

    T125 · Changemaker Supercharged Micellar Foundation

    Likely close Swatch reads about the same · listed neutral

36. Guerlain

    05C · Lingerie De Peau Natural Perfection Foundation SPF 20

    Likely close Swatch reads about the same · listed cool

37. Il Makiage

    212-66090 90 · Woke Up Like This Flawless Base Foundation

    Likely close Swatch reads warmer · listed olive

38. Exa

    260 Alex · High Fidelity Foundation

    Likely close Swatch reads warmer

39. Charlotte Tilbury

    10 Dark · Light Wonder Foundation

    Likely close Swatch reads deeper · listed warm

40. Burt's Bees

    Almond Beige · Goodness Glows Liquid Foundation

    Likely close Swatch reads warmer · listed cool

Closest shade in the other 68 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

• Almay 500 Deep Like Me
• Amorepacific 208 Medium Yellow
• Anastasia Beverly Hills 320N
• Antonym Dark
• Au Naturale Kapua
• Beauty Bakerie 323 Warm
• beautyblender 3.65 Neutral
• Becca Cosmetics 3C2 Cassava
• Benefit Cosmetics Shade 8 Tan Warm
• BLK/OPL Rich Caramel
• boscia Newport
• Clarins M2W
• COOLA Light/Medium
• Dose Of Colors 122 Medium Tan
• Dr. Dennis Gross Skincare Medium/Deep
• Elcie Cosmetics Vanilla
• Fenty Beauty 11
• florence by mills M080
• Givenchy Y315
• Gucci 280C
• Hourglass Nude
• Huda Beauty 455R
• ILIA 12 Kokkini
• It Cosmetics 39 Tan Neutral
• J.Cat Beauty Golden Beige
• jane iredale Cognac
• Josie Maran RG75 Reverent
• Juice Beauty 16 Natural Tan
• Juvia's Place 500 Bogota
• KIKO Milano N8 Neutral
• Koh Gen Do 303
• Kosas 07 Tone
• KVD Vegan Beauty 048 Medium
• L.A. Girl Natural
• L'Oréal Classic Beige
• Lancôme 08N
• Laura Mercier 13
• Lawless Warmth
• lilah b. b timeless
• Lorac 13
• MAC NW30
• Makeup Revolution F10.2
• Milk Makeup Caramel
• Morphe F3.10 Warm
• NARS Seychelles
• Natasha Denona 92 WNDeep
• Nudestix 6 Medium
• Ofra Cosmetics 3
• Origins 620
• Pat McGrath Labs 18 Medium
• Perricone MD Buff
• Physicians Formula Light to Medium
• PÜR DP3 Caramel
• Rare Beauty 350C
• Revlon 400 Caramel
• rms beauty 55
• Shiseido 450
• Smashbox 3.2
• Smith & Cult 280 Warm
• surratt beauty 10 Surreal Skin
• The Ordinary 3.1 Y
• Tom Ford 8.2 Warm Honey
• UOMA Beauty T1N Bronze Venus
• Urban Decay 7.5
• VDL V07 Cool Undertone
• W3LL People Rich Mocha
• Wet n Wild Amber Beige
• ZOEVA 210N Gifted

Filter every range in the shade finder

Next to it in Stay Perfect Foundation

• 17 Sand (lighter)
• 20 Latte (deeper)

Colours come from No7's own website, checked October 2026. Test a shade on your jaw in daylight before you buy.