Maybelline

130 in other brands

Lifter Plump & Glow Foundation · Liquid and cream

Depth: Lighter than 53% of the shades in our data
Undertone: Not listed
Swatch: Reads cooler than most shades this deep #e19d78
Data: Maybelline's own website, October 2026 (how we collect it)

The closest shade in another brand is Tarte 27B light-medium beige in Amazonian Clay Powder Foundation (likely close). In all, 220 ranges have a likely-close shade and 111 brands have one worth trying.

Closest shade in each brand

The 40 closest of 111 brands. The other 71 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

Tarte

27B light-medium beige · Amazonian Clay Powder Foundation

Likely close Swatch reads about the same · listed cool
bareMinerals

2C Fairly Medium · Blemish Rescue Salicylic Acid Loose Powder Foundation

Likely close Swatch reads about the same · listed cool
ILIA

13 Kamari · Super Serum Skin Tint SPF 40 Foundation

Likely close Swatch reads about the same · listed warm
Too Faced

Warm Sand · Peach Perfect Comfort Matte Foundation – Peaches and Cream Collection

Likely close Swatch reads about the same · listed warm
Bobbi Brown

Cool Golden · Skin Long-Wear Weightless Foundation SPF 15

Likely close Swatch reads about the same · listed neutral
Maybelline

300 · Instant Age Rewind Eraser Treatment Makeup

Likely close Swatch reads about the same
Dior

025 Apricot Beige · Dreamskin Fresh & Perfect Cushion Broad Spectrum SPF 50

Likely close Swatch reads about the same · listed warm
COOLA

Golden · Rōsilliance Organic BB+ Cream SPF 30

Likely close Swatch reads about the same · listed warm
KIKO Milano

60 Pink Beige · Full Coverage Blurring Powder Foundation

Likely close Swatch reads about the same · listed cool
Ulta Beauty

Tan to Deep Warm · Adjustable Coverage Foundation

Likely close Swatch reads about the same · listed warm
Il Makiage

212-66080 80 · Woke Up Like This Flawless Base Foundation

Likely close Swatch reads about the same · listed warm
Smith & Cult

290 Warm · Veiled Threat Weightless Micro-Blurring Foundation

Likely close Swatch reads about the same · listed warm
L'Oréal

W6, Medium · True Match Super-Blendable Foundation

Likely close Swatch reads about the same
Natasha Denona

RP6 - Tan Rosy Peach · Hy-Glam Serum Foundation

Likely close Swatch reads about the same · listed neutral
It Cosmetics

Rich · Celebration Foundation Illumination

Likely close Swatch reads about the same
Cover FX

G50 · Power Play Foundation

Likely close Swatch reads about the same · listed warm
Clarins

110N · Skin Illusion Natural Hydrating Foundation SPF 15

Likely close Swatch reads about the same · listed neutral
Max Factor

Light · Miracle Pure Skin Reset 2-in-1 Serum Foundation

Likely close Swatch reads about the same
Milk Makeup

Golden Honey · Blur Liquid Matte Foundation

Likely close Swatch reads about the same · listed warm
KVD Vegan Beauty

52 Medium W · Lock-It Foundation

Likely close Swatch reads about the same · listed warm
Make Up For Ever

Y535 · Matte Velvet Skin Blurring Powder Foundation

Likely close Swatch reads about the same · listed warm
Armani Beauty

5.75 · Power Fabric Longwear High Cover Foundation SPF 25

Likely close Swatch reads about the same · listed warm
MAC

NW30 · Pro Longwear Nourishing Waterproof Foundation

Likely close Swatch reads about the same · listed cool
Koh Gen Do

301 · Aqua Foundation

Likely close Swatch reads about the same · listed neutral-warm
Sisley Paris

3W2 Hazel · Phyto-Teint Ultra Eclat

Likely close Swatch reads warmer · listed warm
Lancôme

260 Bisque N · Rénergie Lift Makeup Lightweight Liquid Foundation SPF 27

Likely close Swatch reads warmer
L.A. Girl

Porcelain · Pro Coverage Liquid Foundation

Likely close Swatch reads about the same
Sephora Collection

23.5 P · Best Skin Ever Liquid Foundation

Likely close Swatch reads about the same · listed cool
Catrice

032W · Skin Like Luminous Foundation

Likely close Swatch reads about the same · listed warm
Fenty Beauty

320 · Pro Filt'r Soft Matte Powder Foundation

Likely close Swatch reads about the same · listed cool
Dose Of Colors

121 Light Medium · Meet Your Hue Foundation

Likely close Swatch reads about the same · listed cool
Rare Beauty

330N · Liquid Touch Weightless Foundation

Likely close Swatch reads warmer · listed neutral
Gucci

270C · Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation

Likely close Swatch reads warmer · listed cool
Yves Saint Laurent

B70 · Touche Eclat All-In-One Glow Foundation

Likely close Swatch reads warmer · listed neutral-warm
rms beauty

33.5 · "Un" Cover-Up Cream Foundation

Likely close Swatch reads about the same · listed warm
Revlon

310 Warm Golden · ColorStay Makeup For Combo/Oily Skin

Likely close Swatch reads about the same · listed warm
Essence

190 · Foundation Stick

Likely close Swatch reads about the same
Nudestix

5 Medium · Nudies Tinted Blur Stick

Likely close Swatch reads about the same · listed warm
NARS

M2.25 Lanai · Light Reflecting Advanced Skincare Foundation

Likely close Swatch reads lighter · listed neutral
UOMA Beauty

T2W Honey Honey · Say What?! Foundation

Likely close Swatch reads warmer · listed olive

Closest shade in the other 71 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Lifter Plump & Glow Foundation

120 (lighter)
210 (deeper)

Colours come from Maybelline's own website, checked October 2026. Test a shade on your jaw in daylight before you buy.