e.l.f. Cosmetics

Fair 140 W - fair with warm undertones in other brands

Camo Pressed Powder Foundation · Powder

Depth

Lighter than 61% of the shades in our data

Undertone

Listed as warm on the brand's website

Swatch

Reads warmer than most shades this deep #d7ad7d

Data

e.l.f. Cosmetics's own website, October 2026 (how we collect it)

The closest shade in another brand is e.l.f. Cosmetics Fair 140 W - fair with warm undertones in Camo CC Cream SPF 30 (likely close). In all, 246 ranges have a likely-close shade and 109 brands have one worth trying.

Closest shade in each brand

The 40 closest of 109 brands. The other 69 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

1. e.l.f. Cosmetics

   Fair 140 W - fair with warm undertones · Camo CC Cream SPF 30

   Likely close Swatch reads about the same · listed warm

2. KVD Vegan Beauty

   027 Medium · True Portrait Medium Coverage Shake Foundation

   Likely close Swatch reads about the same · listed neutral

3. Anastasia Beverly Hills

   260N · Luminous Foundation

   Likely close Swatch reads about the same · listed neutral

4. Catrice

   040N · Nude Drop Tinted Serum Foundation

   Likely close Swatch reads about the same · listed neutral

5. Charlotte Tilbury

   7 NEUTRAL · Beautiful Skin Foundation

   Likely close Swatch reads about the same · listed neutral

6. Ulta Beauty

   Medium To Tan Warm · Moisturizing Foundation Stick

   Likely close Swatch reads about the same · listed warm

7. NARS

   M3.75 Córdoba · Natural Radiant Longwear Foundation

   Likely close Swatch reads about the same · listed neutral

8. Cover FX

   1 G Plus Medium · Custom Cover Drops

   Likely close Swatch reads about the same · listed olive

9. Sephora Collection

   12 Light Ecru · 10 Hour Wear Perfection Foundation

   Likely close Swatch reads about the same · listed neutral

10. L.A. Girl

    Beige · Pro.Matte Foundation

    Likely close Swatch reads about the same

11. Fenty Beauty

    235 · Pro Filt'r Soft Matte Powder Foundation

    Likely close Swatch reads about the same · listed warm

12. Tom Ford

    1.1 Warm Sand · Traceless Foundation Stick

    Likely close Swatch reads about the same · listed warm

13. Milani

    Natural Bisque · Screen Queen Foundation

    Likely close Swatch reads about the same

14. Pat McGrath Labs

    16 Medium · Sublime Perfection Foundation

    Likely close Swatch reads about the same · listed cool

15. The Ordinary

    2.1 Y · Coverage Foundation

    Likely close Swatch reads about the same · listed warm

16. Lancôme

    190 Ivoire W · Teint Idole Ultra Wear 24H Long Wear Foundation

    Likely close Swatch reads about the same · listed warm

17. Bobbi Brown

    Warm Sand · Skin Long-Wear Weightless Foundation SPF 15

    Likely close Swatch reads about the same · listed warm

18. Makeup Revolution

    F6 · Fast Base Stick Foundation

    Likely close Swatch reads about the same · listed warm

19. bareMinerals

    19 Toffee · BarePRO 24 hour Longwear Liquid Foundation with Mineral SPF 20

    Likely close Swatch reads about the same · listed warm

20. Armani Beauty

    3.5 · Neo Nude Foundation

    Likely close Swatch reads about the same · listed olive

21. Maybelline

    Light Beige · Fit Me Dewy + Smooth Foundation

    Likely close Swatch reads about the same

22. Almay

    110 Light · Skin Perfecting Healthy Biome Makeup

    Likely close Swatch reads about the same

23. Benefit Cosmetics

    Shade 5 · Hello Happy Air Stick Foundation SPF 20

    Likely close Swatch reads about the same · listed neutral-warm

24. beautyblender

    3.55 Neutral/Olive · Bounce Liquid Whip Long Wear Foundation

    Likely close Swatch reads about the same · listed olive

25. Kosas

    5.5 Tone · Tinted Face Oil Foundation

    Likely close Swatch reads about the same · listed olive

26. MAC

    NC20 · Studio Radiance Serum-Powered Foundation

    Likely close Swatch reads about the same · listed neutral-warm

27. Urban Decay

    20WY · Stay Naked Weightless Liquid Foundation

    Likely close Swatch reads about the same · listed warm

28. Make Up For Ever

    Y433 · Matte Velvet Skin Full Coverage Foundation

    Likely close Swatch reads about the same · listed warm

29. Laura Mercier

    Cashew · Flawless Lumière Radiance-Perfecting Foundation

    Likely close Swatch reads about the same · listed neutral

30. Essence

    50 · Skin Tint

    Likely close Swatch reads about the same

31. Estée Lauder

    2N1 Desert Beige · Double Wear Stay-in-Place Makeup

    Likely close Swatch reads about the same · listed neutral

32. It Cosmetics

    Neutral Medium · Bye Bye Foundation Powder

    Likely close Swatch reads about the same · listed neutral

33. Tarte

    28N light-medium neutral · Maracuja Juicy Glow Tint

    Likely close Swatch reads about the same · listed neutral

34. Hynt Beauty

    Bronzed Beige · Encore Pressed Powder Foundation

    Likely close Swatch reads about the same · listed warm

35. surratt beauty

    5 Surreal Skin · Surreal Skin Foundation Wand

    Likely close Swatch reads about the same · listed warm

36. Guerlain

    045W · L'Essentiel Natural Longwear Foundation SPF 20

    Likely close Swatch reads cooler · listed warm

37. Rare Beauty

    280N · Liquid Touch Weightless Foundation

    Likely close Swatch reads about the same · listed olive

38. L'Oréal

    Sun Beige · Visible Lift Serum Absolute Advanced Age-Reversing Makeup

    Likely close Swatch reads about the same

39. NYX Professional Makeup

    True Beige · Can't Stop Won't Stop Foundation

    Likely close Swatch reads about the same · listed warm

40. Clarins

    04 · Skin Illusion Tinted Moisturiser SPF 25

    Likely close Swatch reads about the same

Closest shade in the other 69 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

• Amorepacific 204 Light/Medium Yellow
• Antonym Dark
• Au Naturale Honey
• Beauty Bakerie 335 Warm
• Becca Cosmetics 1N3 Cashmere
• Bite Beauty M90
• boscia Manhattan Beach
• Burt's Bees Linen Beige
• Clé de Peau Beauté BF10 Light Buff
• Clinique WN 24 Cork
• ColourPop 110W Medium
• COOLA Golden
• CoverGirl Nude Beige
• Dermablend 30N Camel
• Dior 2.5 Warm Olive
• Dose Of Colors 118 Light Medium
• Dr. Dennis Gross Skincare Medium/Deep
• Elcie Cosmetics Cameo
• Exa 490 Hannah
• florence by mills L040
• Flower Beauty M3 Classic Tan
• Givenchy Y210
• Gucci 240W
• Haus Labs 145 Light
• Hourglass Golden Tan
• Huda Beauty 240N Toasted Coconut
• Il Makiage 212-66025 25
• ILIA 9 Paloma
• J.Cat Beauty Natural
• jane iredale Latte
• Josie Maran Medium Dark
• Jouer Cosmetics Golden Sand
• Juice Beauty 10 Naked Beige
• Juvia's Place 650 Alexandria
• Kevyn Aucoin 08 Medium EF
• KIKO Milano O50 Olive 50
• Koh Gen Do 143
• La Mer 350 Honey
• Lawless Mojave
• lilah b. b natural
• Lorac 07
• Max Factor 05 MEDIUM
• Milk Makeup Honey
• Morphe F2.30 Warm
• Natasha Denona 42 MY
• No7 5 Macadamia
• Nudestix 4 Nude
• Ofra Cosmetics 6
• Origins 410
• Pacifica 26NM Neutral Medium
• Perricone MD Ivory
• Physicians Formula Fair to Light
• PÜR MG3 Bisque
• Revlon 210 Crème Brulee
• Rimmel London 070: Sesame – For Light skin with Neutral undertones
• rms beauty 33
• Shiseido 340 Oak
• Sisley Paris 2W (2B) Linen
• Smashbox 1.05
• Smith & Cult 200 Neutral
• Too Faced Golden Beige
• UOMA Beauty T3W Fair Lady
• VDL A06 Cool Deep Tan
• W3LL People Medium Neutral
• Wander Beauty Golden Medium
• Wet n Wild Buff Bisque
• Winky Lux Medium
• Yves Saint Laurent BD45
• ZOEVA 190N Generous

Filter every range in the shade finder

Next to it in Camo Pressed Powder Foundation

• Fair 125 C – fair with cool undertones (lighter)
• Fair 150 C - fair with cool undertones (deeper)

Colours come from e.l.f. Cosmetics's own website, checked October 2026. Test a shade on your jaw in daylight before you buy.