Ulta Beauty

Medium to Tan Warm in other brands

Velvet Veil Minerals Powder Foundation · Powder

Depth: Lighter than 73% of the shades in our data
Undertone: Listed as warm on the brand's website
Swatch: Reads cooler than most shades this deep #e2b69c
Data: Ulta Beauty's own website, October 2026 (how we collect it)

Listed as warm, but its swatch reads cooler than most shades this deep. Retailer swatches don't always show undertone well, so give the listed undertone more weight.

The closest shade in another brand is Estée Lauder 3N1 Ivory Beige in Futurist Hydra Rescue Moisturizing Makeup SPF 45 (likely close). In all, 294 ranges have a likely-close shade and 111 brands have one worth trying.

Closest shade in each brand

The 40 closest of 111 brands. The other 71 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

Estée Lauder

3N1 Ivory Beige · Futurist Hydra Rescue Moisturizing Makeup SPF 45

Likely close Swatch reads about the same · listed neutral
NYX Professional Makeup

Light · Total Control Pro Drop Foundation

Likely close Swatch reads about the same
L'Oréal

Creamy Natural · Visible Lift Serum Absolute Advanced Age-Reversing Makeup

Likely close Swatch reads about the same
Hourglass

Pearl · Immaculate Liquid Powder Foundation

Likely close Swatch reads about the same · listed neutral
Cover FX

N25 · Power Play Foundation

Likely close Swatch reads about the same · listed neutral
KVD Vegan Beauty

010 Light · True Portrait Medium Coverage Shake Foundation

Likely close Swatch reads about the same · listed cool
Rimmel London

025 Ivory · Multi-Tasker Blur Booster Stick (Primer & Tint)

Likely close Swatch reads about the same
ILIA

Maraca · True Skin Serum Foundation

Likely close Swatch reads about the same · listed neutral-warm
Clé de Peau Beauté

B10 Light Beige · The Foundation SPF 22

Likely close Swatch reads about the same · listed cool
Sephora Collection

05 Light Porcelain · 10 Hour Wear Perfection Foundation

Likely close Swatch reads about the same · listed cool
KIKO Milano

04 Biscuit · Skin Lover Refining Face Powder Foundation

Likely close Swatch reads about the same
Ulta Beauty

Light Cool · Adjustable Coverage Foundation

Likely close Swatch reads about the same · listed cool
CoverGirl

240 Natural Beige · Olay Simply Ageless Foundation

Likely close Swatch reads about the same
jane iredale

Suntan · Liquid Minerals A Foundation

Likely close Swatch reads about the same · listed neutral
Essence

120 · Foundation Stick

Likely close Swatch reads about the same
Bobbi Brown

Sand · Skin Long-Wear Weightless Foundation SPF 15

Likely close Swatch reads about the same · listed neutral
La Mer

21 Petal · The Luminous Lifting Cushion Foundation SPF 20 + Refill

Likely close Swatch reads about the same · listed cool
Dermablend

15C · Flawless Creator Liquid Foundation Drops

Likely close Swatch reads about the same · listed cool
Dior

030 Medium Beige · Diorskin Forever Perfect Matte Powder Foundation

Likely close Swatch reads about the same
Natasha Denona

60 WYMedium · Foundation X+

Likely close Swatch reads about the same · listed warm
Exa

500 Whit · High Fidelity Foundation

Likely close Swatch reads about the same
UOMA Beauty

T2N Fair Lady · Say What?! Foundation

Likely close Swatch reads about the same · listed neutral
Guerlain

04C · L'Essentiel Natural Longwear Foundation SPF 20

Likely close Swatch reads about the same · listed cool
Bite Beauty

M55 · Changemaker Supercharged Micellar Foundation

Likely close Swatch reads about the same · listed warm
Fenty Beauty

230 · Pro Filt'r Soft Matte Powder Foundation

Likely close Swatch reads about the same · listed neutral
bareMinerals

3.5 Cashew · Complexion Rescue Hydrating Foundation Stick Broad Spectrum SPF 25

Likely close Swatch reads about the same · listed neutral-warm
Amorepacific

104 Light/Medium Pink · Color Control Cushion Compact Broad Spectrum SPF 50+

Likely close Swatch reads about the same · listed cool
Maybelline

222 True Beige · Fit Me Matte + Poreless Liquid Foundation

Likely close Swatch reads about the same
Too Faced

Nude · Born This Way Foundation

Likely close Swatch reads about the same · listed cool
Tarte

13B · Maracuja Hydrating Tinted Moisturizer

Likely close Swatch reads about the same · listed cool
Milk Makeup

Nude · Flex Foundation Stick

Likely close Swatch reads about the same · listed cool
Wet n Wild

Shell Ivory · PhotoFocus Liquid Foundation

Likely close Swatch reads about the same
Clinique

Light · Acne Solutions BB Cream SPF 40

Likely close Swatch reads about the same
Givenchy

P115 · Teint Couture Everwear 24H Foundation SPF 20

Likely close Swatch reads cooler · listed cool
Armani Beauty

3.75 · Luminous Silk Perfect Glow Flawless Oil-Free Foundation

Likely close Swatch reads about the same · listed cool
Catrice

007N · Skin Like Luminous Foundation

Likely close Swatch reads about the same · listed neutral
Jouer Cosmetics

Pebble · Essential High Coverage Crème Foundation

Likely close Swatch reads about the same · listed neutral
Haus Labs

110 Light · Triclone Skin Tech Medium Coverage Foundation

Likely close Swatch reads about the same · listed neutral
Make Up For Ever

Y215 · Ultra HD Invisible Cover Stick Foundation

Likely close Swatch reads about the same · listed warm
Charlotte Tilbury

5 Medium · Light Wonder Foundation

Likely close Swatch reads about the same · listed warm

Closest shade in the other 71 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Velvet Veil Minerals Powder Foundation

Fair Cool (lighter)
Light to Medium Cool (deeper)

Colours come from Ulta Beauty's own website, checked October 2026. Test a shade on your jaw in daylight before you buy.