Foundation Shades

Tarte

medium-tan in other brands

BB Blur Tinted Moisturizer SPF 30 · Skin tint, BB and CC

Depth
Lighter than 47% of the shades in our data
Undertone
Listed as neutral on the brand's website
Swatch
Reads in between warm and cool #d59b70
Data
Tarte's own website, October 2026 (how we collect it)

The closest shade in another brand is Ulta Beauty Tan Olive in Velvet Matte Longwear Foundation (likely close). In all, 316 ranges have a likely-close shade and 112 brands have one worth trying.

Closest shade in each brand

The 40 closest of 112 brands. The other 72 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. Ulta Beauty

    Tan Olive · Velvet Matte Longwear Foundation

    Likely close Swatch reads about the same · listed olive

  2. bareMinerals

    6.5 Desert · Complexion Rescue Hydrating Foundation Stick Broad Spectrum SPF 25

    Likely close Swatch reads about the same · listed neutral-warm

  3. Fenty Beauty

    300 · Pro Filt'r Soft Matte Powder Foundation

    Likely close Swatch reads about the same · listed warm

  4. Lancôme

    330 Bisque N · Rénergie Lift Makeup Lightweight Liquid Foundation SPF 27

    Likely close Swatch reads about the same

  5. Clinique

    WN 80 Tawnied Beige · Even Better Clinical Serum Foundation Broad Spectrum SPF 25

    Likely close Swatch reads about the same

  6. NARS

    Vanuatu · Soft Matte Complete Foundation

    Likely close Swatch reads about the same · listed neutral

  7. Catrice

    043W · Skin Like Luminous Foundation

    Likely close Swatch reads about the same · listed warm

  8. Cover FX

    G60 · Natural Finish Foundation

    Likely close Swatch reads about the same · listed warm

  9. Guerlain

    05C · L'Essentiel Natural Longwear Foundation SPF 20

    Likely close Swatch reads about the same · listed cool

  10. Tarte

    34S medium sand · Amazonian Clay Tinted Serum

    Likely close Swatch reads about the same · listed warm

  11. Too Faced

    Warm Beige · Born This Way Undetectable Medium-to-Full Coverage Foundation

    Likely close Swatch reads about the same · listed warm

  12. KVD Vegan Beauty

    150 Medium · Lock-It Powder Foundation

    Likely close Swatch reads about the same

  13. KIKO Milano

    N5.5 Neutral · Instamoisture Glow Foundation

    Likely close Swatch reads about the same · listed neutral

  14. L'Oréal

    265 Neutral · Infallible Skin Ink 2-in-1 Foundation Concealer

    Likely close Swatch reads about the same · listed neutral

  15. Bobbi Brown

    Warm Honey · Skin Long-Wear Weightless Foundation SPF 15

    Likely close Swatch reads about the same · listed warm

  16. Smashbox

    2.15 · Studio Skin 24 Hour Full Coverage Waterproof Foundation

    Likely close Swatch reads about the same · listed cool

  17. Armani Beauty

    9 · Neo Nude Foundation

    Likely close Swatch reads about the same · listed olive

  18. Natasha Denona

    NP10 - Medium Tan Neutral Peach · Hy-Glam Serum Foundation

    Likely close Swatch reads about the same · listed neutral-warm

  19. Milani

    Warm Buff · Screen Queen Foundation

    Likely close Swatch reads about the same · listed warm

  20. Becca Cosmetics

    3N2 Noisette · Ultimate Coverage 24 Hour Foundation

    Likely close Swatch reads about the same · listed neutral-warm

  21. Il Makiage

    212-88140 140 · After Party Full Coverage Foundation

    Likely close Swatch reads about the same · listed warm

  22. Gucci

    260W · Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation

    Likely close Swatch reads about the same · listed warm

  23. Charlotte Tilbury

    8.5 · Magic Foundation

    Likely close Swatch reads about the same · listed neutral-warm

  24. Yves Saint Laurent

    BD60 · All Hours Longwear Natural Matte Foundation

    Likely close Swatch reads about the same · listed neutral-warm

  25. beautyblender

    3.65 Neutral · Bounce Liquid Whip Long Wear Foundation

    Likely close Swatch reads about the same · listed neutral

  26. UOMA Beauty

    T3N Honey Honey · Say What?! Foundation

    Likely close Swatch reads about the same · listed olive

  27. CoverGirl

    M10 Golden Natural · TruBlend Matte Made Liquid Foundation

    Likely close Swatch reads about the same · listed warm

  28. Origins

    610 · Pretty in Bloom SPF 20 Flower-Infused Long-Wear Foundation

    Likely close Swatch reads about the same · listed neutral

  29. Morphe

    Hint of Caramel · Morphe 2 Hint Hint Skin Tint

    Likely close Swatch reads about the same · listed neutral

  30. Sephora Collection

    25.5 Y · Best Skin Ever Liquid Foundation

    Likely close Swatch reads about the same · listed warm

  31. Urban Decay

    7.75 · All Nighter Liquid Full Coverage Foundation

    Likely close Swatch reads about the same · listed warm

  32. Clé de Peau Beauté

    O30 Medium Ocher · Radiant Cream Foundation SPF 25

    Likely close Swatch reads about the same · listed neutral

  33. Kevyn Aucoin

    10 Medium EF · Foundation Balm

    Likely close Swatch reads about the same

  34. Max Factor

    80 - Bronze · Miracle Pure Skin-Improving Foundation

    Likely close Swatch reads about the same

  35. Essence

    70 Light Sand · I Love Flawless Skin Foundation

    Likely close Swatch reads about the same

  36. e.l.f. Cosmetics

    34 Medium Cool · Soft Glam Satin Foundation

    Likely close Swatch reads about the same · listed cool

  37. Laura Mercier

    12 · Smooth Finish Foundation Powder

    Likely close Swatch reads about the same · listed warm

  38. Perricone MD

    Golden · No Makeup Foundation Serum Broad Spectrum SPF 20

    Likely close Swatch reads about the same · listed warm

  39. MAC

    NC35 · Pro Longwear Nourishing Waterproof Foundation

    Likely close Swatch reads about the same · listed neutral-warm

  40. Shiseido

    350 Maple · Synchro Skin Self-Refreshing Custom Finish Powder Foundation

    Likely close Swatch reads about the same · listed neutral

Closest shade in the other 72 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in BB Blur Tinted Moisturizer SPF 30

Colours come from Tarte's own website, checked October 2026. Test a shade on your jaw in daylight before you buy.