Max Factor

44 - Warm Ivory in other brands

Miracle Pure Skin-Improving Foundation · Liquid and cream

Depth: Lighter than 63% of the shades in our data
Undertone: Listed as warm from its name
Swatch: Reads in between warm and cool #e0ac7c
Data: Max Factor's own website, October 2026 (how we collect it)

The closest shade in another brand is Makeup Revolution F10 in Conceal & Define Full Coverage Foundation (likely close). In all, 304 ranges have a likely-close shade and 112 brands have one worth trying.

Closest shade in each brand

The 40 closest of 112 brands. The other 72 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

Makeup Revolution

F10 · Conceal & Define Full Coverage Foundation

Likely close Swatch reads about the same · listed warm
Too Faced

Golden Beige · Born This Way Undetectable Medium-to-Full Coverage Foundation

Likely close Swatch reads about the same · listed warm
Sisley Paris

2W (2B) Linen · Sisleya Le Teint

Likely close Swatch reads about the same · listed warm
NARS

M3.2 Messine · Sheer Glow Foundation

Likely close Swatch reads about the same · listed warm
Fenty Beauty

190 · Pro Filt'r Soft Matte Longwear Foundation

Likely close Swatch reads about the same
KIKO Milano

6 WG Warm Gold · Unlimited 24H Matte Foundation

Likely close Swatch reads about the same · listed warm
Laura Mercier

Butterscotch · Flawless Fusion Ultra-Longwear Foundation

Likely close Swatch reads about the same · listed warm
Clinique

CN 58 Honey · Even Better Clinical Serum Foundation Broad Spectrum SPF 25

Likely close Swatch reads about the same
jane iredale

Latte · Liquid Minerals A Foundation

Likely close Swatch reads about the same · listed warm
Wet n Wild

Vanilla Beige · PhotoFocus Stick Foundation

Likely close Swatch reads about the same
Maybelline

312 · Super Stay 24HR Glowy Skin Tint with Vitamin C

Likely close Swatch reads about the same · listed warm
Max Factor

04 LIGHT-MEDIUM · Miracle Second Skin Foundation

Likely close Swatch reads about the same
Becca Cosmetics

3W1 Buttercup · Ultimate Coverage 24 Hour Foundation

Likely close Swatch reads about the same · listed warm
bareMinerals

18 Medium Tan · ORIGINAL Liquid Mineral Foundation Broad Spectrum SPF 20

Likely close Swatch reads about the same · listed neutral-cool
Smashbox

1.05 · Studio Skin 24 Hour Full Coverage Waterproof Foundation

Likely close Swatch reads about the same · listed olive
e.l.f. Cosmetics

Buff · Flawless Finish Foundation

Likely close Swatch reads about the same · listed warm
Charlotte Tilbury

7 NEUTRAL · Airbrush Flawless Foundation

Likely close Swatch reads about the same · listed neutral
Ulta Beauty

Medium Peach · Velvet Matte Longwear Foundation

Likely close Swatch reads about the same · listed warm
Milani

Warm Beige · Screen Queen Foundation

Likely close Swatch reads about the same · listed warm
Rare Beauty

250W · Liquid Touch Weightless Foundation

Likely close Swatch reads about the same · listed warm
Hynt Beauty

Bronzed Beige · Encore Pressed Powder Foundation

Likely close Swatch reads about the same · listed warm
Dermablend

35C Medium Beige · Cover Creme Full Coverage Foundation

Likely close Swatch reads about the same · listed cool
Sephora Collection

33 N · Best Skin Ever Liquid Foundation

Likely close Swatch reads about the same · listed neutral
Tarte

29B Light-Medium Beige · Amazonian Clay Full Coverage Foundation SPF 15

Likely close Swatch reads about the same · listed cool
Urban Decay

60WY · Stay Naked The Fix Powder Foundation

Likely close Swatch reads about the same · listed warm
MAC

NC20 · Pro Longwear Nourishing Waterproof Foundation

Likely close Swatch reads about the same · listed warm
It Cosmetics

Neutral Medium · Bye Bye Foundation Powder

Likely close Swatch reads about the same · listed neutral
Shiseido

Light · Sports BB SPF 50+

Likely close Swatch reads about the same
beautyblender

3.50 Warm · Bounce Liquid Whip Long Wear Foundation

Likely close Swatch reads about the same · listed warm
Armani Beauty

7 · Neo Nude Foundation

Likely close Swatch reads about the same · listed warm
Lawless

Mojave · Woke Up Like This Flawless Finish Foundation

Likely close Swatch reads about the same · listed neutral
Natasha Denona

50WN · Transformatte Pore Vanishing Matte Foundation

Likely close Swatch reads about the same · listed neutral-warm
NYX Professional Makeup

True Beige · Born To Glow Naturally Radiant Foundation

Likely close Swatch reads about the same · listed warm
L'Oréal

445 - Vanilla · Infallible 32 Hour Lightweight Fresh Wear Longwear Foundation

Likely close Swatch reads about the same
Bobbi Brown

Natural Tan · Skin Foundation Stick

Likely close Swatch reads about the same · listed olive
ZOEVA

180C Freedom · Authentik Skin Natural Luminous Foundation

Likely close Swatch reads about the same · listed cool
Benefit Cosmetics

Shade 5 · Hello Happy Air Stick Foundation SPF 20

Likely close Swatch reads about the same · listed neutral-warm
Catrice

040 Medium - Tan · Soft Glam Filter Fluid

Likely close Swatch reads about the same
Huda Beauty

430N · #FauxFilter Skin Finish Buildable Coverage Foundation Stick

Likely close Swatch reads about the same · listed neutral
Lancôme

410 Bisque W · Teint Idole Ultra Wear 24H Long Wear Foundation

Likely close Swatch reads about the same · listed warm

Closest shade in the other 72 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Miracle Pure Skin-Improving Foundation

40 - Light Ivory (lighter)
45 - Warm Almond (deeper)

Colours come from Max Factor's own website, checked October 2026. Test a shade on your jaw in daylight before you buy.